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1、Custom content for BigCommerce by studioIDNavigating the Ecommerce Evolution:How Brands are Adapting to Stay AheadEcommerce is evolving faster than ever.By monitoring trends and customer analytics,cultivating a unique brand vision,and managing the rapid changes in their customer and brand audiences,

2、most ecommerce brands are staying agile to thrive in a changing landscape.To better arm these practitioners for the next wave of change,we went deep with industry leaders to find out how they see the space evolving.In June 2024,BigCommerce and Retail Dives studioID surveyed 155 retail executives fro

3、m across a range of ecommerce companies most of which maintain brick-and-mortar stores,and operate in industries such as manufacturing,fashion and apparel,electronics and IT.Respondents sit all across the C-suite,in IT and marketing leadership roles,at companies ranging from$1 million to$1 billion-p

4、lus in revenue.Together,this diversity of executives paint a picture of an industry in transition one in which retail executives are choosing to stay agile.Amid a rapidly evolving technological landscape,brands are embracing artificial intelligence(AI),social commerce,and innovative enhancements to

5、customer experience to adapt to rapidly evolving consumer expectations.2The world is changing and ecommerce brands are showing the way.Heres how.The last few years have ushered in a technological revolution.And,ecommerce retail executives need to stay two steps ahead.Seventy-one percent of ecommerce

6、 executives said theyre actively planning and budgeting to implement new ecommerce technology in the next 12 months.“People really want to be agile and have an agile ecommerce platform that allows them to move really quickly,”said Fiona Norton,director of product marketing at ecommerce platform BigC