数字车钥匙.pdf

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1、 Car Connectivity Consortium.All Rights Reserved.1Digital Car KeysBahar SadeghiTechnical DirectorCar Connectivity Consortium Car Connectivity Consortium.All Rights Reserved.220CountriesOur member companies represent many countries around the globe.The trusted source for defining how vehicles interac

2、t with devices and the world to improve the consumer experience.Charter Member Companies300Member CompaniesOver 300 global member companies from automotive,smart device,and technology industries.2011FoundedThe CCC was founded to develop global standards and solutions for vehicle connectivity.Introdu

3、cing the Car Connectivity Consortium Car Connectivity Consortium.All Rights Reserved.301Over half of the global population have a smartphone in their pocket.02Consumers want to increase usage of car connectivity services yet only 20%are satisfied with todays offerings.1Opportunity For Digital Car Ke

4、ysFuture usage of in-car connectivity solutions Share of respondentsUse more than today4840Traditional car buyer12Electric vehicle buyer592912Use similar than todayUse less than todayPain points of digital car solutions&connectivity offersShare of respondents89131313131416202226The connectivity feat

5、ure doesnt Feel its a trick from manufacturesSmartphone is more than enoughI feel reluctant to the technologyNot familiar with existing featuresDealer didnt show me the features Missing features on my vehicleI dont use the features oftenIm happy with connectivity on my carIts too complicated to useI

6、t distracts me from driving1Source:McKinsey Mobility Consumer Pulse survey 2024 Car Connectivity Consortium.All Rights Reserved.4CCC Digital KeyBefore todayIndustry is fragmentedEach Vehicle OEM uses proprietary key fobs and technologyNo scale/parallel development without technology differentiationV