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1、KPMG AmericanPerspectives SurveySummer 20252 2025 KPMG LLP,a Delaware limited liability partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Calculating

2、consumers grapple with escalating economic volatility Americans are becoming more discerning with their personal finances,evaluating ways to cut costs and weighing major purchase decisions amid escalating economic volatility including tariffs,sticky inflation,and elevated prices.Compounding economic

3、 volatility is prompting consumers to change their behavior,as they look for more clarity on how tariffs impact pricing.Their resilience which has been surprisingly stable,is once again being tested as they assess uncertainties in cost of living,job stability and personal risk tolerance in an unpred

4、ictable economic landscape.Americans,regardless of income level,are exercising agility with their finances-being intentionally selective where and when they spend their resources:choosing banks that offer lower fees,switching insurance policies to lower cost providers,and delaying automotive purchas

5、es until they know what impact tariffs may have on prices.There is an upward trend in Americans usage of emerging technologies such as GenAI,in both their personal and professional lives.At the same time,trust is paramount,and the role of a human-in-the-loop approach is more important for certain se

6、rvices.Generational and income divides signal potential shifts in consumer behavior and decisions over the long term.How Americans are evaluating ways to cut costs as price concerns persistsThe second annual KPMG American Perspectives survey assesses the views of 2,500 adults nationwide to understan