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1、April 2025KPMG.Make the Difference.Moving forward with resilience to embrace unlimited opportunities2025 Hainan Travel RetailWhitepaper 2025 毕马威企业咨询(中国)有限公司 中国有限责任公司，是与毕马威国际有限公司(英国私营担保有限公司)相关联的独立成员所全球组织中的成员。版权所有，不得转载。在中国印刷。1ForewordHainan is the only off-shore duty-free shopping destination in China

2、,and its travel retail market is steadily gaining momentum.Despite fluctuations in 2024,the first quarter and the fourth quarter recorded 44.6%and 24.9%quarter on quarter growth respectively,reflecting a thriving market.According to the latest policy,the annual duty-free shopping quota for offshore

3、tourists in the Hainan Free Trade Port is CNY 100,000,one of the highest globally.This and the high-quality line-up of duty-free stores on the island has attracted a large number of domestic and foreign tourists and contributed to the development of Hainans thriving travel retail sector.But times ar

4、e changing and Hainan is having to evolve accordingly.Hainan has launched new tourism models such as“self-driving tours+camping”and“low altitude tourism”.It has also continued to pursue policy innovation and business integration in order to further diversify business types and service models across

5、the travel retail sector,consolidating its market leadership.However,global economic uncertainty has resulted in greater volatility across the travel retail sector,globally and in China.In particular,against the backdrop of inflationary pressure and the related erosion of spending power,the models t

6、hat Hainan has traditionally used to promote tourist spending are facing stiff challenges.Consumers increasing focus on value for money is driving the travel retail industry to constantly innovate service models and improve the quality of its offer.At the same time,the rise of emerging markets,such