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1、CHILDHOOD IMMUNIZATIONAttitudes and Behaviors2025Background&Methodology March 28th April 3rd,2025Base Size:N=1,5002ThinkNow conducted a quantitative study among a nationally representative sample of U.S.adults to better understand parental attitudes,beliefs,and barriers related to childhood immuniza

2、tion.Survey Method Online SurveyRegional Coverage NationalField TimingScreening Criteria 18+years of ageKey Findings3oOne in three respondents report having children under the age of 18 at home.Millennials and Hispanics are the most likely to fall into this group.oWhile most parents report vaccinati

3、ng or planning to vaccinate their children,12%still opt out,with African-Americans and Gen Z parents being the most likely to do so.oThe main reason parents cite for avoiding childhood immunization is simply not seeing the need.Hispanic parents are more likely to believe vaccines arent necessary or

4、may make their children sick.oOver half of parents feel confident in the safety of childhood vaccines,but Gen Z shows significantly more neutrality.oMost parents support requiring vaccines for public school attendance,but over half of Gen Z parents believe parents should have complete choice,while A

5、sians are the most opposed to allowing that discretion.DETAILED FINDINGS45 5Arrows indicate significant difference at 95%confidence level against total market.Have you or do you plan to vaccinate your children against measles,chicken pox,polio and other common illnesses?While vaccination intent is n

6、ear 90%across most ethnic groups,African-Americans stand out as the group least likely to vaccinate,with nearly 3 in 10 opting out.Base:(n=1,500)(n=500)(n=250)(n=250)(n=500)2%3%3%1%3%12%8%29%11%9%86%89%67%88%88%TOTAL MARKETHispanicsAfricanAmericansAsiansN.H.WhitesYesNoPrefer not to answerNote:Highly