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1、All Content Copyright Magellan AI CONFIDENTIALQ1 2025Podcast advertising benchmark report2All Content Copyright Magellan AI CONFIDENTIALWhat is Magellan AI?IntelligenceCompetitive intel Media planning AttributionPixel-based Pod-to-podAdvertisers increase RoAS with Magellan AIs media planning and opt

2、imization tools.Publishersmaximize revenue by prospecting qualified advertisers with Magellan AI.Agencies prove advertiser performance and find new clients through Magellan AI.VerificationAirchecks Audits Brand safety3All Content Copyright Magellan AI CONFIDENTIALWhats the AI in Magellan AI?Data sou

3、rcingAd detection AI scans podcast episodes Identify ad placements Host-read vs produced Dynamic Insertion vs embedded(baked-in)Placement analysisSpend modeling Position Length Download volume Run-of-network&programmaticRescan for Dynamic InsertionAdAdAdAd00:00:29Pre-rollProducedDynamic insertionRun

4、-of-network4All Content Copyright Magellan AI CONFIDENTIALInternational coverageIntroductionSampling 50,000+podcasts across:US,Canada,UK,Ireland,Germany,France,and AustraliaFour languages:English,Spanish,German,French5All Content Copyright Magellan AI CONFIDENTIALOur methodologyIntroductionMagellan

5、AI analyzes podcast advertising data from thousands of popular podcasts in the U.S.To prepare this report,we analyzed 92,888 episodes of popular podcasts.To account for dynamic insertion,we sampled multiple copies of certain episodes.For parts of this analysis,we relied on Magellan AIs proprietary m

6、odel to estimate advertising spend.Our model incorporates factors including:The number of ads and variation in ad load detected for a given episodeOur estimates for the number of downloads for each episodeCPM as reported on select media kits and estimated based on popularityThe type of ads analyzed,