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1、State of the Industry 2024State of the Industry 2024KORE PRESENTSLeading Sports Partnership Trends and Insights A Data-Driven Annual Review of Global Sport Sponsorship Insider Intel,and Trends&Spend Across the Big Five 2023/24 Seasons.K O R E|1.Introduction-About KORE,Global Footprint,What was Analy

2、zed2.KORE Perspective&Recap of 2023 by the Numbers3.Survey-Brands&Rights Holder Perspective4.Breaking Down Spend Data5.Focus Product on Women6.Social Deep Dive7.Top Content8.Audience,Fan Engagement,Post Analysis9.Conclusion and Key Takeaways10.Bonus Content Post AnalysisTopics OverviewTopics Overvie

3、w2S T A T E O F T H E I N D U S T R YO V E R V I E WK O R E|3K O R E|IntroductionI N T R O D U C T I O NS T A T E O F T H E I N D U S T R YTerms to UnderstandTerms to UnderstandAs you review this report.Brands:Brands:As buyers in the sponsorship relationship,brands are companies or organizations tha

4、t invest in partnership opportunities with sports teams,events,athletes or influencers to achieve marketing objectives like increasing brand awareness,enhancing brand image,and driving sales.Rights Holders:Rights Holders:The sellers,rights holders are entities that own the marketing rights to a spor

5、ts team,event,or athlete,including sports organizations,event organizers,or individual athletes.As sellers in the sponsorship relationship,they offer brands the opportunity to associate with their property in exchange for financial or other forms of support.KORE stands at the forefront of a transfor

6、mative era in sponsorships,harnessing a synergyof data and partnershipinsights thatpropels the industryforward.Reflecting on the momentum gained through 2023marked by KOREs strategic acquisitions and an expansion beyond our software originsour trajectory has been nothing shortofgroundbreaking.Last y