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1、Evolving shopper habits and business models are reshaping the e-retail market.How India Shops Online 2025AuthorsArpan Sheth is a partner in Bain&Companys Mumbai and Washington,DC,offices.He serves on the Board of Bain&Company,chairs Umbrage(a Bain company),and is a leader in Bains Vector practice.Ad

2、ditionally,he co-leads the India Private Equity and Alternative Investor practice.Shyam Unnikrishnan is a partner in Bain&Companys Bengaluru office.He heads the firms India offices and is a leader in Bain Indias Consumer Products,Retail,Strategy,and Digital practices.Manan Bhasin is a partner in Bai

3、n&Companys New Delhi office and a leader in Bain Indias Consumer Products,Retail,Strategy,and Digital practices.Punit Parekh is an associate partner in Bain&Companys Bengaluru office and a leader in Bain Indias Retail,Strategy,and Digital practices.Key ContactsArpan Sheth()Shyam Unnikrishnan()Manan

4、Bhasin()Punit Parekh()For marketing queries:Sitara Achreja()AcknowledgmentsThe authors thank Vijay Iyer(Vice President,Ads),Sandeep Karwa(former Vice President,Ads),Sarah Gideon(Vice President,Corporate Affairs),Jayati De(Senior Director,Analytics),Priyanka Bhargava(Senior Director,Research&Insights

5、),Vaibhav Kapur(Senior Director,Ads),Pallavi Saxena(Senior Director,Fashion category),Yatish Bhargava(Senior Director,Home category),Amit Khanna(Senior Director,Electronics category),Nishant Dalal(Senior Director,General Merchandise category),Sana Shaikh(Director,Ads),Abhishek Shastri(Director,Furni

6、ture category),Richa Poddar(Associate Director,Ads),Sonia Parveen(Associate Director,Corporate Affairs),Vignesh Ramachandran(Associate Director,Large Appliances category),Mohammed Shahil A(Senior Manager,Ads),and other members of the Flipkart Category and Analytics teams;and Suraj Khot,Simran Somani