品牌金融（Brand Finance）：2024年全球酒精饮料品牌价值排行榜（英文版）（67页）.pdf

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1、Alcoholic Drinks 2024 The annual report on the most valuable and strongest Alcoholic Drinks brands July 2024Brand Finance Alcoholic Drinks 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 7Beers 50 9Spirits 50

2、16Champagne&Wine 10 23Segment Rankings 29Regional Analysis 40Brand Spotlights 45Corona 46Interview with Clarissa Pantoja,Vice PresidentWULIANGYE 49Methodology 52Our Services 58 Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visua

3、l identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted stand

4、ards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and

5、 countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the botto

6、m line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancyFor business enquiries,please contact:Henry FarrDFor media enquiries,please contact:Gayathri Saravana KumarMarketing Director,Asia PFor all other enquiries:+44 207 389 ForewordBrand