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1、THE FUTURE Trends,Innovations,and MarketPredictions for 2025 and BeyondA publication by Moving Walls Group,White Paper byOF OOH&DOOHIN VIETNAM:#NOBOUNDARIES#NOBOUNDARIESWHEN YOUA publication by Moving Walls Group,2024MOVE WALLS,THERE AREWhite Paper byA publication by Moving Walls Group,White Paper b

2、yA publication by Moving Walls Group,White Paper byA publication by Moving Walls Group,2024CAGRCAGR20242029$118.5 million$130.60 million1.18%2024-White Paper byA publication by Moving Walls Group,White Paper byA publication by Moving Walls Group,White Paper byA publication by Moving Walls Group,2024

3、Average cost per person(2022):$0.85Average cost per person(2023):$0.89Year-over-year increase:4.7%White Paper byA publication by Moving Walls Group,2024Global programmatic DOOH spending(2024 projection):Approaching$900 millionKey urban centers driving growth:Ho Chi Minh City,HanoiFocus areas:Smart c

4、ity initiatives,public transportationHo Chi Minh CityHWhite Paper byA publication by Moving Walls Group,White Paper byA publication by Moving Walls Group,2024GDP growth rate(2023):5.05%Projected GDP growth rate(2024):6%Internet penetration rate(2023):77.7%of population Active social media users:76.95 White Paper byA publication by Moving Walls Group,2024Total media ad spending(2023):$3.11 billionDigital ad spending share:33.8%of total media ad spend Average time spent outside home daily:6.5 hoursPercentage of urban population:37.3%Projected urban population by 2025:40%White Paper