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1、2025 Prime Day:Amazon&BeyondTable of Contents 01 Why Prime Day MattersGrowing ImpactBucking Global TrendsIncreasing Desire For ValueHoliday Hit Prediction Opportunity02 Prime Day:The Amazon BenchmarkDaily DistributionCategory&Product HighlightsAnnouncement TimingPlanning&Research MethodsThe New Stan

2、dard03 Prime Day:The HaloTraffic GrowthCompetitor PerformancePaid Spend vs TrafficTiming&Exclusivity04 Learnings&Opportunities04-0809-1415-1920-232025 Prime Day:Amazon&BeyondThe wider retail ecosystem sees mixed gainsAmazons dominance remains,but its halo effect lifted competitors particularly inthe

3、 US.Retailers like Walmart and Target captured meaningful uplifts in traffic andapp usage,while UK competitors saw more muted returns,often despite increasedad spend.Capturing Prime Day spillover requires more than visibility it demandsa strong value proposition and clear differentiation.A more comp

4、lex path to purchaseAs discovery becomes more fragmented and AI tools grow in influence,shoppersare increasingly relying on a wider mix of sources for product discovery andresearch from social and influencers to review sites and generative AI.Brandsneed to ensure they are present across these channe

5、ls and optimised for visibility.Looking ahead,Prime Day 2025 confirms that success is no longer about oneday or one platform.Its about how well a brand reads the signals,plans thepath to purchase,and shows up where it matters.Those who adapt to evolvingshopper behaviour and deliver relevance over re

6、ach will be best positionedheading into peak season.Amazon set a new benchmark in extending Prime Day to 4 days.As a result,itgenerated$14 billion in US revenue,matching the commercial scale of Cyber 5for the first time.It also demonstrates the event has firmly established itself asa peak retail mom