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1、Copyright 2025 by Boston Consulting Group.All rights reserved.The New Face of BeautyThe New Face of BeautyInside the Teen MindsetMay 2025+Copyright 2025 by Boston Consulting Group.All rights reserved.SETTINGSETTINGTHE STAGETHE STAGEBEYOND BEYOND THE NOISETHE NOISE0102Who is the teen beauty consumer?

2、What does the data tell us about teen consumers?Copyright 2025 by Boston Consulting Group.All rights reserved.SETTINGSETTINGTHE STAGETHE STAGEBEYOND BEYOND THE NOISETHE NOISE0102Who is the teen beauty consumer?What does the data tell us about teen consumers?Copyright 2025 by Boston Consulting Group.

3、All rights reserved.WE SURVEYED FEMALE AND MALE BEAUTY WE SURVEYED FEMALE AND MALE BEAUTY CONSUMERS ACROSS THE UN ITED STATES.CONSUMERS ACROSS THE UN ITED STATES.1,2001,200teens aged 13teens aged 13-1818Sources:BCG x WWD Teen Beauty Consumer Study,April 2025(n=1,239 for todays teens,n=726 for past t

4、eens);BCG analysis;2020 U.S.Census.1 1,200200parents of teensparents of teens700700Gen X and millennialsGen X and millennialsCopyright 2025 by Boston Consulting Group.All rights reserved.Teen girls are spending more than Teen girls are spending more than previous generationsprevious generationsNote:

5、Spend adjusted for inflation.Sources:BCG x WWD Teen Beauty Consumer Study,April 2025(n=1,239 for todays teens,n=726 for past teens);BCG analysis.$220$240$280$320Teens of the2010sTeens of theearly 2020sTodays teensTodays teensTeens of the2000s+45%Age today34 to 43 years old24 to 33 years old19 to 23

6、years old13 to 18 years oldAVERAGE ANNUAL TEEN GIRL BEAUT Y SPENDAVERAGE ANNUAL TEEN GIRL BEAUT Y SPEND$430For todays teen girls who buy prestigeCopyright 2025 by Boston Consulting Group.All rights reserved.Teens are entering beauty earlier than Teens are entering beauty earlier than any previous ge