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1、The Pulse of Brazilian FarmersWe sat down with 1,350+farmers across Brazil,uncovering the challenges and emerging innovations that are shaping the future of agriculture.From climate resilience to economic pressures and sustainability breakthroughs,heres whats top of mind for those who feed the world

2、.June 2025 By Arthur Ramos,Luciano Guidolin,Lucas Moino,Matheus Munhoz,Amanda Barros and Santino LacannaBoston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.BCG was the pioneer in business strategy wh

3、en it was founded in 1963.Today,we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholdersempowering organizations to grow,build sustainable competitive advantage,and drive positive societal impact.Our diverse,global teams bring deep industry and functio

4、nal expertise and a range of perspectives that question the status quo and spark change.BCG delivers solutions through leading-edge management consulting,technology and design,and corporate and digital ventures.We work in a uniquely collaborative model across the firm and throughout all levels of th

5、e client organization,fueled by the goal of helping our clients thrive and enabling them to make the world a better place.Contents02 Foreword04 Executive Summary05 The Brazilian Farmer 1.1 Framing the Producers in Brazil 1.2 Uncovering the Different Farmer Profiles 1.3 Expectations and Strategic Out

6、look17 Technology Buying:Needs,Emotions,and Behavior 2.1 Levels of Technology Uptake 2.2 The Buying Journey:Trust,Timing,and Channels 2.3 Purchasing Patterns by Farmer Archetype31 Sustainable Practices:Adoption and Friction Points 3.1 Perceived Value and Adoption Dynamics 3.2 Structural Barriers to