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1、Switzerland 50 2025 The annual report on the most valuable and strongest Swiss brands Swiss stability shines:top 50 brands worth CHF143.7 billion+Franc strength shaves 4%off Swiss brand values+Nestl faces pricing pressure,brand value slides 9%but remains on top+Rolex rises 29%,dominates Swiss luxury

2、 despite market headwindsBrand Finance Switzerland 50 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 5David Haigh,Chairman&CEO,Brand Finance Country Overview 6Valuation Analysis 8Most Valuable Swiss Brands 2025 9Most Valuable Brand:Nestl 11Fastest Growing Brand Value:CEVA 12Brand to W

3、atch:Rolex 13Brand Strength Analysis 14Brand Value Ranking(CHFm)17Methodology 18Our Services 24Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a ch

4、artered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,i

5、s officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of

6、 brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds