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1、Between expertise and innovation,how can luxury continue to inspire?KPMG.Make the Difference.NOVEMBER 2024 Contents1Luxury,digital and new technologies:new developments in customer experience P.062Sustainable development and corporate social responsibility:new drivers of innovation P.223Complete res

2、tructuring of value chains:what are the prospects for change?P.383LUXURY,DIGITAL AND NEW TECHNOLOGIES23GUILLAUME DES ROTOURS Head of Luxury,KPMG FranceThe luxury sector is an essential element of Frances”soft power”:the jewel in the crown of its economy and the fruit of a unique history.Often synony

3、mous with elegance and timelessness,the sector is constantly reinventing itself as it conquers new markets and reaches out to new generations.Faced with the challenges of digital and environmental transitions,how is the industry changing?How are brands managing to combine innovation with what is in

4、their DNA:the quality of exceptional products,exclusivity and excellent service?What does the future of luxury look like?This study is the result of numerous discussions with people who have first-hand experience of these changes,both professionals and observers,and we hope that it will provide new

5、insight to an ever-widening discourse.4Is the luxury industry at a turning point?This recurring question seems ever more relevant as new themes emerge and the industry continues to grow.Until recently,the sectors growth seemed unstoppable,with results continuing to break records.By 2022,the global l

6、uxury personal goods market was worth 353 billion(up from 281 billion in 2019)1.Numerous factors,including the post-Covid recovery in tourism and travel,increased demand in certain sectors such as beauty,the emergence of new geographical markets and the growth of e-commerce combined to boost a secto