《尼尔森IQ：2025年韩国现场消费渠道及酒吧餐馆消费动向报告（7月版）（英文版）（30页）.pdf》由会员分享，可在线阅读，更多相关《尼尔森IQ：2025年韩国现场消费渠道及酒吧餐馆消费动向报告（7月版）（英文版）（30页）.pdf（30页珍藏版）》请在三个皮匠报告上搜索。

1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.South Korea On Premise Consumer Pulse ReportCGA by NIQ,July 2025 2025 Nielsen Consumer LLC.All Rights Reserved.This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround temperature ch

2、eck of the channel and the consumers who visit bars and restaurants in Korea.This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.In other countries,this monthly check-in has become a staple for beverage suppliers and other businesses int

3、erested in the channel.These monthly updates will help interested parties to stay close to the consumers intentions and behaviours for our beloved On Premise channel.For this July 2025 issue,we surveyed 750 consumers(aged 19+)between 15th 25thJuly.These consumers were situated across all the Korea r

4、egions and must typically visit On Premise venues at least once within a 3-month period.CGAS MONTHLY CONSUMER PULSE 2025 Nielsen Consumer LLC.All Rights Reserved.Although visitation levels have remained relatively stable in 2025,spend has continued to decrease since AprilTrend of decreased spend con

5、tinuesVisitation levels remain stableVisitation to the On Premise has continued to remain consistent with 92%of consumers having visited in the past month.Times of day visited remains the same,and the weekend continues to provide the most footfall,with a slight increase on Sunday(+3pp).With consumer

6、 visitation habits remaining consistent,how can you engage consumers during these key trading hours?Ongoing decrease in spendSpending has continued to decline since April(-7583 since June),despite visitation levels remaining relatively stable.Consumers remain conscious of their expenditure and selec