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1、UK 2025 CONSUMER INSIGHTS REPORT FOR DIGITAL COMMERCE1UK2025 Consumer Insights ReportFOR DIGITAL COMMERCEUK 2025 CONSUMER INSIGHTS REPORT FOR DIGITAL COMMERCE2IntroductionAs we step into 2025,the global landscape remains turbulent,with significant implications for consumer behaviour and the brand-co

2、nsumer relationship.Economic uncertainty continues,with the UK economy failing to grow for the second quarter in succession,creating fears of recession.Geopolitical tensions,including the ongoing conflict in Ukraine,persist,affecting global economies and dampening consumer confidence.In addition,the

3、 recent general election cycle and controversial budget has heightened uncertainty,influencing purchasing behaviours and economic sentiment.2024 was a year of both change and continuity.In many respects,it was less tumultuous than previous years.Marketers have begun to adapt to sweeping global priva

4、cy legislation,the rapid expansion of AI tools has been broadly embraced,and third-party tracking cookies in Google remainfor now.AI has become deeply embedded in marketing strategies,enhancing personalisation,content creation,and customer engagement.Yet,most marketers are only scratching the surfac

5、e of its potential,often deploying it for basic tasks.While 2024 was a year of experimentation,2025 must be a year of action.For marketers heavily reliant on paid channels,2024 was as challenging as ever,with low engagement rates and poor ROI.To counter these challenges,brands must pivot from costly

6、,competition-dependent channels like paid search and display to owned channels.Email remains one of the most effective ways to reach consumersuncensored,algorithm-free,and highly personalised.In 2025,more brands will also leverage the immediacy and wide reach of text to connect with their audiences.