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1、FAN-FUELLED IMPACT3 KEY THEMES FROM THE GLOBAL ENTERTAINMENT&POP CULTURE CONFERENCE REWIND SERIES/SAN DIEGO COMIC-CON 2025San Diego Comic-Con International has evolved far beyond being a comic book convention.It now is the annual showcase for any major entertainment and pop culture IPs aiming to get

2、 mainstream attention through the support of the core fandoms that celebrate it.The event is also a showcase for more niche IPs that find in this onference the avenue to rally specialized collectors and creators from all over the world and monetize their engagement.Its estimated that this year,135,0

3、00 people attended Comic-Con,despite the absence of what has become a mainstay-stay at the event:a Marvel Studios panel giving a glimpse into the direction its cinematic universe will take as Disney is seemingly looking to monetize the demand for these types of exclusives in its own conventions,such

4、 as S23 and Star Wars Celebration.1 To put this in perspective,the number of Comic-Con attendees is now comparable with CES crowds the latter reportedly being attended by 141,000 guests last January.2 Similarly to how looking at trends emerging out of CES can provide brands with lessons on where tec

5、hnology is headed in response to consumer demand,looking at trends emerging out of Comic-Con can provide brands with lessons on where culture is headed in response to the most passionate consumers,the fans who are at the cusp of the entertainment trends that eventually win audience over across the w

6、orld.Think how this crowd embraced Marvel comics before Marvel movies became a global phenomenon,or how it leaned into LARP(live action role playing)before open-world videogames like Fortnite and Roblox became global sensations.WHERE FANDOMS SET THE STAGEINTRODUCTION2FAN-FUELLED IMPACTSAN DIEGO COMI