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1、GLOBALH2 2025Consumer Electronics Pulse 2025If Bluetooth speakers could talk,they might share their fears of ending up in the pool or having to play Baby Shark on repeat.But before they can play any tunes,theyve got to win a spot in someones cart.Behind every electronics purchase is a storyone full
2、of spec comparisons,product reviews,and more tabs than anyone cares to count.Weve got a front-row seat to the action,with commerce data from top retailers around the globe and insights from over 14,000 real-life shoppers.So,whats buzzing right now?Electronics shoppers are still spending,and they pla
3、n to start back-to-school and holiday/festive season shopping earlier than ever.From increasing cross-channel touchpoints to the high-stakes game of comparison shopping,the pressure is on to be visible in all the right places.This report uncovers the freshest consumer electronics trends and shopping
4、 behaviors to help you reach your audience in the right way,at the right timeand turn browsers into buyers before someone else gets there first.The truth behind consumer electronics shopping behaviors,budgets,and trendsEXECUTIVE SUMMARYShoppers are buying with the full setup in mind.From accessories
5、 to essentials,shoppers are building smarter setups,not just buying single items.Marketers that meet this mindset with value,utility,and relevance are charging ahead.The journey to conversion is longer,deeper,and more deliberate.The journey to conversion is longer,deeper,and more deliberate.Theyre r
6、esearching more,comparing across retailers,and even enlisting AI along the way.To stay top of mind,show up early,often,and everywhere.Sales seasons still spark shopper intentbut shoppers start early.Sales seasons still spark shopper intentbut shoppers start early.Promo windows like Black Friday and