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1、Decoding the modern consumerSolving the digital advertising puzzle when everything is shoppableCracking the consumer behavior code2Welcome to the era where everything,everywhere,is shoppable.For brands to stand out and connect with todays buyers,they must focus on grabbing attention,personalization,

2、and engagement.5.559%56%is the average number of online resources people turn to when making a product decision.of surveyed respondents find personalized product recommendations helpful.of Gen Z shoppers said they find interactive content helpful.D EC O D IN G T H E MO D ER N C O NS U M ERNew resear

3、ch commissioned by Microsoft Advertising1 among digital shoppers found:1.Microsoft&Suzy Inc,Digital Shopping Journey:US,Aus,UK,Dec 20243D EC O D IN G T H E MO D ER N C O NS U M ERWhatsinside05Code phrases to access digital buyers 04Riddleme this01Whats missing from todays shopping journey?02A clue a

4、bout todays consumers03Escape to Gen ZPage 5Page 10Page 14Page 18Page 20IntroductionDecoding the modern.-.-.-.-.D EC O D IN G T H E MO D ER N C O NS U M ERSo lets decode what defines todays digital buyers to uncover opportunities for brands to connect with them.Our message above decodes to“shopper,”

5、but ol Samuel Morse probably wasnt using his telegraph to buy a top hat online.Consumer behaviors and the ways people can buy have evolved.Morse code was like the emojis of its time.Symbols communicated messages,and you needed the key to crack the code.45Honestly?Not much.Like that sofa in your favo

6、rite show?Just scan a QR code.A sweater on your feed catches your eye?Two clicks and its yours.With e-commerce booming and more time being spent online,consumers now encounter a wider array of products,digital ads,and commercial messages.01Whats missing from todays shopping journey?D EC O D IN G T H