利用 Lakeflow Connect 统一客户数据打造全新汽车体验.pdf

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1、Lakeflow Connect:Seamless Data Ingestion From Enterprise AppsAndreas MaierManish DalwadiPORSCHE HOLDING SALZBURGDriven by Excellence3PORSCHE INFORMATIK|Databricks Data+AI Summit 20256/11/2025Driven by ExcellencePORSCHE HOLDING SALZBURGEuropes largest and most successful automotive distributor and pa

2、rt of the Volkswagen Group695.600New cars37.200Employees worldwide498Dealerships29Countries6/11/2025PORSCHE INFORMATIK|Databricks Data+AI Summit 20254PORSCHE INFORMATIKENABLER TO SHAPE THE FUTURE OF MOBILITY5PORSCHE INFORMATIK|Databricks Data+AI Summit 20256/11/2025EfficientEfficient&Secure&Secure O

3、perationsOperationsOpportunities Opportunities via Data via Data&Technology&TechnologyCustomer Centric Design&-Data Model Speed Speed and and FlexibilityFlexibilityStandardized,scalable and integrated IT Agile CoCreation and modular platform based ArchitectureSeamlessSeamlessCustomerCustomerExperien

4、ceExperienceAI-based Data driven Models and Cloud Technologies180Solutions950+Digitalization Specialists140+CountriesOUR ADVANCED ANALYTICS PLATFORMEnabling smart smart business business use casesFast timeFast time-toto-marketmarketFast prototypingFast prototyping6/11/2025PORSCHE INFORMATIK|Databric

5、ks Data+AI Summit 20256Enabling Porsche Holding to become a Data-Driven OrganizationPorsche Holdings foundation for scalable data science and AI initiativesActionable insights Actionable insights through cutting edge cutting edge DS&AI modelsDemocratizing data&AI Democratizing data&AI by providing s

6、andbox environmentsPROJECT SCORPIONIncreasing customer loyalty in aftersalesIncrease customer satisfaction0101Reduce customer churn0202Reactivate lost customers0303Generate individualized marketing campaigns0404Leverage upselling potential at POS0505Enabling our dealers to proactively invitethe righ