ThinkNow：2025年美国消费者研究报告：线上VS线下购物（中译版）（33页）.pdf

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1、CLICKS vs CARTS:2025 Shoppers ReportBackground&MethodologySurvey Method Online SurveyRegional Coverage NationalField Timing March 3 16,2025Screening Criteria 18+years of ageTOTAL SAMPLE SIZE:N=1,5002ThinkNow conducted a quantitative study among a nationally representative sample of U.S.adults to bet

2、ter understand the key factors shaping todays consumer shopping behaviors,online and in-store.Key FindingsTwo out of five Americans expect their finances to improve in 2025 compared to last year.Millennials are the most optimistic when it comes to their finances.The views on Americas economy is clea

3、rly split,nearly 30%see it as slowly growing,about a quarter believe it is in recession,and another 20%feel it is stagnating.Four in ten Americans feel the U.S.economy is going to worsen in 2025.Among Americans,inflation stands out as the top economic worry,with healthcare costs and job security ran

4、king a distant second and third.Over the next 12 months,Americans are prioritizing purchases like smartphones and travel,with much lower intent to buy homes or luxury items.While online shopping has become routine for most Americans,in-store purchases are still preferred for categories like grocerie

5、s and alcohol.Clothing and fashion,on the other hand,are typically purchased via a combination of online and in-store transactions.DETAILED FINDINGSECONOMIC OUTLOOK6Arrows indicate significant difference at 95%confidence level against total market.Two-out-of-five Americans expect their finances to i

6、mprove in 2025 compared to last year,with Millennials and African-Americans being the most optimistic.1%1%1%1%1%1%9%8%12%9%8%11%7%9%9%23%21%21%21%23%25%13%23%32%39%44%47%34%38%40%51%41%24%28%27%21%35%30%24%27%25%34%TOTAL MARKETHispanicsAfricanAmericansAsiansN.H.WhitesGen Z18-26Millennials27-42Gen X4