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1、1Document Classification:KPMG Public 2024 KPMG LLP,an Ontario limited liability partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.The KPMG name and lo

2、go are trademarks used under license by the independent member firms of the KPMG global organization.Harnessing Customer Data PlatformsThe Key to Customer-Centric Success2 0 2 5 2025 KPMG LLP,a Delaware limited liability partnership and a member firm of the KPMG global organization of independent me

3、mber firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved2Document Classification:KPMG PublicForewordIn the fast-paced digital environment,businesses face the dual challenge of managing vast amounts of data while meeting the increasing d

4、emand for hyper-personalized customer experiences.Within this context,Customer Data Platforms(CDPs)have emerged as a pivotal technology,enabling organizations to harness the power of their data across disparate sources.Well uncover a comprehensive understanding of what a CDP is and how it works,incl

5、uding how it can unify and organize different types and sources of data for marketing,enhance data activation,and improve decision-making.As the MarTech landscape expands,the need for a robust and scalable customer data management solution has never been more critical.A well-implemented CDP aggregat

6、es and unifies customer data from various channels,ensuring it is accessible and actionable in real-time.This capability allows marketers to craft tailored,timely,and relevant communications,delivering superior customer experiences.Additionally,understanding how a CDP fits into the broader data and