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1、Gen AI andDigital Experience Trends for 20251Contents IntroductionSECTION 0102040610Understanding the impact of GenAI on Digital ExperiencesSECTION 02AI Trends that will Shape Digital Experiences in 2025SECTION 03Next stepsSECTION 042IntroductionGenerative AI has stolen many of the headlines in the

2、world of technology over the last year-and with good reason.Gradually,everyone is coming to realize the scale of GenAIs potential,using artificial intelligence,machine learning and algorithms to create and generate text,images,audio and video.And thats why tech firms big and small are working tirele

3、ssly to gain first-mover advantage in the GenAI space-whether its Databricks closing a US$10 billion Series J funding round in late January,or going for another US$2 billion in early January.GenAI will undergo massive shifts,making it more present in ordinary consumers lives and businesses day-to-da

4、y activities.From a reduction in token costs to increased interoperability with other AI tools,GenAI is steadily becoming more accessible.Additionally,improvements in techniques like vectorization will make unstructured data more valuable.This could intensify competition in extracting actionable ins

5、ights from it much faster.IDC predicts that global expenditure on AI will double by 2028.More specifically,39%of companies surveyed are heavily invested in GenAI,possibly increasing to 61%within 24 months,according to an NTT DATA study.SECTION 01Increasingly,GenAI is being used in many different way

6、s to reshape and improve the digital experiences that we all use every day.This is especially the case as Generation Z plays a bigger and bigger role in the global marketplace.This particular demographic,made up of people born between 1997 and 2012,is now the biggest on the planet by number,making u