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1、Consumer pulse Back to school reportJuly 2025Consumer&Retail2 2025 KPMG LLP,a Delaware limited liability partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights rese

2、rved.USCS031634-1ASurvey MethodologySurvey methodologySurvey timings Survey start date:June 6,2025 Survey end date:June 13,2025Survey objective To assess consumers sentiment and perception around various economic and personal financial matters.To analyze consumer allocation of household budgets and

3、assess the impact of economic factors on purchasing behaviors and sentiment about tariffs.To evaluate anticipated spending for the back-to-school season,including apparel,sports,technology etc.and explore changes in food and restaurant plans as children return to school.Survey sample Survey polled a

4、 sample of 2,003 consumers across United States.Survey methodology The survey was conducted online through a survey vendor,ensuring demographic representation as per US Census data.The collected data has a margin of error of+/-3 percent.Note(s):KPMG conducted a survey of 2,003 consumers across the U

5、nited States and,in all instances,asked Please select your gender:,Please enter your current age:,Please select the annual income range that best describes your total household income in 2025.;(a)Gender identification omits respondents that mentioned“Prefer to self-describe”;(b)BTS shoppers include

6、the 831 households with children and/or adult studentsSource(s):KPMG Consumer Pulse Survey,fielded June 6,2025June 13,20253 2025 KPMG LLP,a Delaware limited liability partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,