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1、 2025 dunnhumby/All rights reserved/ConfidentialConsumer Trends Tracker(CTT)Country Report USAFrom dunnhumbys Customer Strategy&Insights team 2025 dunnhumby/All rights reserved/Confidential2What the CTT is,how does it work and what is the objective of this report?A comprehensive framework,an intuiti

2、ve Consumer solution and much moreFrameworkProvides a framework for understanding trends and learnings to help teams inform client conversationsConsumer SolutionThe CTT is a consumer dashboard designed to uncover shopper needs,perceptions and behavior over timeWave-Specific InsightsThis edition of t

3、he CTT explores trades and tariffs,while still reporting on our usual metricsWe survey 2,000 respondents every quarter,now in our 10thwave for this country.2025 dunnhumby/All rights reserved/Confidential3Market ContextConsumer NeedsConsumer BehaviorsChannel MetricsAppendixReport Sections 2025 dunnhu

4、mby/All rights reserved/Confidential4Editorial SummaryTariffs and Trade WarsAs uncertainty in the grocery industry mounts,dunnhumbys Consumer Trends Tracker(CTT)provides unique insight to understand consumer sentiment,needs and behaviors.US consumers are playing somewhat of a waiting game.While othe

5、r nations are acting out against them 71%of Canadians intend to buy fewer US grocery products Americans are caught on the receiving end and have yet to feel the full impact.Consequently,Aprils consumer trends data shows a rise in needs and behaviors around product variety,health,sustainability and e

6、Commerce,seemingly quite unrelated to recent news headlines.There are hints however,a 4.9%rise in checking prices online and a 3.7%increase in supporting local famers/businesses,suggests changes are around the corner.As does the rise in Discounter and Dollar store channel penetration,+5%and+3%respec