Wunderkind：2025美国关税对消费者的影响调查报告（中译版）（16页）.pdf

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1、A special report following consumer purchase intent and behaviorsU.S.Tariffs:Consumer ImpactSurvey SeriesMay 202512As U.S.tariffs drive up costs across key product categories,consumer behavior is shiftingfast.From increased price sensitivity to weakened brand loyalty,Americans are adjusting how,when

2、,and where they shop.Market Alert:Tariffs Are Reshaping Consumer SentimentThis mini-report equips brand marketers with the insights they need to align messaging and promotional strategies to evolving consumer expectations.It is based on survey data collected between April 28&29,2025,from 326 U.S.con

3、sumers,evenly split across genders and adult age groups.Inside,we outline the new rules of engagement for brands navigating economic turbulence and planning for revenue resilience in the months ahead.We plan to continue to poll U.S.consumer sentiment and behavior as long as the tariff persist in 202

4、5.3Consumer Awareness:A Key Driver of BehaviorHigh awareness of current tariff details that are in play right nowreported by 81%of surveyed consumers(52%very aware,29%somewhat aware)signals that many consumers are actively following the tariffs placed on product categories and countries of origin.Th

5、is widespread consciousness means brands cant afford to ignore tariff-related concerns in their messaging.The gender gap,with 62%of men versus 43%of women reporting high awareness,also presents an opportunity for more nuanced,gender-specific targeting.Tailoring content by demographic and gender can

6、help marketers more effectively address the different ways consumers perceive and respond to price volatility.4%Only 4%of consumers are unfamiliar with the current details of U.S.tariffs4Likelihood of Trying New Brands:Value Rewrites LoyaltyRising prices driven by inflation and tariff-related costs