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1、 1 Navigating the New Normal:Strategic Insights for Hospitality Leaders Learnings from French hospitality C-suite representatives MAY 2025 BY NICOLAS KACHANER,GUILLAUME LEMOINE,FLORENT COUASNON,PIERRE LEROY The Boston Consulting Group&Cie-Sarl au Capital de 28.322.740 Euros/75 Avenue de la Grande Ar

2、me/75116 Paris-France R.C.S.PARIS 722 055 738 SIREN 722 055 738 TVA FR 86 722 055 738 1 About the Contributors This study integrates BCG expertise with insights gathered from interviews with C-suite executives in the French hospitality industry.We extend our sincere thanks to the following people fo

3、r their valuable time and contributions:Julie White(Accor Accor-Chief Commercial Officer,Europe&North Africa,Premium,Midscale&Economy Brands)Camille Cosentino-Astier(AccorAccor-Ex-VP Strategy Transformation,SAINTCLAIRSAINTCLAIR,Executive Director)Jrme Bosc(AlboranAlboran-Co-founder)Anne Browaeys(Clu

4、b MedClub Med-CEO Europe,Middle East&Africa Markets)Julien Huel(Groupe BarrireGroupe Barrire-Managing Director Hospitality&Food Service)Karim Soleilhavoup(Logis Htels GroupLogis Htels Group-CEO)Olivier Lefebvre(LVMH HospitalityLVMH Hospitality-Deputy CEO,and Cheval Blanc Cheval Blanc-CEO)Franck Gerv

5、ais(Pierre et Vacances Center ParcsPierre et Vacances Center Parcs,CEO)The Boston Consulting Group&Cie-Sarl au Capital de 28.322.740 Euros/75 Avenue de la Grande Arme/75116 Paris-France R.C.S.PARIS 722 055 738 SIREN 722 055 738 TVA FR 86 722 055 738 2 Key takeaways The hospitality market has now sur

6、passed pre-COVID levels,driven primarily by increases in average daily rate(ADR).However,the sector must now adapt to new paradigms:heightened customer expectations and changing behaviors,high interest rates leading to reduced funding,and higher expected returns on equity(RoE)from asset owners,along