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1、AUS 2025 CONSUMER INSIGHTS REPORT FOR DIGITAL COMMERCE1AUS2025 Consumer Insights ReportFOR DIGITAL COMMERCEAUS 2025 CONSUMER INSIGHTS REPORT FOR DIGITAL COMMERCE2IntroductionThe digital commerce landscape in Australia is evolving at a rapid pace.Australian consumers now demand seamless,personalised,

2、and value-driven online shopping experiences,with preferences heavily influenced by demographic factors like age and gender.These dynamics impact shopping habits,device usage,and purchase motivations.By leveraging data segmented by these demographic categories,businesses can adapt their strategies t

3、o address consumer needs,anticipate market trends,and gain a competitive edge in the digital marketplace.Australias economic forecast for 2025 reflects cautious optimism,with analysts projecting a modest 2%year-over-year growth supported by rising real household incomes as inflation subsides.The hou

4、sing market is poised for recovery,and anticipated rate cuts may further stimulate economic activity.However,challenges like subdued household consumption due to tighter policies and economic uncertainties persist.Nonetheless,as real incomes rebound and monetary conditions potentially ease,spending

5、is expected to regain momentum.For businesses,understanding these economic trends and consumer behaviours will be critical to navigating the evolving landscape effectively and thriving in the competitive Australian market.2024 was a year of both change and continuity.In many respects,it was less tum

6、ultuous than previous years.Marketers have begun to adapt to sweeping global privacy legislation,the rapid expansion of AI tools has been broadly embraced,and third-party tracking cookies in Google remainfor now.AI has become deeply embedded in marketing strategies,enhancing personalisation,content