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1、Proprietary Label AppliedPRESCRIPTION PRESCRIPTION FOR CHANGEFOR CHANGEOptimizing Healthcare Ads for Streaming TV SuccessProprietary Label Applied2DETAIL&CLARITYTodays expectations from healthcare ads are simple What do streaming TV viewers expect from healthcare ads today?%selectedAd Effectiven

2、ess n=1448Q:Thinking about healthcare ads(e.g.,over-the-counter products,prescription drugs,etc.)that are relevant to you,what do you expect from them?Detailed information about the benefits of the medication90%Clear explanation of safety information(e.g.,side effects)89%A way to learn more(e.g.,lin

3、ks,QR codes,etc.)72%Proprietary Label Applied3FALL SHORT OF EXPECTATIONSHowever,for most TV streamers healthcare ads Ad Effectiveness n=1448Q:Thinking about healthcare ads(e.g.,over-the-counter products,prescription drugs,etc.)that are relevant to you,what do you expect from them?I expect but dont s

4、ee80%Net ScoreDetailed information about the benefits of the medicationClear explanation of safety information(e.g.,side effects)A way to learn more(e.g.,links,QR codes,etc.)Proprietary Label Applied4that taps into streamers expectationsWE TESTED A NEW FORMAT4A video ad featuring a branded banner wi

5、th product details and a QR code to learn more or take actionBRANDED BRANDED CANVAS TV ADSCANVAS TV ADSQR codeto learn more or take actionBranded bannerwith more product informationProprietary Label Applied5 5to measure subconscious responses to branded canvas TV ads vs.standard TV adsData points=12

6、0*;Regular streaming TV viewersIN-LAB NEURO TESTING to measure the impact of branded canvas TV ads vs.standard TV adsData points=1448*;Regular streaming TV viewersCONTROLLED,AT HOME TESTING*Individuals n=60 for neuro and n=724 for at-home testing(each person filled 2 test cells,answering questions a