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1、AUTOHOME Environmental,Social and Governance(ESG)Report2024ContentsCorporate GovernanceRisk GovernanceESG GovernanceBusiness EthicsInformation Security and Privacy ProtectionIntellectual PropertySupplier ManagementContent ManagementResponsibility in AdvertisingUser ExperienceTechnology InnovationRes

2、ponding to Climate ChangeGreen Operations Equal Employment OpportunitiesEmployee DevelopmentCaring for EmployeesOccupational Health and SafetyEmpowering Industry DevelopmentPublic Welfare Initiatives14151722273234404344505462686974768086Steady Progress with Robust GovernanceCompliance and Shared Res

3、ponsibilityContent Excellence&Service InnovationClean and Low-carbon Development for a Green FutureJoint Efforts to Empower TalentGive Back to Society with Passion010203040506ESG Performance TableIndex of HKEX ESG Reporting GuideReader Feedback90949890AppendixAbout this ReportLetter from Our Chairma

4、nStatement from Our Board of DirectorsAbout AutohomeAnnual KPI TableHonors and Awards in 202402040607081003AUTOHOMEEnvironmental,Social and Governance(ESG)Report02AUTOHOMEEnvironmental,Social and Governance(ESG)ReportAbout this ReportThis is the 2024 environmental,social and governance report issued

5、 by Autohome Inc.,designed to objectively disclose its environmental,social and governance(hereinafter referred to as ESG)performance.For ease of presentation,Autohome,the Company,we,us or our are used to refer to Autohome Inc.in the report.Introduction of the ReportReporting BoundaryTime frame:This

6、 report covers the period from January 1,2024,to December 31,2024,which is consistent with the 2024 Annual Report,with some content involving information before and after the period.Disclosure boundary:The disclosure boundary of this report covers the headquarters of Autohome together with its regio

7、nal subsidiaries and business centers,which is consistent with the 2024 Annual Report.Description of InformationThe financial information in the report is sourced from Autohomes audited financial statements for the year 2024,while other information is derived from relevant internal statistical repor

8、ts and documents.All monetary figures are denoted in RMB,unless otherwise stated.LanguageThis Report is released in simplified Chinese,traditional Chinese and English.Should there be any inconsistency between the Chinese and English versions,the simplified Chinese version shall prevail.Access to the

9、 ReportThis report is published electronically for readers reference and is accessible on the Companys investor relations website(http:/)as well as the Stock Exchange of Hong Kong website(www.hkexnews.hk).To reduce environmental impact,the Company encourages and advises readers to utilize the electr

10、onic version.For any suggestions or feedback regarding Autohomes ESG management,please reach out to us via email at .Reporting PrinciplesThis report has been prepared in accordance with the Environmental,Social and Governance Reporting Code(the HKEX ESG Code)as set out in Appendix C2 of the Main Boa

11、rd Listing Rules issued by Hong Kong Exchanges and Clearing Limited(the HKEX),following the principles of materiality,quantification,balance and consistency as outlined in the guide.Additionally,the report references major ESG rating indices such as MSCI and S&P CSA,and incorporates recommendations

12、from the International Sustainability Standards Board(ISSB).It seeks to transparently,fairly and adequately reflect the current status of the Companys management and performance results in ESG for the year,so as to help readers have a more comprehensive understanding of the Companys ESG performance.

13、Materiality:Significant stakeholders and ESG topics they concern are identified in the preparation of this report.These issues are disclosed in this report according to their materiality.Quantitative:Key environmental and social performance indicators a represented in this report in a quantitative m

14、anner.The measurement criteria,methodology,assumptions and/or calculation tools for these indicators in this report,as well as the source of the conversion factor,are described in the appropriate chapters.Balance:This report provides an unbiased picture of the issuers performance,to avoid selections

15、,omissions,or presentation formats that may inappropriately influence a decision or judgment by the report readers.Consistency:Unless otherwise stated,the information disclosed in this report follows the same statistical methodology as in previous years.About this ReportLetter from Our ChairmanAUTOH

16、OMEEnvironmental,Social and Governance(ESG)ReportOur Valued Shareholders,Partners,and Friends,As the global economy continues to embrace green transformation and industrial transformation,Autohome remains steadfast in its founding mission,empowering the sustainable development of the automotive indu

17、stry,actively fulfilling our responsibilities as a corporate citizen.Today,we are proud to present the 2024 AUTOHOME Environmental,Social and Governance(ESG)Report,which highlights our efforts,actions,and aspirations for a more sustainable future.Building a sustainable future takes persistence and t

18、eamwork,with every step forward shaped by shared efforts and commitment.By staying true to our principles and working together,we can navigate change and make steady progress.Looking ahead,Autohome will remain committed to leveraging its platform and technological strengths to enhance service experi

19、ences with a user-centric approach.The Company will continue to create a smarter and more convenient automotive lifestyle service platform for its users.Through the integration of online and offline services,we strive to build a more comprehensive service ecosystem,accelerate the digital transformat

20、ion of the automotive industry,and contribute to the high-quality development of Chinas automotive sector.Letter from Our Chairman0504Compliance and information security are fundamental to our operations.We strictly adhere to national laws,regulations,and industry standards by building a robust risk

21、 management framework.Through technological innovation,we safeguard user information and enhance data privacy.In managing our content ecosystem,we prioritize authenticity,objectivity,and professionalism.By combining technology with human oversight,we uphold the credibility and trustworthiness of our

22、 platform.We are dedicated to fostering a fair,diverse,and inclusive workplace.Our career development and well-being programs are designed to support both personal growth and corporate development.Beyond our workplace,we actively engage in online and offline public welfare initiatives.At the same ti

23、me,we collaborate with industry partners to build an open ecosystem,promoting standardization and transparency in automotive consumer services to protect consumer rights effectively.In response to Chinas dual-carbon strategy,Autohome has set its own operational targets for carbon neutrality.We integ

24、rate sustainable practices into our corporate strategies,aiming to improve energy efficiency and reduce emissions from data centers and workplaces,fostering collaboration throughout the value chain to collectively address climate change.Compliance as the Foundation,Technology for GoodCo-Creating Sha

25、red Value Based on a People-Centered ApproachAdvancing Green Operations to Drive Low-Carbon TransitionCorporate Governance:Social Responsibility:Environmental Commitment:Chairman of AutohomeMr.Quan Long0607About AutohomeAUTOHOMEEnvironmental,Social and Governance(ESG)ReportAutohome places significan

26、t emphasis on environmental,social,and governance(ESG)issues.The Board,serving as the highest decision-making body for ESG management,assumes full responsibility for overseeing ESG initiatives,formulating objectives and strategies,and ensuring the continuity of sustainability efforts.The management

27、is tasked with executing ESG-related decisions.The ESG Working Group,comprising representatives from various departments,promotes interdepartmental collaboration and implements associated mechanisms to facilitate seamless operations.Autohome strictly complies with ESG-related laws and regulations go

28、verning corporate operations while engaging in extensive and in-depth communication with various stakeholders through diverse channels.During the reporting period,we assessed and prioritized the materiality of ESG topics relevant to key stakeholders,considering our business characteristics and the i

29、ndustry development environment,adopting domestic and international peer benchmarking studies,and engaging in internal and external stakeholder communications.We identified and managed relevant risks,reviewed progress toward ESG-related objectives,actively embraced constructive opinions and suggesti

30、ons,and consistently addressed key issues.In this report,we also highlight our management practices and performance concerning key ESG topics.Autohome is the worlds leading automobile content community and online destination for automobile consumers.Since our establishment in 2005,we have been dedic

31、ated to providing auto consumers with comprehensive,accurate,and efficient one-stop services spanning areas such as car display,purchase,use,and replacement.Our vision is to become the worlds premier content ecosystem+tool service+trading platform one-stop auto lifecycle service provider geared to B

32、 and C-end users.Having evolved through media-oriented,platform-based,and intelligent transformation phases,Autohome has partnered with various partners in the automotive industry chain to build an integrated online-offline service ecosystem.This infrastructure provides consumers with a seamless,tim

33、e-saving,and cost-efficient car-buying experience while helping OEMs,dealerships,and used car businesses enhance conversions and achieve transactions,contributing to the thriving development of Chinas automotive industry.On December 11,2013,Autohome was officially listed on the New York Stock Exchan

34、ge under the stock code ATHM.On March 15,2021,Autohome was listed on the Stock Exchange of Hong Kong under the stock code 2518.Governance StructureManagement Policy and StrategyIn 2024,the Board conducted deliberations on improving the ESG governance structure,identifying key ESG topics,setting ESG

35、objectives,and managing ESG risks.These deliberations bolstered the Companys ESG management and chartered the course for priority ESG efforts.During the reporting period,the Company revised its ESG objectives to more effectively scrutinize and manage its environmental impacts.The Board conducted reg

36、ular reviews and evaluations on the progress towards the ESG objectives.This report,approved by the Board at its meeting on April 2nd,2025,aims to provide an objective overview of the Companys ESG endeavors in 2024,disclosing both progress made and the effectiveness of our efforts.Sustainability Pra

37、cticesStatement from Our Board of DirectorsAbout AutohomeAutohomes Board of Directors(hereinafter referred to as the Board)assures that there are no false records,misleading statements,or material omissions in this report.The Board hereby makes the following statement regarding its oversight and man

38、agement efforts in ESG matters.07060809AUTOHOMEEnvironmental,Social and Governance(ESG)ReportTotal charitable donations amounted to nearly850,000 RMBContributed a total of service 878hoursNearly100participants in public welfare projects4,132,170,000pieces Conducted265Conducted29with100%with128Organi

39、zed 12and32318100%Achieving a99.1%24/7 manual content monitoring by dedicated front-end specialists Noincidents of user personal information leakageNodata leakage incidents0908Achieved 100%Scope 1 emissions:420.54 tCO2e，Scope 2 emissions:1,514.10 tCO2e，Total emissions:1,934.64 tCO2eProcessed 90,720O

40、rganized tree-planting activities,with over 130Environmental ProtectionGovernance ResponsibilityProducts and ServicesSocial Contribution25.71%full-time employees five social insurances and the housing fund,as well as supplementary commercial medical insurance coverage reached100%A total of 57,146hou

41、rsparticipants3,083Talent DevelopmentAnnual KPI TableAnnual KPI Tablecompliance training sessions throughout the yearcoverage of integrity training for directors and employeesnewly accepted applicationspatent proposals filedsupplier signing rate for the Letter of Commitment on Integrity(Anti-Corrupt

42、ion and Anti-Bribery)user satisfaction surveysusage rate of LED lightingpeach saplings plantedinstances of electronic stampingof our employees engaged in the Companys equity incentive programof employee training throughout the yearsatisfaction rateof content were audited throughout the yearsessions

43、for business ethics promotion and trainingintegrity-focused programsAUTOHOMEEnvironmental,Social and Governance(ESG)Report1011Honors and Awards in 2024AUTOHOMEEnvironmental,Social and Governance(ESG)Report1110Honors and Awards in 2024 October 2024 Corporate Governance Award,Asia Responsible Enterpri

44、se Awards Enterprise AsiaOctober 2024 Top 100 Software Information Technology Service Competitiveness Enterprises for 2024China Federation of Electronics and Information IndustryOctober 2024 Top 100 Enterprises in Comprehensive Capabilities,China Internet Enterprises Comprehensive Capabilities Index

45、(2024)Internet Society of China November 2024 Best Energy Conservation and Emission Reduction Initiative Award,Hong Kong International Finance Forum Hong Kong International ESG Alliance December 2024 Outstanding Brand of Listed Companies in 2024,Golden Cicada Awards China Times December 2024 2024 ES

46、G Innovation Benchmark CaseXinhua News Agency December 2024 The Listed Company with the Most Investment Value,China Securities Golden Bauhinia Awards Co-presented by The Hong Kong Chinese Enterprises Association and othersAUTOHOMEEnvironmental,Social and Governance(ESG)Report01Steady Progress with R

47、obust GovernanceAutohome continuously enhances its corporate governance framework,strengthens risk management and compliance awareness,and integrates ESG governance into daily operations to drive sustainable development.Corporate GovernanceRisk GovernanceESG Governance1415171415Steady Progress with

48、Robust GovernanceAUTOHOMEEnvironmental,Social and Governance(ESG)ReportAutohomes Tax Policy CommitmentsBoard Independence and DiversityTax PolicyThe Company strictly complies with the requirements of the New York Stock Exchange regarding the independence of directors,ensuring fairness and objectivit

49、y in decision-making.In the selection and appointment of board members,we conduct a comprehensive assessment of candidates based on factors such as gender,ethnicity,age,and professional expertise.The independent and diverse board fosters a scientific and professional decision-making mechanism,effect

50、ively safeguarding the interests of shareholders and other stakeholders.According to the Companys Board Charter,directors elected by the Board must undergo re-election at general meeting of shareholders.In 2024,directors previously appointed by the Board were re-elected at the general meeting of sha

51、reholders.As of the end of the reporting period,the Board of Autohome consisted of seven directors,including one female director,with one executive director,three non-executive directors,and three independent non-executive directors.These directors bring diverse expertise from sectors including the

52、automobile industry,the Internet sector,and risk management,ensuring strong decision-making and effective risk response capabilities.Ensuring compliance with tax laws and regulations in all countries and regions of operation Opposing the abuse of tax rules and committing to refrain from transferring

53、 generated value to low-tax jurisdictions Emphasizing the commercial substance of the Company and the reasonableness of its tax structure,while pledging not to employ tax structures lacking commercial substance Ensuring that the transfer price is determined in accordance with the rule of fair trade

54、and that the interests of all parties are in line with the principle of independent trading Opposing the use of secrecy jurisdictions or so-called tax havens for tax avoidance purposes and undertaking not to engage in such practices Abiding by national tax laws and regulations,with the Board impleme

55、nting strict approval and supervision procedures for the tax policies applicable to the CompanyAutohome rigorously adheres to national tax laws and regulatory frameworks in its operations,ensuring its robust growth.Autohome continuously strengthens its risk identification and control capabilities by

56、 establishing a comprehensive risk management framework.The Company has developed an enterprise-wide risk management system comprised of each business unit based on management policies such as the Regulations on Risk Control of Marketing Activity Access,the Regulations on Management of Operational A

57、ctivities,and the Internal Audit Policy.This framework clearly defines the risk governance responsibilities of key business units,including main business operations,finance,legal affairs,internal audit,and content security,ensuring the smooth execution of risk management processes.The Company has im

58、plemented the Three Lines of Defense risk management model,which takes a comprehensive approach by involving business units in actively identifying risks and fostering cross-departmental collaboration for risk identification.Front-office,mid-office,and back-office functions,including business,operat

59、ions,risk control,and compliance,work in coordination to review business compliance,identify anomalies,and formulate response plans,thereby enhancing Autohomes overall risk management capabilities.Autohomes Board,which holds the highest responsibility for network security,information security,and pr

60、ivacy protection,supervises and manages the monitoring,operation,and handling of network security,information security,and privacy protection within the Company.The Company has established a Security Committee as a specialized executive body.This committee is led by the Vice President of Content Sec

61、urity as the Committee Director,with the CTO(Chief Technology Officer)and the Vice President overseeing enterprise and consumer user business serving as Deputy Directors.Additionally,the committees Executive Secretary and managers at the middle level or above serve as members in charge of specific b

62、usiness units.The committee is tasked with monitoring regulatory trends and identifying emerging risks,and conducting investigations into specific risks such as those associated with the cybercrime industry chain.In the process of risk identification,we actively embrace advanced technologies,incorpo

63、rating algorithms,artificial intelligence,and other emerging technologies.The main risks currently facing us are market environment risks inherent in ongoing operations,and long-term risks such as those related to anti-commercial bribery and public opinion.Furthermore,given the advancements in techn

64、ology and the evolution of the internet,we place great emphasis on those emerging risks with a prudent and diligent approach to ensure the Companys long-term sustainable development.Risk Identification and ResponseAutohomes three lines of defense for risk management Corporate GovernanceRisk Governan

65、ceAutohome strictly complies with the Company Law of the Peoples Republic of China and other relevant laws and regulations,as well as the regulatory rules in the capital market,including those issued by the New York Stock Exchange and the Stock Exchange of Hong Kong.We have established a highly effi

66、cient and robust corporate governance structure.Under the Board,the highest decision-making body,the Company has formed three professional committees:the Audit Committee,the Compensation Committee,and the Nomination and Corporate Governance Committee.Each committee strictly carries out its duties in

67、 accordance with its clearly defined terms of reference.In 2024,the Board and its committees successfully completed nine Board meetings or written resolutions,five Audit Committee meetings or written resolutions,four Compensation Committee meetings or written resolutions,and three Nomination and Cor

68、porate Governance Committee meetings or written resolutions.These efforts have laid a strong foundation for the Companys stable and sustainable operations.During the reporting period,the Company conducted a board performance evaluation,gathering stakeholder feedback through questionnaires to enhance

69、 the overall efficiency of the Board.Effectiveness of the BoardRisk Management FrameworkFirst Line of DefenseFront Office Business Departments(New Car Department,Used Car Department)Middle Office Operation Departments(User Operation Center,Business Resource Management Department)Second Line of Defen

70、seThird Line of DefenseMiddle Office Risk Control Departments(Content Security Audit Team,Internal Control Team)Back Office Risk Control Department(Audit and Inspection Team)Back Office Control Department(Finance Department,Human Resources Department,Administration Team,Brand Promotion Team,etc.)Bac

71、k Office Compliance Departments(Legal Affairs Department,Internal Audit Department)1617Steady Progress with Robust GovernanceAUTOHOMEEnvironmental,Social and Governance(ESG)ReportIn 2024,the Company carried out internal audits focused on risk management targeting critical operational processes and p

72、roposing corrective action plans.Additionally,the Company organized various promotional and training initiatives to enhance risk awareness among all employees,particularly those in critical positions.Our Audit Committee,the management,and the Internal Audit Team are responsible for holding in-depth

73、discussions our major risks and responses,identifying major operational risks,and formulating internal audit strategies and work plans for the upcoming year based on current response measures.Autohome adopts a targeted approach to risk management and prevention based on different risk categories.In

74、2024,the Company placed particular emphasis on financial statement risks,procurement acceptance risks,and expense reimbursement risks.To address financial statement risks,Autohome established a risk control matrix to standardize risk management across all relevant departments.These departments repor

75、t their risk control practices to the Internal Audit department and management,ensuring the smooth operation of the risk management mechanism.For procurement acceptance and expense reimbursement risks,Autohome conducted a thorough review of irregular procurement or reimbursement cases identified by

76、the procurement and accounting teams,as well as projects flagged by audit indicator monitoring.Following a detailed assessment,the Company evaluated violations and issued targeted alerts and rectification measures for the affected departments or teams.Additionally,we carried out specialized reviews

77、and assessments in areas such as user growth and content operations,outsourced personnel management,and related-party transactions.These efforts enhanced operational efficiency and mitigated operational and management risks through improved governance practices.During the reporting period,the Compan

78、y executed 13 specialized risk audit projects targeting processes,operations,and employee conduct to identify and eliminate major business risks.A total of 40 optimization recommendations were proposed to relevant departments,of which 35 have been properly addressed,achieving an annual issue resolut

79、ion rate of 88%and an on-time resolution rate of 100%.These efforts have significantly bolstered the Companys risk management capabilities.Autohome prioritizes enhancing employees risk awareness to strengthen the Companys compliance management.The Company regularly send out informative emails to all

80、 employees as a standard precaution and promotes awareness of compliance-related knowledge relevant to its business operations.Additionally,we swiftly share updates on newly enacted laws and regulations,and analyzes high-profile compliance penalty cases to serve as warnings.The Company engages profe

81、ssional external teams to deliver specialized compliance training on intellectual property protection,personal information protection,and related areas through blended online-offline formats.Training materials were accessible to all employees via our internal online platform.Employees in key roles r

82、eceived targeted training on operational changes during key personnel development programs.We also integrated fundamental compliance knowledge into the onboarding training for new hires,emphasizing the importance of compliance from the start.Throughout 2024,we conducted 29 online and offline complia

83、nce training sessions,covering crucial topics including intellectual property protection,content security,personal information protection,and anti-corruption measures.Risk Awareness CultivationTo improve the Companys overall ESG governance capability,we organized specialized training sessions for th

84、e Board and relevant employees,which supports our ESG work.During the reporting period,we conducted an ESG capability training session,covering seven management-level personnel.The training included ESG policy interpretation and corporate governance optimization.Through systematic training,the manag

85、ement has gained a deeper understanding of ESG principles and enhanced relevant skills,laying a solid foundation for achieving the Companys ESG goals.Autohomes ESG Management SystemRisk Management and AuditESG GovernanceESG Governance StructureESG capability training was conducted 1During the report

86、ing periodManagement-level personnel coverage reached 7BoardManagementInter-departmental and top-down coordinationResponsible for formulating ESG strategies and objectivesLeading the implementation of ESG-related decisionsThe multi-departmental ESG Working Group implements ESG work tailored to their

87、 respective functionsAutohome has established a comprehensive three-tier ESG governance framework encompassing the Board,the management,and cross-departmental collaboration.The Board,as the highest ESG governance body,is tasked with devising ESG strategies and objectives,receiving ESG-related update

88、s,making decisions,and overseeing the implementation of related work.The management,authorized by the Board,provides leadership in executing ESG-related decisions.The ESG Working Group,a multi-departmental body,ensures the effective implementation of tailored ESG initiatives through inter-department

89、al and top-down coordination,significantly boosting the efficiency of the Companys ESG efforts.1819Steady Progress with Robust GovernanceAUTOHOMEEnvironmental,Social and Governance(ESG)ReportAutohome values stakeholder engagement and maintains an open approach to understanding stakeholder concerns,i

90、ncorporating their feedback as a fundamental reference for ESG initiatives.By integrating stakeholder communication outcomes with its business characteristics,the Company has identified a list of key stakeholder groups and established effective communication and feedback channels.Autohome Key Stakeh

91、olders&Communication ChannelsKey StakeholdersPrimary Communication ChannelsGovernments and regulators Information disclosure Regulatory meetingsShareholders and investors Shareholders meetings Information disclosure(annual and interim reports,performance announcements,corporate announcements at HKEX

92、,information on the page of investor relations,etc.)Employees Employee opinion survey nternal communication meetings with employees Internal corporate announcementsIndividual users Customer satisfaction survey and follow-up calls Daily operation/communication Complaints and feedback QuestionnairesSu

93、ppliers and partners Supplier management policy Peer exchangeDealers and OEMs Dealer management policy On-site investigationThe public and community Public welfare activities Social mediaThrough profound analysis of industry trends and regulatory developments,coupled with the best practices observed

94、 among our peers and the standards outlined by international rating agencies,Autohome systematically compiled a list of ESG material topics.For each issue,we conducted extensive research,analysis,and assessment through surveys,online and offline meetings,and in-depth interviews,to gather their opini

95、ons and expectations regarding Autohomes ESG practices.Based on this,Autohome has identified an ESG materiality matrix and list,comprising a total of 14 topics spanning the domains of environment,society,and governance.ImportanceNamePerspectiveHighCustomer ServiceCustomer TopicInformation Security a

96、nd Privacy ProtectionCustomer TopicEmployee RightsEmployee TopicContent LiabilityCustomer TopicProduct InnovationCustomer TopicEqual Employment OpportunityEmployee TopicAutohomes 2024 ESG Materiality MatrixAutohomes 2024 Material Topics ListImportanceNamePerspectiveModerateCorporate GovernanceGovern

97、ance TopicBusiness Ethics and Anti-CorruptionGovernance TopicHealth and SafetyEmployee TopicTalent DevelopmentEmployee TopicResource UtilizationEnvironmental TopicSupply Chain ManagementGovernance TopicResponding to Climate ChangeEnvironmental TopicEmissions ManagementEnvironmental TopicCommunicatio

98、n with stakeholdersMateriality Topics Assessment and PriorityLowModerateHighImportance to AutohomeImportance to StakeholdersEmissions ManagementResponding to Climate ChangeSupply Chain ManagementTalent DevelopmentBusiness Ethics and Anti-CorruptionHealth and SafetyEqual Employment OpportunityProduct

99、 InnovationEmployee RightsCustomer ServiceContent LiabilityInformation Security and Privacy ProtectionCorporate GovernanceResource UtilizationCustomer TopicGovernance TopicEnvironmental TopicEmployee TopicAUTOHOMEEnvironmental,Social and Governance(ESG)Report02Compliance and Shared ResponsibilityAut

100、ohome upholds compliance as the cornerstone of its development,emphasizing business ethics,safeguarding information security and user privacy,actively advancing the development of intellectual property rights,and carefully fostering a sustainable supply chain.The Company has established a well-struc

101、tured governance framework and an efficient multi-department coordination system.Business EthicsInformation Security and Privacy ProtectionIntellectual PropertySupplier Management222732342223Compliance and Shared ResponsibilityAUTOHOMEEnvironmental,Social and Governance(ESG)ReportBusiness EthicsTo c

102、ultivate an integrity-driven business environment,Autohome has institutionalized and systematized business ethics governance,strictly complying with laws and regulations such as the Criminal Law of the Peoples Republic of China,the Anti-Unfair Competition Law of the Peoples Republic of China,and the

103、 U.S.Foreign Corrupt Practices Act.In 2024,the Company revised several internal policies,including the Autohome Red,Yellow and Blue Cards Penalty System,the Autohome Implementation Guidelines for Handling Violations by Employees,the Autohome Complaint and Whistleblower Management Measures,and the Au

104、tohome Measures for Investigating and Handling Malpractices and Violations by Employees.These revisions refined business ethics management procedures,established clear ethical standards for employees,and outlined detailed penalty provisions.Autohomes Board has established an Audit Committee composed

105、 of three independent directors to oversee the Companys business ethics practices.The committee is responsible for assessing the effectiveness and adequacy of internal control procedures and receives quarterly reports from the Compliance Committee on these matters,providing strong support for subseq

106、uent decision-making.The Compliance Committee serves as the Companys management body of business ethics,chaired by the CFO,who oversees the implementation of business ethics policies,ensures compliance with the code of business ethics,prevents insider trading,and safeguards whistleblower protection

107、mechanisms.The Internal Audit Department submits a monthly compliance report to the Compliance Committee,provides synchronized updates on training and whistleblower feedback,issues compliance alerts to employees via email,and prevents employees from engaging in improper stock trading activities.Auto

108、home has formulated an annual special audit plan,led by our Internal Audit Department.We conduct internal audits at least once every 2-3 years,focusing on high-risk areas of significant concern.The Company prioritizes high-risk areas,investigating various aspects such as the business ethics of exter

109、nal suppliers for procurement projects and potential violations of business ethics by internal personnel,especially when such violations are reported.The outcomes of these audits are compiled by the Internal Audit Department and then reported to the Audit Committee.In 2024,the Company conducted two

110、thorough reviews of employee conflicts of interest.In line with the Autohome Employee Conflict of Interest Management Policy,we established protocols for managing employee interest relationships and conflict risks.Employees must declare potential conflicts during onboarding,with declarations require

111、d twice a year from all staff,assessed and audited by the Internal Audit Department.Simultaneously,we issued educational materials clarifying declaration requirements,principles,and timelines.The declaration system prominently displays restricted behaviors related to conflicts of interest to assist

112、accurate reporting and identify potential conflicts,strengthening compliance management.Under the Autohome Gift and Gratuity Submission and Registration Policy,the Company further standardizes gift and gratuity reception and registration processes.Quarterly reviews are conducted on gift submission,d

113、isposal status,and inventory management to ensure ethical employee conduct.Autohome incorporates compliance requirements into employee performance evaluations.Employees confirmed to have violated regulations are penalized under the Autohome Red,Yellow and Blue Cards Penalty System(2024 Edition).Base

114、d on severity,penalties are imposed on direct and related responsible parties in accordance with the Autohome Implementation Guidelines for Handling Violations by Employees(2024 Edition),which include financial measures(such as monthly salary deductions,salary increase restrictions,and adjustments t

115、o long-term incentives and equity)as well as other consequences(6 categories including restrictions on promotions,awards,and annual performance).Governance Responsibilities and StructureBusiness Ethics Audit Autohome intensifies business ethics training and awareness initiatives,promoting a culture

116、of integrity.In 2024,the Company conducted 12 business ethics training sessions and organized 32 integrity-focused training programs through new employee orientation,online and offline training sessions,and awareness campaigns,achieving 100%participation rate from all employees including full-time,p

117、art-time staff and contractors.The training completion rate for both our directors and employees reached 100%,reinforcing ethical awareness and embedding integrity principles across the organization.We utilized the compliance mailbox to remind employees of tradable and non-tradable periods,while als

118、o implementing controls through an external third-party system to prevent violations of stock purchase regulations.To further strengthen corporate integrity,Autohome conducts annual and quarterly surveys,as well as other investigations to educate employees on anti-corruption laws and regulations whi

119、le collecting feedback.All directors are required to disclose their related parties and any transactions with the Company,as well as report any gifts received,non-salary financial transactions,specifying their sources and amounts.These measures effectively enhance the integrity awareness of company

120、directors and reinforce ethical business practices.Business Ethics TrainingBusiness ethics training sessions in totalsessions in totalIntegrity-focused training 1232Cover all employees,including part-time employees and contractors.The proportion of the companys directors and employees receiving inte

121、grity training reaches 100%20242425Compliance and Shared ResponsibilityAUTOHOMEEnvironmental,Social and Governance(ESG)Report Autohome Business Ethics Creative Video&Poster Campaign Autohome Integrity and Compliance Comic SeriesAutohome organized a creative video and poster campaign with the theme U

122、pholding Integrity,Sounding the Alarm Against Corruption.The Company encouraged all employees to actively create themed posters and used DingTalk notifications to announce and promote the event to the entire workforce,aiming to enhance employees sense of loyalty,responsibility,integrity,and public s

123、ervice.A total of two video submissions and six poster entries were collected through Ping An Groups internal evaluation platform for corporate-wide excellence recognition.Among them,the video The Path Beneath Our Feet won the second prize for excellent works at Ping An Group and was broadcast in Th

124、e Home of Learning,conference rooms,and on digital displays in common areas within the Company.To raise employees awareness of integrity and compliance,Autohome launched a themed comic series creation activity.The comics transformed key company policies into visually engaging illustrations.Topics in

125、cluded rejecting gifts and gratuities,declaring conflict of interest,recusal procedures for family member engagements,and protecting business secrets.Employees were encouraged to actively participate,and the activity was promoted through both online and offline channels.The response from employees w

126、as positive,contributing many easy-to-understand and highly relevant works that aligned with corporate and staff needs.The Path Beneath Our Feet,Autohomes 2024 Integrity Education FilmOutstanding works from the integrity and compliance comic seriesAutohome has established a comprehensive system for

127、managing violations,implemented a rigorous process for investigating violations and established clear standards for addressing employee misconduct.Under the Autohome Red,Yellow and Blue Cards Penalty System,we have identified 41 red card penalty infractions,29 yellow card penalty infractions,and 15

128、blue card penalty infractions.According to the Autohome Code of Business Conduct and Ethics,if violations of ethical standards are found during special audits or whistleblower investigations,and accountability for the violation is required,the penalty recommendations will be formed by the Companys P

129、enalty Panel and approved by the management.Based on the severity of the violation,penalties are applied to the responsible and related individuals.Penalties,as per the Autohome Implementation Guidelines for Handling Violations by Employees(2024 Version),include financial penalties,restrictions on p

130、romotions,and limitations on awards and honors.In 2024,the Company handled 13 employee violations,penalizing 23 individuals.No corruption lawsuits were filed against the Company or its employees that were concluded in 2024.Violation Investigation and HandlingEthics Training for New EmployeesBusiness

131、 Ethics CommunicationIntegrity Culture PromotionIntegrity Thematic Activities We mandate ethics and business conduct training for all new hires,requiring 100%completion of training and passing a full-score assessment within three months of onboarding.In 2024,a total of 491 employees completed traini

132、ng and examination on professional ethics,accumulating 245.5 training hours.Through OA system,the column of Home of Integrity,and company-wide emails,Autohome regularly disseminates business ethics information,updated internal integrity policies,published decisions on internal punishments,and shared

133、 major events related to internal and external integrity practices.In 2024,a total of 8 issues were released,garnering over 14,000 hits online.We promoted integrity culture through various means,including posters,meetings,training sessions,and talks:The integrity education film The Path Beneath Our

134、Feet was broadcast in The Home of Learning,conference rooms,and on digital displays in common areas within the Company,reaching 2,006 viewers with 334.3 total viewing hours.Hosted the Zero Tolerance campaign launch and 5.15 Anti-Economic Crime Day events,engaging over 150 company leaders,core depart

135、ment heads,and team leaders.Conducted eight integrity compliance briefings and case-based warning education sessions,reaching 360 key personnel,including executives,department heads,and team leaders,to reinforce ethical awareness across leadership tiers.Organized eight F1 integrity compliance traini

136、ng sessions,covering more than 340 new hires,introducing Autohomes integrity culture and fostering awareness of ethical conduct from the outset.Held an online compliance Q&A during International Anti-Corruption Day,covering all employees with scenario-based content related to the identification of i

137、nternal violations within the Company.We organized on-site thematic activities to reach key personnel and enhance the Companys integrity culture:Organized 2 thematic education activities for over 40 core leaders and nearly 40 employees in key positions at education bases.Held 4 Autohome Police-Enter

138、prise Service Day&Compliance Consultation Day events,with 2 sessions featuring local law enforcement agencies.Co-hosted the Tea for Integrity cultural advocacy event with external enterprises,engaging over 750 employees.Launched the second annual 919 Autohome Integrity and Compliance Day series,cove

139、ring all employees.Conducted online and offline interactive integrity-themed activities,with approximately 250 employees participating in compliance quizzes and engaging in the Taste of Integrity event.Highlights on Integrity and Compliance Training and Advocacy Programs in 2024Individuals suspected

140、 of violating the law will be referred to public security organizations for investigation.Autohomes Violation Investigation and Handling FlowOrganize personnel to investigate actions and behaviors that violate national laws and regulations,as well as the Companys operational and management rules and

141、 regulations.The Companys Internal Audit Department provides handling recommendations for confirmed fraud or violations,as well as for offenses requiring designation and penalties under the Autohome Red,Yellow and Blue Cards Penalty System,and submits them to the Penalty Panel for review.Upon approv

142、al by the Companys management,decisions and notices regarding penalties will be issued based on the specific circumstances.2627Compliance and Shared ResponsibilityAUTOHOMEEnvironmental,Social and Governance(ESG)ReportTo encourage active employee participation in upholding business ethics,the Company

143、 provides comprehensive protection and incentives for whistleblowers.Relevant provisions are outlined in the Employee Handbook,explicitly stating that any threats,intimidation,or retaliation against whistleblowers will be subject to strict penalties.Autohome recognizes the critical role of whistlebl

144、owing in advancing ethical business practices and values feedback,complaints,and reports from employees,suppliers,clients,and users.We provide integrity reporting channels across various platforms,including Autohomes official website,internal OA website,and suppliers recruiting platform,along with a

145、 dedicated whistleblowing hotline.All reports received through these channels are strictly handled in accordance with the Autohome Complaint and Whistleblower Management Measure(2024 Edition).For reports involving potential violations or misconduct,the Internal Audit Department conducts an initial v

146、erification upon receiving a complaint.Based on the preliminary findings,a targeted audit investigation is carried out if necessary.If a violation is confirmed,appropriate actions are taken in accordance with laws and regulations as well as company policies.Business Ethics Oversight and Whistleblowe

147、r ProtectionAutohomes reporting and complaining channelsAutohomes announcement on whistleblower protection and rewardInformation Security and Privacy ProtectionAutohome strictly abides by laws,regulations,and industry norms such as the Cybersecurity Law of the Peoples Republic of China,the Data Secu

148、rity Law of the Peoples Republic of China,the Personal Information Protection Law of the Peoples Republic of China,and the Provisions on the Administration of Algorithm-generated Recommendations for Internet Information Services.The Company has established and continuously improved its information s

149、ecurity and privacy protection management system,and has developed dozens of policies governing these aspects.These policies clarify the Companys information security and privacy protection management objectives,principles,security frameworks,and specific security requirements,enhancing the requirem

150、ents for network security,data security,user information protection,data lifecycle,and other aspects,ensuring the security of all business operations.In 2024,the Company updated several policies,including the Autohome Information Security Standard and the Autohome Information Security Norm,introduci

151、ng more detailed regulatory requirements for information security and privacy protection.Autohome has also assembled a dedicated information security team responsible for formulating security management policies and standards.After approval by senior management,these policies are disseminated to all

152、 employees via email,our OA system,and the Autohome APP system,ensuring standardized implementation of information security practices across all business operations.The Board as the highest responsible body for network security,information security,and privacy protection,supervises and manages the m

153、onitoring,operation,and handling of network security,information security,and privacy protection within the Company.The Company has established a Security Committee as a specialized executive body for information security and privacy protection.This committee is led by the Vice President of Content

154、Security as the Committee Director,with the CTO and the Vice President overseeing enterprise and consumer user business serving as Deputy Directors.Additionally,managers at the middle level or above serve as the Executive Secretary and members in charge of specific businesses.The Security Committee,

155、together with the network,data,algorithms,content,products,government regulatory communications,business groups,and other segments,establishes an effective and coordinated information security management system,ensuring the solid implementation of the Companys information security and privacy protec

156、tion efforts.The Companys management will periodically report to the board of directors on the situation in key areas such as network security.In the event of a network security incident,the Companys management will coordinate decision-making with the assistance of the Security Committee and other r

157、elevant departments within the Company.Disclosure of significant network security incidents will be made in accordance with the Rules on Network Security Risk Management,Strategies,Governance,and Event Disclosure for Listed Companies,and other relevant laws and regulations.Additionally,the Companys

158、management will promptly report significant network security events to the board of directors.We adhere to established principles and methods to distinguish and categorize data based on their attributes or characteristics.Through this process,we establish a suitable classification system and arrange

159、ment order,enhancing the standardization and efficiency of data usage and management processes.To facilitate this,we have formulated the Autohome Data Security Standard-Data Classification and Grading,which classifies data according to multiple factors such as business characteristics,security requi

160、rements,data relevance,data scope,scope of influence,degree of influence,and data disclosure requirements.We have established corresponding security management and control measures,such as access control,data encryption and decryption,and data desensitization.Additionally,we have developed a holisti

161、c authorization framework.Management StructureAutohome did not experience any major network security incidents in 20242829Compliance and Shared ResponsibilityAUTOHOMEEnvironmental,Social and Governance(ESG)ReportInformation Security and Privacy Protection AuditsAutohome has been awarded the PIA labe

162、l by the China Cybersecurity Industry Alliance(CCIA)Data Security Working Committee and the Data Security Community(DSC)1 Autohome Privacy Policy:https:/ Company has formulated the Regulations on Emergency Response to Network and Information Security Events and a set of emergency response plans tail

163、ored to malicious codes,data breaches,network intrusions,network information security incidents,and system vulnerabilities.These plans ensure the full implementation of emergency security control and management actions.We also have detailed emergency handling mechanisms and established a duty system

164、 to ensure that designated personnel are accessible to address security incidents on weekdays,rest days,and holidays.Additionally,we organize emergency drills that simulate urgent information security incidents to test the effectiveness of our systems.Meanwhile,Autohome collaborates with leading dom

165、estic crowdsourced security testing platforms,engaging white hats to assist in testing for information security vulnerabilities and conducting targeted fixes.Through a bug bounty program that rewards ethical hackers for valid vulnerability discoveries,we incentivize multi-stakeholder participation i

166、n collaborative cybersecurity enhancement,with a total reward pool of nearly RMB 90,000 distributed throughout the year.Emergency ResponseIn 2024,the Companydid not have any data leakage incidents Autohome Information Security Incident Simulation DrillIn 2024,Autohome conducted a practical network s

167、ecurity drill by simulating a real-world hacker intrusion scenario.This deep-dive exercise aimed to uncover potential security issues and accurately validate the effectiveness of the security defense system.The drill covered all IDC data centers,public cloud servers,and all systems,with the attacker

168、s attempting to gain access to servers or data without impacting business continuity or availability.The total duration of the drill was no less than 40 hours.Following the drill,a professional team promptly compiled a report,performed a review,and submitted it for analysis.The exercise proved valua

169、ble in helping the Company mitigate compliance risks caused by security vulnerabilities,eliminate potential security threats,and foster a secure business environment,thereby continuously improving the Companys overall security capabilities.The Company adopts the common industry standards for data pr

170、otection and undergoes regular audits by third-party companies to validate the implementation of security measures.We classify protection targets according to our unique system and business requirements and complete the filing of classified protection.This filing system encompasses all our informati

171、on systems,ensuring comprehensive coverage and alignment with each systems actual conditions.We engage a qualified cybersecurity classified protection assessment organization to conduct assessments of all our Level 3 protection-filed cybersecurity systems once in a year and biennial assessments of o

172、ur Level 2 protection systems.In 2024,all registered Level 3 and Level 2 systems successfully passed their respective annual security audits and obtained certification from regulatory evaluation bodies.Following the Ministry of Industry and Information Technologys(MIIT)requirements,we engaged a thir

173、d-party firm to assess the security risks associated with our registered critical industrial and information data.The evaluation found no high-risk vulnerabilities,and the Company successfully passed the assessment.Additionally,in 2024,the Company was awarded the Label of Personal Information Protec

174、tion Impact Assessment(PIA)by the China Cybersecurity Industry Alliance(CCIA)Data Security Working Committee and the Data Security Community(DSC).The Company conducts annual activities to enhance information security management,including internal security system tests,attack and defense drills,and i

175、nternal information system security assessments,to comprehensively scan for security vulnerabilities and address any detected issues.We encouraged the information technology and security teams within our business units to conduct self-inspections and corrections in both front and back offices,with r

176、eview from the Internal Audit Department.Front office enhancements focused on rigorously verifying account information,labeling user accounts,implementing account network address attribution,thoroughly cleaning up harmful account information,desensitizing sensitive information,and updating privacy p

177、olicies1.In the back office,measures included de-identifying sensitive information storage,scanning for weak passwords,conducting APP privacy compliance tests,and performing multi-dimensional security self-reviews.We also hire professional third-party security companies for attack and defense drills

178、 and optimize our security strategies based on their reports.For key business systems associated with financial statements and related processes,the Company conducts annual self-assessments and external audits of relevant information systems.In 2024,the self-assessment identified four permission con

179、trol issues,which were of low risk and have been rectified.The external auditors did not find significant control deficiencies in the information systems.The Company engages in external compliance testing of user personal information protection for all apps at least once a year.In 2024,the Company i

180、nvited external organizations to assess the privacy compliance of our apps-Autohome,Auto Quotation,and .The assessment found compliance with regulations in terms of personal information collection,subjects of personal information,protection of childrens information,and privacy protection policies.In

181、 2024,the Company did not experience any incidents involving the security breach of users personal information.3031Compliance and Shared ResponsibilityAUTOHOMEEnvironmental,Social and Governance(ESG)ReportAutohome places the highest priority on safeguarding users rights,interests,and privacy securit

182、y,making every effort to implement stringent security measures.We implement the principle of data minimization across our applications in strict accordance with national laws,regulations,and standards.This approach enables us to provide customers with convenient services while ensuring a strong secu

183、rity framework for information protection.We have developed the Autohome User Agreement and the Autohome Privacy Policy,which clearly outline the types and specific details of users personal information collected at each stage of engagement,as well as how users personal information is collected,util

184、ized,shared,transferred,disclosed,stored,deleted,and transmitted.They underscore the importance of obtaining users informed consent,ensuring that personal data is utilized appropriately and securely.The Company has integrated privacy protection into its overall compliance and risk management framewo

185、rk.We engage third-party organizations at least once annually to conduct compliance testing and generate a report on our privacy policy.This allows us to promptly implement corrective measures for any identified issues to maintain policy rigor and effectiveness.Additionally,any modifications to our

186、privacy policy in our daily business operations shall undergo thorough reviews by responsible internal departments and external legal experts to ensure compliance while safeguarding user rights.User-centric data protection is at the core of our approach.We prioritize the rights of users as data subj

187、ects and provide clear guidance on how to access,modify,delete,cancel accounts,change or revoke authorization,and withdraw consent to the collection of personal information.In Autohome Privacy Policy,we publish effective methods and procedures for inquiring,correcting,revoking consent,and deleting a

188、nd canceling user information.Additionally,we emphasize that we do not impose unreasonable conditions on these requests,ensuring comprehensive protection of users rights over their personal data.Principle of Privacy ProtectionIn 2024,Autohomes personal information protection impact assessment in sce

189、narios involving information sharing with dealerships and used car merchants achieved a two-star rating.Autohome Management Initiatives for User Personal Information When accessing users personal information during actual business operations,our system repeatedly generates prompts requesting explici

190、t user authorization.The collection of personal information is tailored to individual user needs and scenarios,ensuring that only relevant information is collected.Internally,we carefully assess the types of information collected for all business and scenarios,with third-party security firms validat

191、ing these measures with the principle of data minimization.After obtaining users authorization,the Company collects and lawfully utilizes their personal information within the framework of the privacy policy while protecting users personal information during service provision.Personal data is encryp

192、ted or stored anonymously,with strict access control mechanisms on data access rights and the Multi-Factor Authentication(MFA)technology to prevent data breaches and ensure the confidentiality,fairness,effectiveness,and recoverability of the data processing system and services.Users can directly rev

193、iew the details of the collected personal information in the app and request actions such as export,correction,or deletion from the Company.In managing the engagement of third parties for processing users personal information and the sharing of personal information with third parties during app serv

194、ices and operations,the Company has identified security and privacy risks across various scenarios.Users are informed of such instances through clear disclosures such as informing users,displaying third-party logos,and signing the Data Processing Agreement and the Data Sharing Agreement with third p

195、arties.These agreements clarify responsibilities in privacy protection for both parties and improve the management of third-party involvement.When users opt to close their accounts,the system will completely delete all their personal information.The Company is comprehensively enhancing the applicati

196、on of innovative technologies in encrypting user information and providing support for the upgrade of encryption technology.While ensuring the encryption of sensitive data,we have introduced database encryption middleware,integrating new encryption tools into the existing API framework.This improved

197、 encryption efficiency,stability,and reliability,while laying the foundation for future encryption algorithm upgrades.The encryption tools are equipped with advanced encryption algorithm upgrading functions,significantly enhancing the stability and durability of user information encryption.This ensu

198、res robust user privacy protection.Moreover,we leveraged the open-source engine OpenSCA for vulnerability detection.Through software composition analysis,dependency analysis,feature analysis,reference identification,and compliance analysis,we thoroughly examine software components for potential secu

199、rity vulnerabilities and open-source license risks.This approach ensures the secure integration of open-source components in applications.The Company places significant emphasis on information security and privacy protection training,offering at least two training sessions annually for all employees

200、,along with specialized training for key personnel.A hybrid learning approach is adopted,combining online and offline methods.Internally,the Company utilizes the The Home of Learning learning platform to provide security awareness courses covering cybersecurity awareness,legal and regulatory complia

201、nce,data compliance,and personal information protection.Furthermore,we actively participate in regulatory training sessions and invite external experts for specialized workshops.In 2024,Autohome conducted three internal training sessions on information security and privacy protection.Privacy Protect

202、ion Promotion and TrainingThe Company emphasizes daily compliance reinforcement,regularly distributing monthly information security awareness newsletters to all employees and implements risk alerts across critical domains such as security awareness,corporate security requirements,technical security

203、knowledge,and security compliance requirements.This initiative strengthens employee vigilance regarding information security and privacy protection.Autohome organizes training on information security and data privacy protectionThe Company has established a comprehensive mechanism for handling inquir

204、ies and complaints about personal information and has a complaint follow-up process.We offer users multiple channels,including a customer service hotline,online customer service through the APP,and dedicated email addresses.Upon receiving a complaint,immediate action is taken to process and resolve

205、the issue,with incentives across the process of complaint acceptance and handling.Furthermore,regular follow-ups are conducted to verify the effectiveness of corrective actions,safeguarding user rights and satisfaction.Complaints and HandlingThroughout the information processing lifecycle,Autohome s

206、trictly complies with all compliance requirements.Unless explicitly stipulated by laws and regulations,Autohome shall not share users information with any company,organization,or individual without the consent of users.Furthermore,we only provide users personal information to third parties offering

207、related services to fulfill specific services,thereby ensuring that information collection and sharing are limited to the necessary scope and purpose.Training on information security and data privacy protectionIn 2024,Autohome organized a series of training sessions focusing on data compliance regul

208、ations,technical perspectives on data security compliance,and case study analysis.The sessions included Practical Compliance in Lead Business,Data Compliance Requirements and Practices from a Technical Perspective,and Legal Training on Trade Secrets and Confidentiality.These training programs effect

209、ively enhanced employee awareness of privacy security and protection.In addition,the Company has participated in APP privacy protection workshops organized by the China Academy of Information and Communications Technology(CAICT)and the Beijing Communications Administration.Moreover,experts from CAIC

210、T,under the guidance of the Ministry of Industry and Information Technology(MIIT),were invited to host a Personal Information Protection Training for APP Development.The training was attended by the CTO,Deputy Party Committee Secretary,and over 70 key personnels from primary departments,significantl

211、y improving compliance awareness of the organization to safeguard user rights.The training was attended by the CTO,Deputy Party Committee Secretary,andkey personnels from primary departmentsover703233Compliance and Shared ResponsibilityAUTOHOMEEnvironmental,Social and Governance(ESG)ReportIntellectu

212、al PropertyAutohome strictly abides by intellectual property-related laws and regulations such as the Patent Law of the Peoples Republic of China,the Copyright Law of the Peoples Republic of China,the Trademark Law of the Peoples Republic of China,and the Computer Software Protection Regulations.To

213、strengthen our intellectual property protection framework,we have developed key policies such as the Autohome IP Management Measures,the Guidelines for Trademark Registration Application,and the Procedures for Software IP Application.These guidelines help ensure that patents,copyrights,trademarks,an

214、d other intellectual property assets are properly managed and protected.Our approach is proactive,focusing on managing intellectual property with care while respecting the rights of creators and safeguarding our own assets.To clearly communicate our stance,we have publicly shared our Statement on In

215、tellectual Property Rights,which details our responsibilities in protecting intellectual property achievements.We have also set up multiple channels to protect rights holders.These include avenues for reporting infringements,where violations can be addressed by removing or disabling related content

216、to minimize risk.Furthermore,we encourage content publishers to share feedback,helping us foster a healthy and transparent intellectual property ecosystem.Autohome actively manages intellectual property applications and strategic planning by monitoring and issuing real-time alerts on newly disclosed

217、 patents.We have standardized and automated our IP application process,categorizing workflows to improve efficiency while ensuring both the quality and quantity of applications.Our approach includes a structured,multi-level system for managing IP assets,allowing us to track and govern them effective

218、ly.This helps drive the implementation of our IP strategies across the Company.In 2024,Autohome launched a holistic,dynamic IPR early warning and management system,enabling online management and real-time monitoring of patents,software copyrights,and trademarks.This platform enables online oversight

219、 and real-time monitoring of patents,software copyrights,and trademarks.It also offers detailed reviews of our IP assets and monitors competitor activity,providing instant risk alerts.This system enhances our understanding of industry trends,optimizes our patent portfolio,and strengthens our market

220、competitiveness by promoting better patent use and management.For internal IP applications,employees can track the progress of their submissions through the system.Public information is accessible to all staff,promoting transparency.Additionally,suppliers can register their IP applications with our

221、Intellectual Property Administration,ensuring clear and open communication in the IP management process.We take a proactive approach to trademark monitoring and protection,maintaining close oversight throughout the trademark application process.This includes tracking potential infringements from com

222、petitors and monitoring similar trademarks during the preliminary approval stage.When infringement is identified,we act quickly to intercept it and compile monthly reports summarizing our monitoring results.Our protection network extends across all approved trademarks during their publication period

223、,with precise monitoring across all categories online.If similar trademarks are identified,we issue immediate warnings and raise objections to mitigate risks at the source.We also enhance trademark usage control through advanced,internet-wide monitoring tools to combat unauthorized use and similar l

224、ogo imitations.When infringements are confirmed,we conduct notarization and develop targeted strategies to protect our brand and interests.In 2024,the Company successfully resolved a major intellectual property lawsuit,ultimately reaching a settlement.Protecting the Rights and Interests of Content C

225、reatorsAutohome is dedicated to safeguarding the legitimate rights and interests of content creators.To ensure comprehensive protection,we have developed an advanced early warning system that monitors key areas,including original content across the Internet,internet court activities,competitive prod

226、uct patent analysis,and trademark monitoring.Using cutting-edge search technology and algorithms,this system provides 24/7,precise monitoring across multiple platforms.When infringement is detected,we act quickly.We initiate legal proceedings within the permitted scope to collect electronic evidence

227、.At the same time,we issue a takedown notice to the infringing party and forward the details to our legal team.They then issue a formal cease-and-desist letter and manage the entire rights protection process,ensuring timely and effective action.To enhance enforcement,we blacklist repeat infringers o

228、r platforms.For medium to large platforms involved in infringement,we assess the situation promptly and develop appropriate response strategies.In cases where illegal websites are found infringing,we act immediately by issuing takedown orders.Autohome prioritizes nurturing a culture of independent i

229、nnovation in intellectual property rights within the Company.We have established the Management Regulations on Reward for Inventions and set up the Special Reward for Product Technology to incentivize employees passion.In 2024,we held two specialized training sessions on intellectual property applic

230、ations to support and assist employees innovation efforts.As of December 31,2024,we had awarded the Invention Patent Acceptance Award to 118 inventions,granted the authorization award to 93 patents,and distributed over RMB 760,000 in rewards,benefiting a total of 459 individuals.By December 31,2024,

231、the Company had 318 patent proposals,128 newly accepted patent proposals,of which 127 were invention patents and 1 was appearance patent.In 2024,we obtained 99 new authorized certificates,of which 77 were invention patents and 22 were appearance patents,setting a new historical record.Regarding soft

232、ware copyright registration,we submitted 272 applications and obtained 272 granted certificates.In terms of trademarks,we submitted 74 applications and obtained 66 trademark registration certificates and renewal certificates.Innovation Achievementsthrough Internet-wide monitoring,we protected a tota

233、l of articles518new articles with3,210videos232We also sent out report emails to address potential infringements304images8,209,010,000report emails sent110In terms of the monitoring of newly released content,we protected WeChat official accounts with21In 2024We also sent out 304 report emails to add

234、ress potential infringements.3,210 110 over3435Compliance and Shared ResponsibilityAUTOHOMEEnvironmental,Social and Governance(ESG)ReportTable Number of Autohomes Suppliers by RegionSupplier ManagementAutohome maintains a strong focus on supply chain management practices,actively building a green an

235、d sustainable supply chain system.In 2024,the Company further refined policies such as the Autohome Supplier Management System and the Supplier Operations Manual,optimizing key aspects such as supplier management,assessment,evaluation,and communication.Leveraging an intelligent management system,we

236、ensure full lifecycle oversight of our suppliers,maintaining a supply chain that is both stable and efficient.Supplier Approval Supplier Risk and Performance AssessmentMonitoring and Improvement Management of SuppliersAdding and Changing SuppliersWe evaluate the necessity of site visits based on spe

237、cific circumstances and thoroughly assess the qualifications of suppliers requiring such visits,guided by the Autohome Supplier Evaluation Report on Site Visits.For physical product suppliers,our priority is to ensure adherence to green supply chain principles and product responsibility standards wi

238、thin their supply chains.Meanwhile,service suppliers are subjected to stringent criteria,especially regarding safety management and protecting employee rights and interests,ensuring full compliance with relevant standards and regulations.Guided by four core principles:systematic,concise and science-

239、based,stable and comparable,and flexible and operable,we employ a multi-indicator comprehensive approach to supplier performance evaluations.The evaluations are conducted online,with assessments conducted based on collectively procured items and on contractual agreements for other items.Our risk and

240、 performance evaluations cover all officially admitted suppliers,except for individual,offshore,and non-contractual payment suppliers,achieving a 100%assessment rate.Besides,all Autohome suppliers,except for individual and overseas ones,have been integrated into the Tianyancha credit system,effectiv

241、ely preventing and managing supplier risks.To ensure the quality of supplier services,we have implemented a mechanism to phase out underperforming suppliers for specific categories.For suppliers with lower overall scores,we conduct interviews and surveys to monitor and drive their corrective actions

242、,thereby improving their service levels.If a supplier is found to be in violation of laws or regulations,the supplier management system will take immediate action based on risk control monitoring data,either by directly addressing the issue or ordering the suppliers exit,ensuring compliance and high

243、-quality operation of the supply chain.Additionally,we have introduced detailed supplier deduction rules in our supplier disposal regulations to further refine violation management.In 2024,a total of 28 suppliers were included in the supplier blacklist.Communication with SuppliersWe underscore coope

244、ration and communication with suppliers,helping them enhance their capabilities.During the annual supplier review,we focus on promoting and emphasizing the contents and requirements regarding supplier blacklisting and anti-corruption measures.This information was further communicated through our sup

245、plier portal,ensuring all suppliers in our network were informed.In 2024,we organized communication and training sessions for all suppliers on four aspects,including updates to management systems,initiatives,and online system functionalities,achieving 100%coverage.We strictly follow internal standar

246、dized processes and enhance the management of supplier records.Autohomes launched supply chain risk control system ProcureShieldAutohome independently developed and continuously optimizes the ProcureShield risk management system,with three new risk control modules added in 2024.This system establish

247、es a comprehensive data repository for risk control,enabling full-process monitoring of business workflows and displaying risk control results on a visualized integrated platform.The system addresses potential compliance risks in key areas such as supplier management and procurement management by us

248、ing advanced judgment,early warning,and termination strategies to construct a proactive risk control system.It intercepts risks in advance,minimizing the chances of collusion and bid-rigging,and provides periodic reviews of hidden risks and rapid response actions.Through this system,we effectively r

249、egulate procurement execution by demand departments,promote transparent procurement,ensure rigorous and compliant procurement management,and intensify risk control,reinforcing our operational defenses.Since the system went live,we have successfully identified and intercepted 48 risk items.Suppliers

250、by Region/NumberTotal number of suppliersChinese MainlandHong Kong,Macao and Taiwan regions of ChinaOverseas13,19212,808283563637Compliance and Shared ResponsibilityAUTOHOMEEnvironmental,Social and Governance(ESG)ReportAutohomes supplier management platform outlining compliance requirementsSupplier

251、Business EthicsAutohome is committed to fostering a sustainable and ethical supply chain,working closely with suppliers to minimize risks and ensure stable,efficient operations.We actively promote transparency in procurement and strive for mutual benefits with our partners.To uphold integrity and su

252、stainability,we enforce clear management principles during procurement,setting strict standards for ethical conduct,social responsibility,and environmental protection.These measures regulate supplier conduct and foster a well-ordered,healthy supply chain ecosystem.To oversee these efforts,we have es

253、tablished the Procurement Management and Discipline Committee,led by the Vice President and supported by key departments in supply chain and compliance management.During procurement,we emphasize integrity through our supplier platform and align all partners with the Autohome Supplier Management Syst

254、em.Integrity requirements are communicated explicitly during contract signing,and suppliers are required to participate in commercial ethics training to fully understand and adhere to our ethical standards.We also conduct regular awareness activities to reinforce these principles.Through our supplie

255、r portal,we have achieved a 100%participation rate in business ethics training.Additionally,suppliers are provided with clear channels to report any corruption cases,with outlined scopes and reporting guidelines.All suppliers are required to sign the Letter of Integrity,Anti-Corruption,and Anti-Brib

256、ery Commitment,while procurement employees must sign the Letter of Employee Integrity and Self-Discipline Commitment before assuming their duties-both commitments have achieved a 100%signing rate.To further strengthen ethical practices,we maintain ongoing communication with suppliers.We regularly sh

257、are advocacy materials,such as A Letter to Suppliers from Autohome via our WeChat official account,Autohome Procurement Cooperation Platform.Supplier Information Security and Privacy ProtectionAt Autohome,we prioritize information security and privacy protection throughout our collaboration with sup

258、pliers.To ensure compliance,we have established clear guidelines such as the Supplier Data Compliance Obligation Audit Checklist and the Lead Generation Business Compliance Guidelines.These documents outline our strict requirements for suppliers and partners involved in handling sensitive data.Befor

259、e sharing any data,we obtain user consent and ensure transparency about who will receive the information and why.We enter into Data Processing Agreements with our suppliers and business partners and partners who handle data on our behalf.We clearly define the scope,purpose,and duration of data proce

260、ssing,along with the responsibilities of each party regarding data protection.Furthermore,where regulations allow,we conduct audits to assess suppliers data processing practices.This ensures their systems,capabilities,and security measures align with our standards,safeguarding information security a

261、cross the entire supply chain.Green ProcurementWe integrate green and sustainable development into our operations and procurement processes,prioritizing eco-friendly products.For employee holiday gifts,we adhere to green procurement principles,choosing environmentally friendly packaging to help mini

262、mize our ecological footprint.Autohomes supplier integrity and anti-corruption reporting channelAutohomes Publication of A Letter to Suppliers from AutohomeThe signing rate of the Letter of Integrity,Anti-Corruption,and Anti-Bribery Commitment for suppliers and the Letter of Employee Integrity and S

263、elf-Discipline Commitment for procurement employees is100%Highlights of Autohomes green procurement initiatives in 2024:The New Year gift boxes featured eco-friendly insulated pads crafted from cork oak bark.The material is non-toxic,odorless,and free from harmful substances,ensuring safe use.It is

264、also fully recyclable and naturally biodegradable,leaving no environmental impact after disposal.The outer packaging of the 2024 Mid-Autumn Festival gift boxes was made using eco-friendly pulp molding techniques with recycled paper and printed with environmentally safe inks.The production process wa

265、s optimized to reduce waste,and the final product is fully biodegradable.The 2024 Dragon Boat Festival backpacks were made from recycled plastic bottles,with a total of 115,000 bottles repurposed,reducing approximately 3.45 tons of carbon dioxide emissions.3839AUTOHOMEEnvironmental,Social and Govern

266、ance(ESG)ReportContent Excellence&Service InnovationContent Excellence&Service InnovationAutohome consistently upholds an innovative approach,striving to be a leading global platform for automotive content and online services.We uphold strict content quality standards,prioritize user experience,and

267、actively seek user feedback to ensure the delivery of high-quality,trustworthy content.Additionally,we are committed to ethical marketing practices,ensuring that all advertising content is truthful and reliable.Content ManagementResponsibility in AdvertisingUser ExperienceTechnology Innovation404344

268、50034041AUTOHOMEEnvironmental,Social and Governance(ESG)ReportContent Excellence&Service InnovationPrinciplesGovernanceAutohome implements a strict and transparent content control strategy.Through our platforms announcement section,Content Traffic Light,we use a red-green-light standard as the core

269、review guideline.We encourage the publication of green-light content,such as news about new energy vehicles and professional automotive articles.Conversely,we strictly prohibit red-light content,including violence,pornography,hate speech,terrorism,extremist propaganda,misinformation,cyber harassment

270、,self-harm,discrimination,and content harmful to minors.At the same time,this section serves as a guide,encouraging users to share legal,compliant,and positive content,while clearly outlining what is encouraged and what is prohibited.In adherence to national laws and regulations,Autohome takes socia

271、l responsibility seriously,ensuring the platforms safe and stable operation.By promoting healthy,diverse content,we aim to create a positive,engaging online automotive community for users,the platform,and society as a whole.Autohome has established a Safety Committee,focusing on safeguarding key are

272、as such as platform content,data,products,and algorithms.It oversees content governance and directly reports to the Board,ensuring effective and professional management of content security.Content Control InitiativesContent ManagementApproachesContent Moderation MechanismTo maintain a healthy platfo

273、rm ecosystem,Autohome enforces a moderation before posting mechanism for all published content.This includes preliminary machine moderation,manual reviews,and random quality inspections,supported by a complaint mechanism for users to report concerns.After content is approved and published,a dedicate

274、d team conducts 24/7 real-time monitoring.For content involving extreme behavior,misinformation,or other harmful material,we apply strict moderation standards to minimize violations.Autohomes Content Moderation Process We use AI technology to analyze images and text through keyword association and s

275、emantic recognition.When automated screening conditions are met,the system bypasses manual moderation,reducing the moderation teams workload.For live streaming,AI technology identifies inappropriate behavior and issues timely warnings.Machine preliminary moderation If content violates relevant laws

276、or regulations,we notify the user of our decision and provide an appeal option.Upon receiving an appeal,a professional team conducts a thorough review.If the appeal is valid,we promptly restore the content to protect the users legitimate rights.Complaint mechanism Our manual moderation team is caref

277、ully selected and professionally trained to review content across multiple dimensions,including language,logic,information sources,and value orientation.This ensures all content is accurate and meets platform standards.Manual moderation The quality inspection team regularly or randomly samples appro

278、ved content for re-evaluation.This helps ensure consistent moderation standards and identifies any deviations.If issues are found,we trace the moderation process and make necessary corrections.Quality inspection spot checksProtection of MinorsAutohome places a strong emphasis on protecting minors.We

279、 enforce strict review policies for all content involving minors,including images,GIFs,and memes that could be inappropriate or borderline.Such content is promptly rejected in accordance with regulatory guidelines.Content CleanupIn response to industry developments,Autohome undertook a comprehensive

280、 review to standardize historical content and ensure compliance.This large-scale cleanup involved reviewing approximately 4 billion pieces of data over four months.Through rigorous screening,we identified and addressed about 8.42 million instances of non-compliant content,accounting for 0.08%of the

281、total.During this process,we optimized our moderation strategies based on content types,such as images,text,video,audio,and registration information.Each category underwent focused moderation,which streamlined resources,reduced the need for frequent rule adjustments,and significantly enhanced effici

282、ency.Handling of Violating AccountsIn 2024,we deleted over 9,700 accounts due to violations related to usernames,avatars,behaviors,and published content.Prevention of Telecom FraudTo combat telecom fraud,we implemented a targeted strategy focused on specific indicators,such as misleading activity in

283、structions,exaggerated winning probabilities,inducements to top-ups,and clickable website links.Relevant keywords were integrated into our machine recognition system for stricter screening of content involving websites,inducements to click,prize claims,and cash-related topics.As a result,26 related

284、accounts were banned.4243AUTOHOMEEnvironmental,Social and Governance(ESG)ReportContent Excellence&Service InnovationOverview of Moderation Team TrainingNumber of content moderation itemspieces4,132,170,000Number of non-compliant content itemspieces100,210,000Rate of non-compliant content items%2.43

285、Number of harmful information items cleared through manual moderationpieces13,490,000Number of harmful information items cleaned up through machine and big datapieces86,710,000Rate of non-compliant content items being handled%100.00 Number of information items on cyber violencepieces 406,295.00 Numb

286、er of information items on tobacco productspieces 176.00 Number of pornographic information itemspieces 422,375.00 Number of information items on alcohol productspieces 763.00 Number of information items on weaponspieces 6,044.00 Number of information items on gamblingpieces 98,541.00 Number of info

287、rmation items on discriminationpieces 7,238.00 Number of information items on privacy violations,information leaks,and human flesh searchespieces 105.00 TrainingIn 2024,Autohome held three targeted training sessions for its content moderation team,content quality labeling team,and operations and con

288、tent production staff.These sessions covered themes such as the Two Sessions and the 75th Anniversary of the Founding of the Peoples Republic of China,and other major national political events,with an average of 25 participants per session.To strengthen content production risk manage,ment,the modera

289、tion team also conducted 430 additional training sessions,totaling 370 hours of training.KPI Table for Content Control in 2024Daily Quality Inspection Error Analysis TrainingTo reduce errors from misinterpretation,we conduct daily training sessions focused on analyzing quality check errors.These ses

290、sions offer one-on-one guidance,providing in-depth explanations and root cause analysis.Quality Issue Summary TrainingMonthly sessions are held to summarize key quality challenges and corresponding solutions.This helps employees stay informed and better manage quality issues,ensuring consistent prod

291、uct and service standards.A total of 12 sessions were conducted.Synchronized Compliance Update TrainingWhenever compliance policies change,we promptly organize synchronized training sessions,both online and on-site,to ensure an accurate and thorough understanding of new regulations.Responsibility in

292、 AdvertisingWith a strong sense of social responsibility,Autohome is committed to ensuring the compliance and sustainable development of its advertising business.We strictly adhere to relevant laws and regulations,including the Advertising Law of the Peoples Republic of China,the Detailed Implementi

293、ng Rules for the Regulation on Advertising,and the Interim Measures for the Administration of Internet Advertising.Autohome has meticulously refined its Regulation on Internal Advertisement Review,establishing detailed review criteria and operational procedures.This ensures that every advertisement

294、displayed on the platform is authentic,lawful,and compliant.We have set clear and stringent entry criteria for advertising content,with explicit guidelines regarding the types of products and behaviors permitted.Oversight is provided by the board of directors and management,who guide the strategic d

295、irection of the advertising business.Certain types of advertisements are strictly prohibited,including those promoting:Tobacco products,alcoholic beverages,weapons,and gambling;Content involving violence,graphic imagery,discriminatory messages,misleading information,culturally sensitive issues,or ma

296、terial harmful to childrens welfare;and,Content that threatens health and safety and includes detrimental elements,such as illegal hunting,wildlife trade,and online fraud schemes.To enhance user transparency,all promotional materials must be clearly labeled as Advertisement.The Company has implement

297、ed a rigorous and systematic full-process advertising review mechanism,with the Advertisement Law of the Peoples Republic of China serving as its core framework.The review process consists of three key stages:machine preliminary moderation,manual moderation,and quality inspection spot checks.All adv

298、ertisements first undergo an automated screening process to identify potential issues.Preliminarily screened content is then reviewed by the manual moderation team for a more detailed evaluation.The quality inspection team conducts random spot checks.During the review process,special attention is gi

299、ven to extre,me expressions commonly found in advertising copy,such as mos,No.1,and internet-wide,as well as the dress code of individuals featured in adver,tisements.This thorough process helps eliminate improper marketing practices,reduce negative impacts on minors,and prevent false claims,exagger

300、ated promotions,and objectionable content like vulgarity or pornography.Autohome recognizes the importance of responsible advertising in maintaining a healthy platform ecosystem.To proactively mitigate potential violations,we focus on key risk areas,including regulated commodities,items requiring fi

301、ling,extreme expressions,overly revealing attire,and suggestive content,elements that may violate advertising laws.We conduct specialized training for sales department employees,offering in-depth analysis of real cases encountered during the ad review process.Following the training,the sales team co

302、mmunicates the Companys requirements to all dealers,helping to elevate the overall quality of advertising content on the platform.4445AUTOHOMEEnvironmental,Social and Governance(ESG)ReportContent Excellence&Service InnovationUser Experience Management SystemUser Service Experience EnhancementCaring

303、for the DisadvantagedListening to Users VoicesAutohome has established a user-centered and service-oriented user service management system to ensure timely and effective services and support for our users.The Company has set up the User Experience Committee,collaborating across departments to contin

304、uously optimize user experience.We have formulated the Customer Service Center Service Manual,which explicitly outlines standardized service specifications aimed at delivering consistent and high-quality services to users.In addition,we have formulated regulations such as the Regulation on the Ratio

305、 of Customer Service Center Quality Inspections,the Customer Service Center Quality Inspection Standards,and the Customer Service Center Quality Inspection Process to ensure that we provide users with superior services and experience through regular quality spot checks on frontline customer service.

306、In 2024,we launched a User Experience Initiative to systematically analyze user feedback,identify key issues,and implement bi-weekly review cycles for continuous product and service improvements and reduce customer complaints.Through a number of measures such as optimizing the regulatory mechanism,i

307、mproving the rights reminder information,and systematically solving the full-link card points,we have significantly improved the service efficiency and user satisfaction,and finally achieved an average customer complaint rate of 36%.Specific improvements included,a 15%reduction in complaints related

308、 to lead generation harassment,a 73%decrease in complaints regarding Autohomes car purchase subsidy program,a 36%drop in complaints about car wash services and a 20%reduction in refueling service complaints.Autohome is committed to supporting vulnerable groups by integrating inclusive design princip

309、les into its user interaction experience.We prioritize simplicity,intuitive navigation,and high-contrast visuals to ensure our platform is accessible to all users,regardless of age or physical condition.To better serve elderly users and those with visual impairments,we have introduced features like

310、large font size options and an eye protection mode within our app.Users can easily customize their reading experience by adjusting the font settings,making it more comfortable to engage with our content.Autohome prioritizes user feedback,striving to deliver higher-quality,user-centric automotive inf

311、ormation and services.Through rigorous user research and in-depth interviews,we extensively gather insights to refine our products and services.User ExperienceUser Experience Committee StructureDirector of User Experience CommitteeMembers of User Experience CommitteeExecutive SecretaryNew Car GroupI

312、nformation GroupUsed Car GroupUser Operation GroupResource Management DepartmentExperience GroupC-end Product R&D GroupProcess Development Formulated an after-sales logistics operation manual and standardized processing procedures to improve efficiency in after-sales logistics.Established standardiz

313、ed message templates for specific business lines,replacing callback phone calls with automated system messages to enhance operational efficiency.Completed the information feedback process for used car dealership partnerships to enhance information exchange and cooperation effectiveness with the merc

314、hants.Process for User Service Experience EnhancementCopy Optimization Provided SMS copywriting optimization suggestions for the Smart Effect Storeand Super Subsidycampaigns to improve the effectiveness of marketing information.Optimized user notification messages for forum bans(C-end),creating a sm

315、oother experience when users encounter account restrictions.Evaluation System Developed and refined a supplier service evaluation system,assessing suppliers based on two key criteria-fulfillment services(out-of-stock rate,product damage rate,and delivery service)and after-sales handling(processing e

316、fficiency,communication&coordination,and service quality).This aims to improve overall supplier service quality.Refined Management Implemented a detailed,three-tier tagging system for categorizing user issues to ensure faster and more accurate resolutions across various business scenarios.Collected

317、user feedback and actively promoted optimizations through a structured demand analysis targeted response two-way communication weekly tracking workflow,increasing the accuracy and adoption rate of user-requested improvements.As a result,the user demand adoption rate increased to 38.5%in 2024.User Re

318、searchAutohome conducts extensive user research to better understand the needs of the automotive community.Our focus areas include consumer interests,purchasing preferences,brand and model inclinations,payment capacity,and user demographics.To ensure efficient and comprehensive data collection,we pr

319、imarily adopt online research methods.Leveraging Autohomes expertise in automotive information and services,we accurately identify and engage with core user groups.Additionally,we expand our research scope through social media platforms like WeChat and Weibo,using their large user base and diverse c

320、ommunication features to distribute surveys.This multi-platform approach helps us gather broader and more diverse insights,integrating user feedback to provide a deeper understanding of evolving demands.This data-driven approach lays a solid foundation for service upgrades,ensuring our automotive se

321、rvices better align with user needs,and continuously enhancing the breadth and depth of the user experience.Since May 2024,our customer service team has been actively compiling user inquiries related to the product database and assigning them to relevant teams for resolution.As of December 6,we have

322、 identified 95 user requests and successfully solved 328 inquiries.4647AUTOHOMEEnvironmental,Social and Governance(ESG)ReportContent Excellence&Service InnovationUser Research FlowchartInterviews with UsersIn 2024,Autohome conducted in-depth user interviews to gain deeper insights into product usage

323、,user experiences,and consumer preferences.Participants were recruited through third-party suppliers,SMS surveys,and automated calls.Interviews were conducted via online Tencent meetings and offline focus groups,with each session focusing on a specific theme and targeting eight key user groups,inclu

324、ding new Autohome users and female users.Over the year,we conducted 31 interviews with 579 participants,gathering 341 valuable pieces of feedback,164 of which were adopted.Based on user feedback,Autohome made targeted improvements.For example,in response to concerns about outdated or hard-to-find ne

325、w car content,we launched the New Car Calendar feature,which ensures that subscribed users receive timely updates on the latest vehicle models.Since its launch,the feature has attracted 685,000 subscribers,with an active engagement rate of 40.33%after accessing the content.Measures in Responding to

326、Customer ComplaintsDefine research objectives Identify the goals of the research,including target audience,sample size,and research timeline.Target users Based on the research objectives,set user selection criteria,such as region,age,income,car ownership,and purchase plans.Develop a research plan Al

327、ign available resources with the target audience to create a reasonable research plan.Identify distribution channels Select the appropriate research channels based on user attributes,sample size,and research content.Sample collection and processing After collecting responses,assess their credibility

328、 and filter out invalid responses.Design questionnaire Use expert discussions,staff interviews,and internal research to gather essential information for questionnaire design,ensuring alignment with stakeholder data needs.Conduct questionnaire analysis Quantitative analysis:descriptive analysis,regre

329、ssion analysis,correlation analysis,cluster analysis,persona analysis,etc.Visualization:bar charts,line graphs,pie charts,etc.Generate analysis reportCompile the results into detailed reports that support business decisions or offer industry insights.Key reports generated in 2024 include:2024 Custom

330、ized Modification Consumption Insight Report based on modified user research;2024 New Energy Users Needs and Product Insight Report based on user safety research;Navigating the Future of Smart Electric Vehicles:2024 Insights into Chinese Users based on smart electric vehicle user research;2024 China

331、 Automotive Trend Observation Report based on user interaction design research.Customer ComplaintAutohome places great importance on handling customer complaints efficiently.We have established a comprehensive set of guidelines,including the Major/Emergency Reporting Mechanism,the Complaint Handling

332、 Process for Each Business Segment,the Complaint Handling Process for Typical Problems,and the Detailed Complaint Handling Protocols for Business of Various Channels.These policies ensure that every step of the complaint-handling process is well-defined,allowing us to provide timely and satisfactory

333、 resolutions for every customer inquiry.CaseIssueSolutionOptimization of Membership Car Wash Redemption Code PromptThe prompt timing for using the membership car wash annual card did not align with the actual availability.The user requested the redemption of the car wash coupon and a refund for their offline payment.The customer service team communicated the issue to the business team and informed