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1、1Retail Activations DynamicsFall/Winter 2024-252METHODOLOGYIncludes global retail activations from 25 leading luxury brands identified in the LY Retail platform.H2 2024 Retail DashboardTOP 25 luxury players,includingDefinitionsRetail Activations include:Store;Store Reopening;Seasonal Store;Multi-bra

2、nd;New Market;Pop-up;Caf;Kiosk Store Related Activations include:Store Opening;Store Reopening;New Multi-brandPop-up Related Activations include:Pop-up;Seasonal Store;Caf;KioskScopeProduct categories include fashion&leather goods,beauty and jewelry.From October 2024 to February 2025.Activations incl

3、ude temporary experiential spaces that are not a POS.Comparison H2 2024 vs H2 2023.This report is powered by3Get the latest competitive real-time intelligence to better optimize your retail strategies:500,000+S T O R E S120M A R K E T SIMPLEMENT AGILE STRATEGY FOR BRICK-AND-MORTAR VIA POP-UPIDENTIFY

4、 CLUSTERS TO LOCATE CONSUMER CONCENTRATIONINCREASE RETAIL PERFORMANCE VIA STRATEGIC POSITIONNINGGENERATE COMPETITIVE ADVANTAGE BY OBSERVING MARKET PLAYERSCONSUMERS AFFINITYPOPULATIONTRAFFICCLIENT DATACOMPETITIONDistribution of competitorsRequest your LY Retail demo here.4GLOBAL STORE&POP-UP ACTIVATI

5、ONS LANDSCAPEIn H2 2024,luxury retail activations reflect the shift of global dynamics:Asia-Pacific*remains the most dynamic region(60%of all retail activations),boosted by South-East Asia and Australias strong momentum.North America leads in terms of regional growth(+95%)driven by a resilient U.S.m

6、arket.Europe grows steadily,boosted by a surge in the UK,while MENA sees robust growth(+76%,gathering 7%of all activations).Contrastingly,Latin America contracts sharply,suggesting a reallocation of resources elsewhere,in a context of a challenging market.ACTIVATIONS PER REGIONH2 2024 VS H2 2023Rank