AAA Agency：2025年全球游戏与网红营销状况报告（英文版）（117页）.pdf

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1、STATE OF GAMING&INFLUENCER MARKETING 2025 ContentsMethodologyState of GamingMobile GamingPC&ConsoleSteam2025 Gaming TrendsState of Influencer MarketingYouTubeInstagramTikTokTwitchNew Streaming PlatformsBest 2024 Gaming Campaigns Insights to Build a CampaignInfluencer Marketing 2025 Trends&Challenges

2、Further ReadingAAA AGENCYThis report aims to give an overview of the gaming&influencer marketing landscape throughout 2024&ponder what to expect from 2025.Weve gathered data from trusted sources naming them on each point.Since we do not process raw data,weve relied on analytics platforms,reports,and

3、 relevant articles,such as Sensor Tower,Stream Hatchet,Gamalytics,Newzoo,InvestGame,VGI,Statista,Influencer Marketing Hub,HypeAuditor,Circana,Data40,Epyllions Report by Matthew Ball.Part of the paper consists of the rankings,thoughts&conclusions brought by the AAA Team.This is our personal opinion a

4、nd does not claim to be the ultimate truth.If it differs from someone elses vision,we will be happy to exchange ideas.However,given our experts experience,this vision is backed by facts and data.We would like to take this opportunity&thank the experts who contributed their perspectives on gaming and

5、 influencer marketing to this report.We really appreciate it.MethodologyAAA AGENCYSTATE OF GAMINGGaming Market DynamicsFrom 2011 to 2021,video gaming soared.Spending more than doubled compared to the previous 20 years,with annual revenues rising by 150%,from$80 billion to$200 billion.While some thou

6、ght growth might slow after COVID,most expected gaming to keep expanding quickly or even faster.Image credit:EpyllionAAA AGENCYGaming Market DynamicsInstead,spending dropped by about 3.5%in 2022 and barely grew in 2023 and 2024,staying flat over three years and falling short of revenue forecasts by