House of Marketers：2025年美容行业网红营销趋势报告（中译版）（32页）.pdf

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1、Beauty Revenue Growth Influencer Marketing Trends 2025 ReportBy House of MarketersGlobal TikTok Marketing AgencyHouseOfMTable Of ContentIntroduction:The Rise of Influencer Marketing in Beauty Industry0408Digital Marketing Trends:Digital Influencers,De-influencing,and Live Shopping 11Beauty Key Focus

2、 Area:Skincare,Makeup/Nails,Haircare and Fragrance,and Clean Beauty 17House of Marketer Success Studies:Treatwell,Artisse,Endoca21TikTok,the Leading Social Media Marketing Beauty Trends22Consumer Behaviour:Personalization,Organic Beauty and Campaign,and Spending26Product Innovations:The Quiet Beauty

3、 and AI Crossover 28Conclusion2“As one of the first EMEA TikTok employees,Ive experienced and harnessed the transformative power of influencers in the beauty industry first-hand.Marketing success in the beauty sector hinges on social proof,authenticity and genuine audience connections.Leveraging top

4、-tier influencers who can compellingly narrate and visualize your brands story in an entertaining way,is not only the most effective way to captivate beauty consumers,get them to purchase your product or download your app,but its also powerful for fostering loyalty and engagement.The key is to launc

5、h campaigns that do more than just attract attentionthey must entertain and inspire”Inigo Rivero,Co-Founder and Managing Directorof House of Marketers3 Learn more about House of Marketers4Nearly 2/3(65.8%)of Influencer Marketing Hub survey respondents admit to having a dedicated budget for content m

6、arketingThe 84.8%survey respondents believe that influencer marketing is an effective form of marketing.Beauty brands that strategically leverage influencer marketing have seen a boost in their revenue and online sales.50.1%of the responders also believe that TikTok deliver the best ROI for short-fo