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1、Reimagining Retail in 2025How retailers are adapting,evolving and thriving in a changing Whats insideIntroduction 3SECTION 1 Keeping up with commerce in a continually changing world 4The business mindset 4The customer mindset 5Inside the mind of the modern consumer 6SECTION 2 The state of retail com

2、merce 8Challenges retailers are facing today:An overview 9SECTION 3 The promise of unified commerce 11The unified experience 12Unified commerce in action:Jaycar 13SECTION 4 The convergence of digital and physical retail 14The value of the physical store 15The phygital advantage 15Additional opportun

3、ities in physical retail 16Additional opportunities in digital commerce 19SECTION 5 The AI factor 21How AI is being used in retail today 22The AI opportunity 23AI in action 23SECTION 6 Conclusion 26About commercetools 28Reimagining Retail in 20252IntroductionTheres a lot of optimism about the state

4、of retail,the state of the economy and the opportunities for the year ahead.Matthew Shay,President and CEO,National Retail Federation(NRF)Eight years ago,in 2017,we introduced the groundbreaking white paper,Reimagining Retail Commerce.with the Right Tools,which challenged traditional retailers to mo

5、ve beyond competing with giants like Amazon and instead focus on building unique,personalized commerce experiences.That call to action resonated deeply with thousands of downloads underscoring the papers relevance and impact.Since then,the retail landscape has undergone seismic shifts.Challenges,suc

6、h as geopolitical uncertainties,workforce disruptions and economic volatility,have converged with new opportunities driven by technology and changing consumer behavior.In this complex environment,the need for innovation has never been greater.Thankfully,theres evidence all around us that retailers a