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1、About this ReportLetter from Our ChairmanStatement from Our Board of DirectorsAbout AutohomeAnnual KPI TableHonors and Awards in 2023040608101214ContentsAppendixESG Performance TableIndex of HKEX ESG Reporting GuideReader Feedback909497Robust Governance for Sustainable DevelopmentCompliance Operatio

2、ns for Fulfilling ResponsibilityLeading with Innovation and Serving Users010203Corporate GovernanceRisk GovernanceESG GovernanceBusiness EthicsInformation Security and Privacy ProtectionIntellectual Property RightsSupplier ManagementContent GovernanceResponsibility in AdvertisingUser ExperienceTechn

3、ological Innovation1819222630363842464752Cohesion and Talent DevelopmentGive Back to Society with Passion0506Equal Employment OpportunitiesEmployee DevelopmentCaring for EmployeesOccupational Health and SafetyEmpowering Industry DevelopmentPublic Welfare and Charity687074788288Clean and Low-carbon D

4、evelopment for a Green Future04Responding to Climate Change(TCFD)Green Operations5862About this ReportIntroduction of the ReportThis is the second environmental,social and governance report issued by Autohome Inc.,designed to objectively disclose its environmental,social and governance(hereinafter r

5、eferred to as ESG)performance in 2023.For ease of presentation,Autohome,the Company,we,us or our are used to refer to Autohome Inc.in the report.Reporting BoundaryTime frame:This report covers the period from January 1,2023,to December 31,2023,which is consistent with the 2023 Annual Report,with som

6、e content involving information before and after the period.Disclosure boundary:The disclosure boundary of this report covers the headquarters of Autohome together with its regional subsidiaries and business centers,which is consistent with the 2023 Annual Report.Description of InformationThe financ

7、ial information in the report is sourced from Autohomes audited financial statements for the year 2023,while other information is derived from relevant internal statistical reports and documents.All monetary figures are denoted in RMB,unless otherwise stated.Reporting PrinciplesThis report has been

8、prepared in accordance with the Environmental,Social and Governance Reporting Guide(the“HKEX ESG Guide”)as set out in Appendix 27 of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited(the“HKEX”)(the“Listing Rules”)issued by Hong Kong Exchanges and Clearing Limit

9、ed.,following the principles of materiality,quantification,balance and consistency in reporting,seeks to transparently,fairly and adequately reflect the current status of the Companys management and performance results in ESG for the year,so as to help readers have a more comprehensive understanding

10、 of the Companys ESG performance.“Materiality”:Significant stakeholders and ESG topics they concern are identified in the preparation of this Report.These issues are disclosed in this Report according to their materiality.“Quantitative”:Key environmental and social performance indicators a represent

11、ed in this Report in a quantitative manner.The measurement criteria,methodology,assumptions and/or calculation tools for these indicators in this Report,as well as the source of the conversion factor,are described in the appropriate chapters.“Balance”:This report provides an unbiased picture of the

12、issuers performance,to avoid selections,omissions,or presentation formats that may inappropriately influence a decision or judgment by the report reader.“Consistency”:Unless otherwise stated,the information disclosed in this report follows the same statistical methodology as in previous years.Langua

13、geThis Report is released in simplified Chinese,traditional Chinese and English.Should there be any inconsistency between the Chinese and English versions,the Chinese version shall prevail.Access to the ReportThis report is published electronically for readers reference and is accessible on the Comp

14、anys investor relations website(http:/)as well as the Stock Exchange of Hong Kong website(www.hkexnews.hk).To reduce environmental impact,the Company encourages and advises readers to utilize the electronic version.For any suggestions or feedback regarding Autohomes ESG management,please reach out t

15、o us via email at .AUTOHOMEEnvironmental,Social and Governance(ESG)Report202345Statement from Our Board of DirectorsAbout AutohomeLetter from Our ChairmanAnnual KPI TableHonors and Awards in 2023AppendixAbout this ReportLetter from Our Chairman“The journey ahead may be long and arduous,but with sust

16、ained actions,we will eventually reach our destination and embrace a brighter future Chairman of AutohomeMr.Quan LongDistinguished shareholders,partners and friends from all walks of life:On behalf of Autohome,I would like to present our Environmental,Social,and Governance(ESG)Report for the year 20

17、23.As we reflect on the past year,a period marked by renewed efforts towards our goals,we find ourselves navigating a new equilibrium between sustainable development and economic recovery.Against the backdrop of Chinas ambitious“dual carbon”goal to peak carbon emissions by 2030 and achieve carbon ne

18、utrality by 2060,the industrys green transition and the pursuit of high-quality development present both global opportunities and challenges.As a frontrunner in the automotive Internet sector,Autohome remains unwavering in our commitment to sustainable development.We are dedicated to fostering the g

19、reen transition across the entire industry value chain and enhancing our ESG management practices,striving to contribute significantly to the industrys sustainable development.In 2023,Autohome remains committed to fortifying the bedrock of our ESG management.We are steadfast in our commitment to ful

20、filling our environmental,social,and governance responsibilities,striving to achieve significant milestones on key ESG issues while upholding the core tenet of sustainable development.Our aim is to propel the industry towards green,intelligent,and collaborative development,thereby creating enhanced

21、value for our employees,shareholders,customers,and society as a whole.In terms of environmental responsibilities,Autohome upholds the concept of green development.We actively align ourselves with Chinas“dual carbon”goal,setting ambitious operational targets for carbon neutrality that are tailored to

22、 our unique development trajectory.We meticulously refine our objectives and implement management measures focused on energy conservation and emission reduction,fostering collaboration throughout the value chain to collectively address climate change.In terms of social responsibility,Autohome uphold

23、s the philosophy of attracting talent from diverse backgrounds,guided by a people-centric approach.We continually refine our science-based talent recruitment,promotion,development,and incentive systems,ensuring comprehensive support for employees career growth and workplace satisfaction.Our goal is

24、to maximize employee happiness and foster a strong sense of belonging.Drawing upon our practical strengths,we actively participate in industry-university research collaborations,facilitate exchanges within the industry,and spearhead initiatives for standard formulation.Furthermore,we fulfill our obl

25、igations as a corporate social citizen through educational philanthropic endeavors and charitable contributions,striving to generate mutually beneficial outcomes for society as a whole.In terms of corporate governance,Autohome remains steadfast in adhering to corporate governance in accordance with

26、laws,and operational compliance.Integrity and responsibility are at the core of our principles,guiding our focus on delivering high-quality content,ensuring stable and trustworthy information security,and refining our value chain management.These endeavors effectively safeguard the Companys robust o

27、perations and sustainable growth,enabling us to continually enhance the user experience.As a Chinese saying goes,“The journey ahead may be long and arduous,but with sustained actions,we will eventually reach our destination and embrace a brighter future”.We extend our heartfelt gratitude to all shar

28、eholders,partners,and friends across various sectors for their unwavering attention and support for Autohome.Upholding a rigorous,prudent,and rational approach,we remain resolute in our commitment to promoting environmentally friendly car purchases among consumers.Through ongoing development and inn

29、ovation,we pledge robust support for the low-carbon transition of the value chain,thereby driving the green,healthy,stable,and positive evolution of Chinas automobile industry.AUTOHOMEEnvironmental,Social and Governance(ESG)Report202367About this ReportStatement from Our Board of DirectorsAbout Auto

30、homeAnnual KPI TableHonors and Awards in 2023AppendixLetter from Our ChairmanStatement from Our Board of DirectorsAutohomes Board of Directors(hereinafter referred to as“the Board”)assures that there are no false records,misleading statements,or material omissions in this report.The Board hereby mak

31、es the following statement regarding its oversight and management efforts in ESG matters.Autohome places significant emphasis on environmental,social,and governance(ESG)issues.The Board,serving as the highest decision-making body for ESG management,assumes full responsibility for overseeing ESG init

32、iatives,formulating objectives and strategies,and ensuring the continuity of sustainability efforts.The management is tasked with executing ESG-related decisions.The ESG Working Group,comprising representatives from various departments,promotes interdepartmental collaboration and implements associat

33、ed mechanisms to facilitate seamless operations.Governance StructureAutohome strictly complies with ESG-related laws and regulations governing corporate operations while engaging in extensive and in-depth communication with various stakeholders through diverse channels.During the reporting period,we

34、 assessed and prioritized the materiality of ESG topics relevant to key stakeholders,considering our business characteristics and the industry development environment,adopting domestic and international peer benchmarking studies,and engaging in internal and external stakeholder communications.We ide

35、ntified and managed relevant risks,reviewed progress toward ESG-related objectives,actively embraced constructive opinions and suggestions,and consistently addressed key issues.In this report,we also highlight our management practices and performance concerning key ESG topics.Management Policy and S

36、trategyIn 2023,the Board conducted deliberations on improving the ESG governance structure,identifying key ESG topics,setting ESG objectives,and managing ESG risks.These deliberations bolstered the Companys ESG management and chartered the course for priority ESG efforts.During the reporting period,

37、the Company revised its ESG objectives to more effectively scrutinize and manage its environmental impacts.The Board and ESG Working Group conducted regular reviews and evaluations on the progress towards the ESG objectives.This report,approved by the Board at its meeting on March,27th,2024,aims to

38、provide an objective overview of the Companys ESG endeavors in 2023,disclosing both progress made and the effectiveness of our efforts.ObjectivesIn 2023,the Board reviewed the following key efforts and progress:Autohome consistently upholds the principles of corporate governance in accordance with t

39、he law,operational compliance,honesty,and integrity.We continuously optimize our compliance,information security,privacy protection,intellectual property management system,and supplier management system,to effectively ensure sound operations and healthy development.Compliance managementEmbracing the

40、 philosophy of delivering healthy and high-quality content,Autohome actively enhances content governance and advertisement auditing.We continuously refine our user experience and promote innovation in areas such as application system research and development,and digital operations and management.The

41、se efforts aim to provide users with a more valuable experience.Innovation-driven developmentWith a commitment to green development,Autohome actively aligns with the“dual carbon”goal.We establish energy-saving and emission reduction-related environmental objectives and management measures tailored t

42、o our development context,and collaborate with stakeholders across the value chain to collectively address climate change.Energy saving,emissions reduction,and climate change responseAt Autohome,our people are our priority.We continuously improve our science-based talent recruitment,promotion,and de

43、velopment system to support the career growth and workplace experience of our employees.We aim to enhance their happiness and sense of belonging.Employee well-beingDrawing on our strengths,Autohome engages in public welfare and charitable activities,actively contributing to industry empowerment.We s

44、trive to create win-win results with other social forces.Social co-buildingAUTOHOMEEnvironmental,Social and Governance(ESG)Report202389About this ReportAbout AutohomeLetter from Our ChairmanAnnual KPI TableHonors and Awards in 2023AppendixStatement from Our Board of DirectorsAbout AutohomeAutohome i

45、s the worlds leading automobile content community and online destination for automobile consumers.Since our establishment in 2005,we have been dedicated to providing auto consumers with comprehensive,accurate,and efficient one-stop services spanning areas such as car selection,purchase,use,and repla

46、cement.Our commitment lies in empowering users and customers through our products,services,data technology,ecological rules,and resources.We have also developed a platform that covers“auto contents”,“auto transactions”,“auto financing”and“auto lifestyle”,transforming into an intelligent automobile e

47、cosystem driven by data and technology.This platform offers one-stop services for both C-end users and B-end customers.On December 11,2013,Autohome was officially listed on the New York Stock Exchange under the stock code“ATHM”.On March 15,2021,Autohome was listed on the Stock Exchange of Hong Kong

48、under the stock code“2518”.AUTOHOME1011Statement from Our Board of DirectorsAbout AutohomeLetter from Our ChairmanAnnual KPI TableHonors and Awards in 2023Appendix2023About this ReportEnvironmental,Social and Governance(ESG)ReportAnnual KPI TableGovernance ResponsibilityTalent DevelopmentEnvironment

49、al ProtectionProducts and ServicesSocial Contribution100%of our employees received vocational skills training100%of our new employees received training25.57%of our employees engaged in the Companys equity incentive program100%of our lights were energy-saving LEDs Greenhouse gas emissions totaled 1,6

50、99.99tonnes of CO2 equivalent1607.368 million of content was audited throughout the yearRMB2.081millioninvested in public welfare and charity864hoursof public welfare volunteering devoted by our employees100%of complaints were responded89.671 million non-compliant content items processed 100%of supp

51、liers signed the Letter of Commitment on Integrity(Anti-Corruption and Anti-Bribery)We empowered the zero-carbon transition of the automotive industry,guiding our partners across the automotive ecosystem to embrace the green and low-carbon development concept in all aspectsWe actively advocated gree

52、n travel initiatives and facilitated the trading of both new energy and used vehiclesOver10compliance training sessions throughout the year were organized100%of employees received integrity training386patent proposalsNodata leakage incident273trademark applications258software copyright submissionsTh

53、e Autohome Research Institute continued to explore industry trends and data,and empower the upstream and downstream segments of the industry chainWe empowered our dealers in their digital,intelligent and ecological developmentAUTOHOMEEnvironmental,Social and Governance(ESG)Report20231213About this R

54、eportStatement from Our Board of DirectorsAbout AutohomeLetter from Our ChairmanHonors and Awards in 2023AppendixAnnual KPI TableAnnual KPI TableHonors and Awards in 2023March 2023FUTU Annual Review -2022 ESG Outstanding Governance CompanyFUTUJune 20232022 Social Responsibility AwardChina National R

55、adioDecember 20232023 Annual ESG Innovation EDGE AwardsTMTPostDecember 2023Best Listed Company at ESG PracticesHong Kong International ESG AllianceDecember 2023Best Listed Company at ESG AdvancementHong Kong International ESG AllianceDecember 2023Award 2023 for Social Responsibility ExcellenceInvest

56、ment TimesAUTOHOMEEnvironmental,Social and Governance(ESG)Report20231415About this ReportStatement from Our Board of DirectorsAbout AutohomeLetter from Our ChairmanAnnual KPI TableHonors and Awards in 2023AppendixHonors and Awards in 2023Robust Governance for Sustainable DevelopmentAutohome actively

57、 promotes the concept of sustainable devel-opment,practices top-notch corporate governance,and proac-tively guards against operational risks to achieve high-quality sustainable operations and development.Cohesion and Talent DevelopmentGive Back to Society with PassionLeading with Innovation and Serv

58、ing UsersCompliance Operations for Fulfilling ResponsibilityClean and Low-carbon Development for a Green FutureRobust Governance for Sustainable Development1617AUTOHOMEEnvironmental,Social and Governance(ESG)Report2023Risk GovernanceRisk Management SystemAutohome has established a sound risk managem

59、ent system,enhancing its capabilities in risk control and identification.The risk management practices of each business unit contribute to the Companys comprehensive risk management framework.This framework includes management policies such as the Regulations on Risk Control of Marketing Activity Ac

60、cess,the Regulations on Management of Operational Activities,and the Internal Audit Policy.These policies cover key areas including main business operations,finance,legal affairs,internal audit,and content security,providing systematic safeguards for our risk management efforts.The Company has imple

61、mented the“Three Lines of Defense”risk management model,which takes a comprehensive approach by involving business units in actively identifying risks and fostering cross-departmental collaboration for risk identification.Within specific business operations,each department,including those overseeing

62、 legal affairs,risk control,and business operations,plays a vital role in reviewing business compliance,identifying anomalies,and formulating targeted response plans.Risk Identification and ResponseThe Board,as the highest responsible body for network security,information security and privacy protec

63、tion,supervises and manages the monitoring,operation,and handling of network security,information security and privacy protection within the company.The Company has established a Security Committee as a specialized executive body.This committee is led by the Vice President of Content Security as the

64、 Committee Director,with the CTO(Chief Technology Officer)and the Vice President overseeing enterprise and consumer user business serving as Deputy Directors.Additionally,the Executive Secretary and members in charge of specific business units are managers at the middle level or above.The committee

65、is tasked with monitoring regulatory trends and identifying emerging risks,including specific risks such as those associated with the cybercrime industry chain.In the process of risk identification,we actively embrace new technologies such as algorithms and artificial intelligence.The main risks cur

66、rently facing us are market environment risks inherent in ongoing operations,and long-term risks such as those related to anti-commercial bribery and public opinion.Furthermore,we closely monitor emerging risks arising from technological development,Internet evolution,and other factors,addressing th

67、em with prudence and diligence.Corporate GovernanceAutohome strictly complies with the Company Law of the Peoples Republic of China and other relevant laws and regulations,as well as the regulatory rules in the capital market,including those issued by the New York Stock Exchange and the Stock Exchan

68、ge of Hong Kong.We have established a highly efficient and robust corporate governance structure.The Company has formed three professional committees under the Board,the highest decision-making body:the Audit Committee,the Compensation Committee,and the Nomination and Corporate Governance Committee.

69、Each committee diligently carries out its duties in accordance with its clearly defined terms of reference.In 2023,the Company conducted a performance evaluation through questionnaires to assist the Board in continually enhancing its overall efficiency.Effectiveness of the BoardThe Company strictly

70、complies with the requirements of the New York Stock Exchange regarding the independence of directors,and standardizes and reinforces the Boards operational mechanism.At the same time,we prioritize diversity in the selection or appointment of directors,considering factors such as gender,ethnicity,ag

71、e,and professional expertise.This approach ensures that the Boards decision-making processes are grounded in scientific rigor and professionalism,thereby safeguarding the rights and interests of our investors.In 2023,the Company revised the Board Charter,instituting a mandate that directors elected

72、by the Board must undergo re-election at each annual general meeting of shareholders beginning in 2024.During the reporting period,three directors retired,and the Board elected three successors to fill these positions.As of the end of the reporting period,the Board of Autohome consisted of seven dir

73、ectors,comprising one executive director,three non-executive directors,and three independent non-executive directors,with one female director.These directors bring diverse expertise from sectors including the automobile industry,the Internet sector,and risk management.Board Independence and Diversit

74、yAutohome places a strong emphasis on compliance with tax laws and regulations and fulfillment of its social responsibilities in its operations.We maintain a steadfast commitment to the principles of honesty,fairness,and transparency,ensuring strict adherence to tax laws and regulations at all times

75、.Tax Policy Ensuring compliance with tax laws and regulations in all countries and regions of operation Opposing the abuse of tax rules and committing to refrain from transferring generated value to low-tax jurisdictions Emphasizing the commercial substance of the Company and the reasonableness of i

76、ts tax structure,while pledging not to employ tax structures lacking commercial substance Ensuring that the transfer price is determined in accordance with the rule of fair trade and that the interests of all parties are in line with the principle of independent trading Opposing the use of secrecy j

77、urisdictions or so-called“tax havens”for tax avoidance purposes and undertaking not to engage in such practices Abiding by national tax laws and regulations,with the Board implementing strict approval and supervision procedures for the tax policies applicable to the Company.Autohomes Tax Policy Comm

78、itmentsAutohomes three lines of defense for risk managementFirst Line of DefenseFront Office Business Departments(OEM Department,Dealer Department,Used Car Department)Middle Office Operation Departments(User Operation Center,Business Resource Management Department,Financial Innovation Department,etc

79、.)Second Line of DefenseMiddle Office Risk Control DepartmentsBack Office Control Department Back Office Compliance Departments (Content Security Audit Team,Risk Control Team,Information Security Team,etc.)(Finance Department,Human Resources Department,Procurement Team,Brand Promotion Team,etc.)(Dep

80、artment of Legal Affairs,Internal Control and Compliance Team,etc.)Third Line of DefenseBack Office Risk Control Department(Audit and Inspection Team)Cohesion and Talent DevelopmentGive Back to Society with PassionLeading with Innovation and Serving UsersCompliance Operations for Fulfilling Responsi

81、bilityClean and Low-carbon Development for a Green FutureRobust Governance for Sustainable Development1819AUTOHOMEEnvironmental,Social and Governance(ESG)Report2023Internal Control AuditRisk Awareness CultivationIn 2023,the Company carried out risk-oriented internal audits,while also enhancing risk

82、awareness among all employees through various promotional and training initiatives.Our Audit Committee,the CFO and the Internal Audit Team are responsible for discussing our major risks and responses,identifying major operational risks,and formulating internal audit strategies and work plans based o

83、n current response measures.The Internal Audit Department makes quarterly reports to the Audit Committee under the Board on quarterly special audits,internal control compliance,and employee violations.During 2023,the Company completed 22 risk audit projects aimed at identifying and mitigating major

84、business risks in areas such as processes,operations,and employee conduct.Throughout the year,relevant business departments implemented 40 optimization recommendations,resulting in the rectification of 100%of internal audit optimization and remediation items.These efforts have significantly bolstere

85、d the Companys overall risk management capabilities.The Company prioritizes risk management and compliance by regularly reminding and training our staff.We regularly send out informative emails to all employees,promoting relevant laws,regulations,and industry knowledge essential to our operations.Ad

86、ditionally,we swiftly share updates on newly enacted laws and regulations,and discuss significant compliance penalty cases to underscore the importance of adhering to standards and to enhance awareness among our workforce.To address critical compliance matters such as personal data protection and in

87、tellectual property rights,we engaged a team of legal professionals to provide specialized training through lectures and online live streaming sessions.These sessions were accessible to all employees via our internal online platform,ensuring widespread knowledge dissemination.Additionally,employees

88、in key roles underwent online assessments on relevant compliance content to verify their understanding and awareness.We also integrated fundamental compliance knowledge into the onboarding training for new hires,emphasizing the importance of compliance from the start.Throughout 2023,we conducted ove

89、r ten online and offline compliance training sessions,covering vital areas including personal information protection,content security,intellectual property protection,and anti-corruption measures.Autohomes risk mangagement and compliance training courseDuring the organization of the“2023 Autohome 81

90、8 Ceremony”event,the Company actively adopted innovative technological solutions to audit and manage business risks.We conducted comprehensive optimizations of our risk control system,focusing on resources,security measures,and strategic enhancements,supporting real-time anti-fraud efforts across mo

91、re than ten business areas,and introducing the graph model,correlation network,and historical portrait users for risk re-portrayal and apply it to real-time risk control in terms of risk control strategy.These measures were implemented to safeguard our community ecosystem from interference by cyberc

92、riminal activities.The Companys Technical Committee set up a Key Technical Security Project Team,leveraging the newly upgraded full link stress testing platform to conduct six rounds of stress testing,ensuring stable operations even during peak traffic periods.Autohomes risk audit and control of bus

93、iness activitiesOn February 10,2023,the Company conducted training sessions on legal risks on the used car trading platform.The training took place through a combination of offline lectures and online live broadcasting,with a specific focus on legal compliance within the realm of used car trading.Th

94、rough in-depth analysis of typical cases,we introduced common legal risks and precautionary measures pertinent to the online platform for used cars.The aim was to enhance our employees proficiency in identifying and managing legal risks in the used car business.A total of 236 participants attended t

95、he training sessions.Training on legal risks on the used car trading platform Throughout 2023,over 10 online and offline compliance training sessions conductedTraining on legal risks on the used car trading platformCohesion and Talent DevelopmentGive Back to Society with PassionLeading with Innovati

96、on and Serving UsersCompliance Operations for Fulfilling ResponsibilityClean and Low-carbon Development for a Green FutureRobust Governance for Sustainable Development2021AUTOHOMEEnvironmental,Social and Governance(ESG)Report2023ESG GovernanceESG Governance StructureAutohome has established a top-do

97、wn ESG management framework with the Board assuming responsibility,management providing leadership,and cross-departmental cooperation.The Board,as the highest ESG governance body,is tasked with devising ESG strategies and objectives,receiving regular updates,making decisions on key ESG topics,and ov

98、erseeing the implementation of related work.The management provides leadership in executing ESG-related decisions and guides the ESG Working Group,a multi-departmental body,in implementing tailored ESG initiatives.In 2023,we revisited our initial list of material topics,refining it based on industry

99、 and regulatory developments,as well as the best practices observed among our peers and the standards outlined by international rating agencies.Through meticulous research,analysis,and evaluation,we engaged stakeholders through questionnaires,meetings,and in-depth interviews to gather their opinions

100、 and expectations regarding Autohomes ESG topics.This rigorous process resulted in a refined ESG materiality matrix and list,comprising a total of 14 topics spanning the domains of environment,society,and governance.In addition,to improve the Companys overall ESG governance capability,we organized E

101、SG capability training sessions for the Board and relevant employees,which supports our ESG work.Autohome diligently attends to the demands of stakeholders,which serves as an important reference for our ESG work.We are dedicated to consistently strengthening our communication and engagement with sta

102、keholders,identifying key stakeholders and primary communication and feedback channels based on our business characteristics and the outcomes of stakeholder interactions.Communication with StakeholdersMateriality Topics Assessment and PriorityKey stakeholdersChannelsGovernments and regulators Inform

103、ation disclosure Regulatory meetingsShareholders and investors Shareholders meetings Information disclosure(annual and interim reports,performance announcement,corporate announcements at HKEX,information on the page of investor relations,etc.)Employees Employee opinion survey Internal communication

104、meetings with employees Internal corporate announcementsIndividual users Customer satisfaction survey and follow-up calls Daily operation/communication Complaints and feedbacks QuestionnairesSuppliers and partners Supplier management policy Peer exchangeDealers and OEMs Dealer management policy On-s

105、ite investigationThe public and community Public welfare activities Social mediaAutohomes ESG Management SystemBoardManagementInter-departmental and top-down coordinationresponsible for formulating ESG strategies and objectivesleading the implementation of ESG-related decisionsThe multi-departmental

106、 ESG Working Group implements ESG work tailored to their respective functionsImportanceNamePerspectiveHigh Customer ServiceCustomer TopicInformation Security and Privacy ProtectionCustomer TopicEmployee RightsEmployee TopicContent LiabilityCustomer TopicProduct InnovationCustomer TopicEqual Employme

107、nt OpportunityEmployee TopicImportanceNamePerspectiveModerateCorporate GovernanceGovernance TopicBusiness Ethics and Anti-CorruptionGovernance TopicHealth and SafetyEmployee TopicTalent DevelopmentEmployee TopicResource UtilizationEnvironmental TopicSupply Chain ManagementGovernance TopicResponding

108、to Climate Change Environmental TopicEmissions ManagementEnvironmental TopicAutohomes 2023 ESG Materiality MatrixCustomer TopicImportance to AutohomeLowModerateHighContent LiabilityProduct InnovationEqual Employment OpportunitiesHealth and SafetyBusiness Ethics and Anti-CorruptionCorporate Governanc

109、eSupply Chain ManagementTalent DevelopmentResource UtilizationResponding to Climate ChangeEmissions ManagementCustomer ServiceEmployee RightsInformation Security and Privacy ProtectionGovernance TopicEnvironmental TopicEmployee TopicImportance to StakeholdersCohesion and Talent DevelopmentGive Back

110、to Society with PassionLeading with Innovation and Serving UsersCompliance Operations for Fulfilling ResponsibilityClean and Low-carbon Development for a Green FutureRobust Governance for Sustainable Development2223AUTOHOMEEnvironmental,Social and Governance(ESG)Report2023Compliance Operations for F

111、ulfilling ResponsibilityAutohome maintains its steadfast commitment to upholding high standards of business ethics,enhancing information security,and safeguarding user privacy.Additionally,we are dedicated to advancing the development of intellectual property rights,fos-tering a sustainable supply c

112、hain,and reinforcing the founda-tional pillars of the Companys operations.2425AUTOHOMEEnvironmental,Social and Governance(ESG)Report2023Cohesion and Talent DevelopmentGive Back to Society with PassionLeading with Innovation and Serving UsersCompliance Operations for Fulfilling ResponsibilityRobust G

113、overnance for Sustainable DevelopmentClean and Low-carbon Development for a Green FutureBusiness EthicsAutohome strictly abides by laws and regulations such as the Criminal Law of the Peoples Republic of China,the Anti-Unfair Competition Law of the Peoples Republic of China,and the U.S.Foreign Corru

114、pt Practices Act.We have formulated internal policies such as the Autohome Code of Ethics and Business Conduct,the Autohome Management Measures for Creating an Integrity Culture,the Autohome Measures for Investigating and Handling Malpractices and Violations by Employees,and the Autohome“Red,Yellow

115、and Blue”Cards Penalty System,and the Autohome Implementation Guidelines for Handling Violations by Employees.These measures aim to institutionalize and systematize business ethics,ensuring strict regulation and guidance of employees ethical behavior,clearly defining management provisions for violat

116、ions and penalties,and fostering an environment of integrity in our business operations.The Audit Committee,comprised of three independent directors,is responsible for overseeing the Companys compliance with the code of conduct and code of business ethics.It evaluates the adequacy and effectiveness

117、of internal control procedures and receives quarterly reports on these matters from the Compliance Committee.The Compliance Committee,as the executive management body of business ethics,is chaired by the Chief Financial Officer,our head of compliance,and supported by the Department of Legal Affairs

118、and the Internal Audit Department.It is responsible for overseeing compliance with the code of conduct,the code of business ethics,and the U.S.Foreign Corrupt Practices Act,the prevention of insider trading,and the investigation of whistleblowing,among other related matters.The Compliance Committee

119、maintains the Companys business ethics practices by reviewing monthly compliance reports.Governance on Business Ethics We have formulated an annual special audit plan,led by our Internal Audit Department.We conduct internal audits at least once every 2-3 years,focusing on high-risk areas of signific

120、ant concern.During special audits in high-risk areas,we investigate various aspects such as the business ethics of external suppliers for procurement projects and potential violations of business ethics by internal personnel,especially when such violations are reported.The outcomes of these audits a

121、re then reported to the Audit Committee.In 2023,we conducted a review of employee conflicts of interest.We plan to continue this review on a biannual basis and to assess gift submissions and inventory on a quarterly basis.Business Ethics AuditAutohomes Highlights on Integrity and Compliance Training

122、 and Advocacy Programs in 2023The Company remains dedicated to strengthening promotion and training on integrity,with the aim of fostering a culture of integrity and enhancing awareness among employees.In 2023,we organized a total of 23 integrity online and offline training sessions.Additionally,we

123、maintained a consistent focus on integrity through daily email reminders,thematic promotion initiatives,and engaging activities such as Q&A competitions.As a result,100%of our directors and employees received integrity training,significantly bolstering the ethical consciousness across the organizati

124、on.We integrated training on the code of ethics and code of business conduct into our monthly compliance report,underscoring the importance of ethical awareness in our operations.We utilized the compliance mailbox to remind employees of tradable and non-tradable periods,implementing controls through

125、 an external third-party system to prevent violations of stock purchase regulations.For all directors,we focus on promoting anti-corruption regulations and collecting feedback through annual,quarterly,and other regular questionnaires.In these assessments,directors are required to provide detailed ex

126、planations regarding any gifts received,alternative forms of payment,etc.Additionally,directors are reminded to disclose any related parties and transactions with the Company.These requirements are widely publicized to ensure comprehensive reminders and compliance.Promotion and Training on Integrity

127、100%directors and employees received integrity trainingEthics Training for New EmployeesWe provided training on the code of ethics and code of business conduct to all new employees,with 100%completion among those who had been with the Company for over three months.Throughout the year,a total of 806

128、individuals completed training and examination on professional ethicsColumn of“The Home of Integrity”Through the column of“Home of Integrity”,we regularly shared major events related to internal and external integrity practices,updated internal integrity policies,published decisions on internal puni

129、shments and disseminated other integrity-related promotional information.In 2023,a total of 8 issues were released,garnering nearly 15,000 hits online.Integrity Thematic ActivitiesWe organized on-site thematic activities to reach key people and enhance the Companys integrity culture:Organized themat

130、ic education activities for more than 50 employees in key positions at education basesOrganized the 122 procurement employees to take an oath of integrity and sign a pledge of integrity and self-discipline,and watched educational films,covering 100%of procurement employeesConducted the Integrity and

131、 Compliance Q&A Competition among more than 300 employeesSolicited micro-videos themed“Anti-corruption and Self-discipline”and showed excellent submissions in the office area and Autohomes Wechat Channels accountIntegrity Culture PromotionWe promoted integrity culture through various means,including

132、 posters,meetings,training sessions,and talksCreated 29 integrity-themed posters throughout the year,covering topics such as gift-handling,the 919 Autohome Integrity and Compliance Day,the International Anti-Corruption Day on December 9,the Integrity and Compliance Q&A Competition,and the solicitati

133、on of micro-videos on“Anti-corruption,Self-discipline and Dedication”.These posters were displayed at the Companys headquarters,subsidiaries,and branches.Conducted 42 thematic conferences on integrity culture,engaging more than 1,200 personnel in key positions and employeesInvited external experts f

134、rom the judicial system to deliver two series of annual training sessions on the development of an integrity culture in 2023,reaching 450 employees in management and key positions,helping them to gain an in-depth understanding of the legal issues related to crimes committed by Internet professionals

135、,common criminal legal risks,and prevention measuresConducted integrity talks with more than 130 employees in key positions,to promote the integrity culture and reinforce awarenessWe created the thematic module of“Integrity Classroom”on“The Home of Learning”,featuring external professional demonstra

136、tion training courses on integrity culture and video interviews with the Companys management.This thematic module garnered nearly 354,000 hits.Integrity Thematic Courses2627AUTOHOMEEnvironmental,Social and Governance(ESG)Report2023Cohesion and Talent DevelopmentGive Back to Society with PassionLeadi

137、ng with Innovation and Serving UsersCompliance Operations for Fulfilling ResponsibilityRobust Governance for Sustainable DevelopmentClean and Low-carbon Development for a Green FutureReporting and Whistleblower ProtectionAutoHome actively fulfills its supervisory and reporting responsibilities to pr

138、omote the development of the integrity culture.We provide anti-corruption reporting channels across various platforms,including Autohomes official website,internal OA website,and suppliers recruiting platform,to facilitate the supervision and whistleblowing efforts of all employees and external part

139、ners.We provide protection and incentives for whistleblowers.In the Employee Handbook and the Autohome“Red,Yellow and Blue”Cards Penalty Regulation,we have clearly defined the disciplinary clauses and severe penalties against threats,intimidation or retaliation against whistleblowers,witnesses,and s

140、o on.Autohomes reporting and complaining channelsAutohomes announcement on whistleblower protection and rewardIntegrity Culture compliance trainingOn May 16th and September 19th,2023,the Company organized two on-site“Integrity Culture”compliance training sessions,drawing more than 450 participants.W

141、e invited external judicial experts to explain the provisions supporting private enterprises as outlined in national laws and policies,the Draft Amendment(XII)to the Criminal Law,and prevalent criminal legal risks for Internet professionals.Through in-depth case analyses of law violations and discip

142、linary actions,participants were urged to adopt a bottom-line mindset,adhere strictly to red-line boundaries,maintain a sense of vigilance,and comply with national laws and judicial regulations at all times.Integrity Culture compliance training Organize personnel to investigate actions and behaviors

143、 that violate national laws and regulations,as well as the Companys operational and management rules and regulations;Actions determined to be fraudulent or illegal,necessitating penalties under the Autohome Red,Yellow and Blue Cards Penalty Regulation,will be evaluated by our Internal Audit Departme

144、nt,which will propose appropriate handling measures.These proposals will then be reviewed by the Penalty Panel.Upon approval by the Companys management,decisions and notices regarding penalties will be issued based on the specific circumstances.Individuals suspected of violating the law will be refe

145、rred to public security organizations for investigation.Autohomes Violation Investigation and Handling FlowViolation Investigation and HandlingWe have implemented a rigorous process for investigating violations and established standards for addressing employee misconduct,aiming to foster a systemati

146、c,fair,just,and integrity-driven culture.Under the Autohome“Red,Yellow,and Blue”Cards Penalty Regulation,we have identified 41 red card penalty infractions,29 yellow card penalty infractions,and 15 blue card penalty infractions,supported by corresponding penalty measures outlined in the Employee Vio

147、lation Handling Standards.During 2023,no embezzlement lawsuits against the Company or its employees were filed and concluded.In addition,we also actively engage in industry-wide efforts to promote business ethics and contribute to the cultivation of a culture of integrity across the sector.In 2023,A

148、utohome was honored to receive the second edition of the“Private Enterprise Integrity and Compliance Innovation Award”.Furthermore,we participated in the release of the Initiative to Strengthen the Construction of a Clean Culture in Internet Enterprises,responding to the call from the Internet Socie

149、ty of China.At the meeting,Autohome,as a representative of Internet enterprises,jointly released the Initiative with the Internet Society of China.Autohome was honored to receive the second edition of the“Private Enterprise Integrity and Compliance Innovation Award”Autohome participated in the relea

150、se of the Initiative to Strengthen the Construction of a Clean Culture in Internet Enterprises2829AUTOHOMEEnvironmental,Social and Governance(ESG)Report2023Cohesion and Talent DevelopmentGive Back to Society with PassionLeading with Innovation and Serving UsersCompliance Operations for Fulfilling Re

151、sponsibilityRobust Governance for Sustainable DevelopmentClean and Low-carbon Development for a Green FutureInformation Security and Privacy ProtectionThe Company adheres to the common industry standards for data protection and undergoes regular audits by third-party companies for validation.We clas

152、sify protection targets according to our unique system and business requirements and complete the filing of classified protection.This filing system encompasses all our information systems,ensuring comprehensive coverage and alignment with each systems actual conditions.We engage a qualified cyberse

153、curity classified protection assessment organization conducts a thorough assessment of all our Level 3 protection-filed cybersecurity systems and biennial assessments of our Level 2 protection systems.In 2023,our annual Level 3 protection assessment was audited and certified,while our Level 2 protec

154、tion systems remained valid within their certification period.The Company conducts internal security system tests,attack and defense drills,and internal information system security assessments annually to identify product vulnerabilities and promptly address any detected issues.We employ a range of

155、technical and managerial measures to safeguard the security of our information and network systems.In 2023,we encouraged the information technology and security teams within our business units to conduct self-inspections and corrections in both front and back offices,with review from the Internal Au

156、dit Department.Front office enhancements focused on rigorously verifying account information,labeling user accounts,implementing account network address attribution,thoroughly cleaning up harmful account information,desensitizing sensitive information,and updating privacy policies1.In the back offic

157、e,measures included de-identifying sensitive information storage,scanning for weak passwords,conducting APP privacy compliance tests,and performing self-inspections of multi-dimensional security system efficiency.Through these self-inspections and corrections,we identified three areas for improvemen

158、t and implemented corresponding measures and optimizations accordingly.The Company engages external organizations to conduct annual compliance testing of user personal information protection for the apps to be released at least once a year.This is done to ensure the identification and resolution of

159、any issues related to personal information and privacy protection.On April 25,2023,we enlisted the services of Global Law Firm to assess three of our appsAutohome,Auto Quotation,and across five key aspects:personal information collection,subjects of personal information,protection of minor personal

160、information,privacy policy,and security measures.The evaluation concluded that the personal information protection measures implemented in these three apps align with the requirements outlined in laws,regulations,and relevant national standards.In 2023,the Company did not experience any incidents in

161、volving the security breach of users personal information.Information Security and Privacy Protection AuditsThe Company has formulated emergency response plans for network security events,such as the Regulations on Emergency Response to Network and Information Security Events and the Emergency Respo

162、nse Plan for System Vulnerabilities.These plans delineate precise response procedures tailored to different types of information security events.Furthermore,we have established a duty system to ensure that designated personnel are accessible to address and manage security incidents on weekdays,rest

163、days,and holidays.In 2023,the Company did not have any data leakage incidents.Emergency Response1 Autohomes Privacy Policy:https:/ strictly abides by laws,regulations,and industry norms such as the Cybersecurity Law of the Peoples Republic of China,the Data Security Law of the Peoples Republic of Ch

164、ina,the Personal Information Protection Law of the Peoples Republic of China,the Provisions on the Administration of Algorithm-generated Recommendations for Internet Information Services and the Rules on Network Security Risk Management,Strategies,Governance,and Event Disclosure for Listed Companies

165、 issued by the U.S.Securities and Exchange Commission.We have established a comprehensive and systematic internal information security management system by formulating the Autohome Information Security Standard,the Autohome Information Security Norm,the Autohome Data Security Management Strategy,the

166、 Autohome Data Security Management Policy and dozens of other information security management policies and standards.These policies and standards clarify the Companys information security and privacy protection management objectives,principles,security frameworks,specific security requirements,and e

167、mergency response handling process for network security,data security,user information protection,data lifecycle,and other aspects to strengthen security management.Our information security team is responsible for formulating these management policies and standards,which are approved and then releas

168、ed by the Companys senior management via email,our OA system,and the Autohome APP system.The Board,as the highest responsible body for network security,information security and privacy protection,supervises and manages the monitoring,operation,and handling of network security,information security an

169、d privacy protection within the company.The Company has established a Security Committee as a specialized executive body for information security and privacy protection.This committee is led by the Vice President in charge of Content Security as the Committee Director,with the CTO(Chief Technology O

170、fficer)and the Vice President overseeing the business and consumer client services as Deputy Directors.Additionally,managers at the middle level or above serve as the Executive Secretary and members in charge of specific business.The Security Committee,together with the network,data,algorithms,conte

171、nt,products,government regulatory communications,business groups,legal affairs department groups,investor relations group and public relations group and other segments,ensures the establishment of an effective and coordinated information security management system.The companys management will period

172、ically report to the board of directors on the situation in key areas such as network security.In the event of a network security incident,the companys management will coordinate decision-making with the assistance of the Security Committee and other relevant departments within the company.Disclosur

173、e of significant network security incidents will be made in accordance with the Rules on Network Security Risk Management,Strategies,Governance,and Event Disclosure for Listed Companies,and other relevant laws and regulations.Additionally,the companys management will promptly report significant netw

174、ork security events to the board of directors.We employ specific principles and methods to distinguish and categorize data based on their attributes or characteristics.Through this process,we establish a suitable classification system and arrangement order,enhancing the utilization and management of

175、 data.To facilitate this,we have formulated the Autohome Data Security Standard-Data Classification and Grading,which classifies data according to attributes or features such as business characteristics,security requirements,data relevance,data scope,scope of influence,degree of influence,and data d

176、isclosure requirements.We establish corresponding security management,control measures,and authorized use schemes such as access control,data encryption and decryption,and data desensitization based on the results of data classification and grading.Management Structure3031AUTOHOMEEnvironmental,Socia

177、l and Governance(ESG)Report2023Cohesion and Talent DevelopmentGive Back to Society with PassionLeading with Innovation and Serving UsersCompliance Operations for Fulfilling ResponsibilityRobust Governance for Sustainable DevelopmentClean and Low-carbon Development for a Green Future When accessing u

178、sers personal information for genuine business purposes,our system generates specific prompts requesting user authorization.The collection of personal information is tailored to individual user needs and scenarios,ensuring that only relevant information is collected.Internally,we carefully assess th

179、e types of information collected for all business and scenarios,with third-party security firms validating these measures to ensure minimal data collection.After obtaining users authorization,the Company collects and utilizes their personal information within the framework of the privacy policy to p

180、rovide necessary business services.Additionally,we employ various technical measures to protect users personal information during service provision,such as encrypting or anonymizing personal data,implementing strict access control mechanisms on data access rights,and utilizing the Multi-Factor Authe

181、ntication(MFA)technology to ensure the confidentiality,fairness,effectiveness,and recoverability of the data processing system and services.Users can view the information collected in the app and request actions such as export,correction,or deletion from the Company.In managing the engagement of thi

182、rd parties for processing users personal information and the sharing of personal information with third parties during app services and operations,the Company has identified security and privacy risks across various scenarios and implemented several measures.These measures include informing users,di

183、splaying third-party logos,and signing the Data Processing Agreement and the Data Sharing Agreement with third parties.These agreements clarify responsibilities for both parties and improve the management of third-party involvement.When users opt to close their accounts,the system will completely de

184、lete all their personal information.Table Autohomes 2023 Highlights on Information Security Assessment and TestingAutohomes Security Response Center(SRC)Autohome established its Security Response Center(SRC)in collaboration with the leading domestic security vulnerability collection platform,in 2016

185、.This SRC serves as a platform for collecting information security vulnerabilities identified by“white hats”.Since its inception,the program has successfully gathered numerous vulnerability reports,which have been promptly verified and addressed to enhance the security of our information systems.As

186、an incentive for“white hats”who submit valid vulnerabilities,Autohome offers financial rewards to fosters collaboration among multiple stakeholders and then to build a safer network.In 2023,we issued over RMB 150,000 in financial rewards to individuals who submitted effective vulnerabilities.Autohom

187、e diligently upholds its commitment to safeguarding users rights,interests,and privacy security.We implement the principle of“data minimization”across our applications in strict accordance with national laws,regulations,and standards.This approach enables us to provide customers with convenient serv

188、ices while effectively ensuring information security protection.We have developed the User Agreement and the Privacy Policy,which clearly outline the types and specific details of users personal information collected at each stage of engagement.These policies also outline how users personal informat

189、ion is collected,utilized,shared,transferred,disclosed,stored,deleted,and transmitted.They underscore the importance of obtaining users informed consent in all aspects of data handling.The Company has integrated privacy protection into its overall compliance and risk management framework.We engage t

190、hird-party organizations to conduct compliance testing and generate a report on our privacy policy at least once annually.This allows us to identify and promptly address any issues identified.Additionally,any modifications to our privacy policy in our daily business operations undergo rigorous revie

191、ws by responsible internal departments and external legal experts to ensure compliance and transparency.We prioritize the rights of users as data subjects and provide clear guidance on how to access,modify,delete,cancel accounts,change or withdraw authorization,and withdraw consent to the collection

192、 of personal information.In our Privacy Policy,we publish effective methods and procedures for inquiring,correcting,revoking consent,and deleting and canceling user information,Additionally,we emphasize that we do not impose unreasonable conditions on users seeking to inquire about,correct,revoke co

193、nsent,delete,or cancel their information.Unless explicitly stipulated by laws and regulations,Autohome shall not share users information with any company,organization,or individual without the consent of users.Furthermore,we only provide users personal information to third parties offering related s

194、ervices to fulfill specific services,thereby ensuring that information collection and sharing are limited to the necessary scope and purpose.Principle of Privacy Protection The Company remains committed to enhancing the application of innovative technologies in encrypting user information and provid

195、es ongoing support for the transformation of encryption technology.While ensuring the encryption of sensitive data,we have introduced database encryption middleware,adopting new encryption tools to improve encryption efficiency,stability,and reliability,and maintaining the original API.The new encry

196、ption tools are equipped with advanced encryption algorithm upgrading functions,significantly enhancing the stability and durability of user information encryption.This ensures continuous protection of user privacy and security.The Company places significant emphasis on deepening awareness of inform

197、ation security and privacy protection,offering comprehensive training for all employees and key personnel.We mandate information security and privacy protection training for all employees at least twice a year.To facilitate this,we utilize a combination of online and offline methods and deliver info

198、rmation security training courses through our internal online education platform,“The Home of Learning”.These courses cover a broad spectrum of topics,including cybersecurity awareness,data compliance,and personal information protection.They also provide detailed explanations of relevant laws and re

199、gulations,complemented by a comprehensive set of corporate compliance response programs.Our aim is to ensure that all employees possess a thorough understanding of information security and privacy protection principles.In 2023,Autohome conducted a total of four privacy protection training sessions.P

200、romotion and TrainingAutohome Management Initiatives for User Personal InformationConducted 1 attack and defense drill for major external websitesCarried out 1 communications cybersecurity protection compliance assessment Completed1 security compliance assessment of important user personal informati

201、on dataUndertook 1 risk assessment of the web portal system 3233AUTOHOMEEnvironmental,Social and Governance(ESG)Report2023Cohesion and Talent DevelopmentGive Back to Society with PassionLeading with Innovation and Serving UsersCompliance Operations for Fulfilling ResponsibilityRobust Governance for

202、Sustainable DevelopmentClean and Low-carbon Development for a Green FutureAutohome organized training on information security and data privacy protection in 2023In July 2023,Autohome focused on the topics such as personal information identification standards,core principles of personal information p

203、rocessing,and key compliance areas in product design.We organized the“Compliance Training on Personal Information Processing”,to empower relevant employees with a comprehensive understanding of the compliance elements crucial throughout the entire lifecycle of personal information processing.The tra

204、ining sessions utilized a blend of mandatory online and offline lectures for a total of 1,603 participants.Throughout the reporting period,we conducted three specialized online training sessions focused on areas such as security standard compliance,security emergency response,and security developmen

205、t.These sessions provided assistance and guidance for employees to enhance their awareness of compliance,strengthen their emergency response capability,and reduce system security risks.In addition,the Company regularly distributes monthly information security awareness newsletters to all employees a

206、nd implements daily promotional initiatives and risk reminders across various dimensions such as security awareness,corporate security requirements,technical security knowledge,and security compliance requirements.These efforts are aimed at continuously reinforcing risk awareness and enhancing the a

207、bility of all employees to identify risks related to information security and privacy protection.The Company has established a comprehensive mechanism for handling inquiries and complaints about personal information and has a complaint follow-up process.We offer users multiple channels for personal

208、information inquiries and complaints,including a customer service hotline,online customer service through the APP,and dedicated email addresses.Information received through these channels is promptly addressed.We provide incentives across the process of complaint acceptance and handling and conduct

209、regular follow-ups to ensure the effectiveness of any corrective actions taken.Autohome issued a reminder email to all employees about information security and personal privacy protectionComplaints and HandlingAutohome organized the Compliance Training on Personal Information ProcessingAutohomes onl

210、ine training on information security and privacy protection3435AUTOHOMEEnvironmental,Social and Governance(ESG)Report2023Cohesion and Talent DevelopmentGive Back to Society with PassionLeading with Innovation and Serving UsersCompliance Operations for Fulfilling ResponsibilityRobust Governance for S

211、ustainable DevelopmentClean and Low-carbon Development for a Green Future133invention patents27appearance patents79new authorization patentsIntellectual Property RightsProtecting the Rights and Interests of Original ContentInnovation AchievementsAutohome strictly abide by intellectual property-relat

212、ed laws and regulations such as the Patent Law of the Peoples Republic of China,the Copyright Law of the Peoples Republic of China,the Trademark Law of the Peoples Republic of China and the Computer Software Protection Regulations.We have formulated relevant policies such as the Autohome IP Manageme

213、nt Measures,the Autohome Guidelines for Trademark Registration Application,and the Autohome Procedures for Software IP Application.These policies establish a comprehensive system for protecting and managing intellectual property,with a focus on patents,copyrights,and trademarks.We maintain a proacti

214、ve approach to staying updated with the latest legal requirements and industry standards in intellectual property,ensuring compliance and timeliness.Additionally,we prioritize respecting and protecting content creators intellectual property rights while actively safeguarding our own intellectual pro

215、perty achievements.The Company has publicly released the Statement on Intellectual Property Rights,outlining its responsibilities and obligations regarding the protection of intellectual property achievements.This statement clarifies the measures and steps we take to safeguard the legitimate rights

216、and interests of intellectual property rights holders.We provide channels for rights holders to report infringements,allowing them to notify us of any instances of infringement.Upon receiving such reports,we take prompt action,including deleting or disabling links to infringing content on our platfo

217、rms.Additionally,we offer channels for content publishers to provide feedback,ensuring the effective implementation of our commitment to protecting intellectual property rights.The Company is committed to protecting the legitimate rights and interests of content creators.We have established an early

218、 warning system consisting of Internet-wide monitoring of original content,Internet courts,patent analysis of competitive products,and trademark monitoring and interception.Leveraging advanced search technology and algorithms,we ensure continuous monitoring across all platforms and under all conditi

219、ons to identify potential infringements.Upon discovering infringement,we take swift action by initiating legal proceedings within the permitted scope for e-evidence collection and issuing deletion notifications to infringers.Simultaneously,we update relevant information with our lawyers,enabling the

220、m to send legal notices and pursue litigation to protect our rights.Additionally,we maintain a blacklist of individuals or platforms involved in infringement to strengthen our management efforts.For infringements of medium and large platforms identified,we swiftly devise response plans.For illegal w

221、ebsites found engaging in infringement,we promptly issue takedown orders.In 2023,through comprehensive Internet-wide monitoring,we protected a total of 305 articles,over 660,000 images,and 273 videos.We also sent out 186 report emails to address potential infringements.Additionally,we conducted hist

222、orical monitoring for 21 WeChat official accounts,reviewing a total of 24,987 articles.In terms of the monitoring of newly released content,we protected 21 WeChat official accounts with 2,790 new articles with 93 report emails sent.In terms of trademark monitoring and protection,we maintain a vigila

223、nt watch during the trademark application stage,closely tracking trademarks suspected of infringement from both competitors and similar trademarks announced in preliminary approval.Once infringement is detected,we will take prompt measures to intercept it and compile monthly summaries of our monitor

224、ing results.We have expanded our monitoring scope to include all trademarks that have been approved and entered the publication period across all categories on the Internet.Upon identifying similar trademarks,we promptly issue warnings and raise objections against any trademarks that may pose a risk

225、 to our interests.Additionally,we actively monitor the use of trademarks throughout the Internet,paying particular attention to instances of unauthorized use of our trademarks and the adoption of similar logos.By notarizing infringement facts,we develop targeted strategies for defending our rights.I

226、n addition to our comprehensive intellectual property management system and monitoring mechanisms,we prioritize nurturing a culture of independent innovation in intellectual property rights within the Company.We actively encourage our employees to engage in invention patents and technological innova

227、tions.To incentivize their passion,we have established the Management Regulations on Reward for Inventions and set up the“Special Reward for Product Technology”,which is distributed quarterly alongside salaries.As of the end of the reporting period,we had awarded the“Invention Patent Acceptance Awar

228、d”to 110 inventions,granted the authorization award to 67 patents(including 7 appearance patents),and distributed over RMB 530,000 in rewards,benefiting a total of 291 individuals.The Company provides relevant guidance and reference for employees by organizing patent application training.In 2023,we

229、conducted two training sessions titled“Patent Exploration and Software Copyright Writing”and“Patent Exploration and Application in the Field of the Internet”for all Technical Department employees.These sessions were delivered through a combination of offline lectures and online live broadcasts.Addit

230、ionally,we offered video training courses and hosted three training sessions on patent exploration and writing skills throughout the year.These initiatives aim to disseminate knowledge and empower our employees to establish intellectual property rights awareness within their work,enabling them to id

231、entify value more effectively and accurately.As of December 31,2023,the Company had 386 patent proposals,160 newly accepted patent proposals,of which 133 were invention patents and 27 were appearance patents.We obtained 79 new authorization patents,of which 73 were invention patents and 6 were appea

232、rance patents.There was an increase of 37%in terms of patent proposals,an increase of 83%in terms of patent acceptance,and an increase of 75%in terms of patent authorization compared with 2022.In terms of software copyright,we submitted 258 applications,had 153 copyrights with certificates and 105 u

233、nder review,46%higher than 2022.In terms of trademark,we submitted 273 applications,51%higher than 2022,and obtained 81 trademark registration certificates,12%higher than 2022.Autohome organizes training related to intellectual property applicationover 660,000 images273 videossent out 186 report ema

234、ils to address potential infringementsthrough comprehensive Internet-wide monitoring,we protected a total of 305 articlesIn 2023，3637AUTOHOMEEnvironmental,Social and Governance(ESG)Report2023Cohesion and Talent DevelopmentGive Back to Society with PassionLeading with Innovation and Serving UsersComp

235、liance Operations for Fulfilling ResponsibilityRobust Governance for Sustainable DevelopmentClean and Low-carbon Development for a Green FutureSupplier ManagementAutohome is actively advancing environmentally-friendly and compliant business collaboration models to build a sustainable supply chain.We

236、 have formulated policies such as the Autohome Supplier Management System,which serves as a dedicated framework for overseeing supplier management procedures.This system covers screening,admission assessment,updates and modifications of standards and processes,risk evaluation,performance monitoring,

237、supervision and enhancement management,and communication.Our aim is to consistently enhance the quality and efficiency of our procurement processes.The Company places a strong emphasis on integrity throughout its supply chain operations,striving to foster an environment of integrity within its procu

238、rement practices.In 2023,we established the Procurement Management and Discipline Committee,led by the Vice President and supported by relevant departments in supply chain and compliance management,to standardize our procurement management practices.Throughout the year,292 procurement projects were

239、sampled,four core procurement systems were upgraded and five additional management initiatives were established.During the procurement phase,we advocate for integrity on the supplier side of our procurement platform and provide channels for reporting corruption cases,clearly outlining the scope of r

240、eporting and its requirements.Suppliers are required to sign the Letter of Integrity,Anti-Corruption,and Anti-Bribery Commitment,while procurement employees must sign the Letter of Employee Integrity and Self-Discipline Commitment before assuming their duties.This ensures a steadfast commitment to i

241、ntegrity across all aspects of recruitment and procurement,with a 100%signing rate for the relevant commitments.In our daily management practices,we disseminate the Autohome Initiative Letter to Suppliers for Integrity Cooperation and Co-building via our WeChat official account“Autohome Procurement

242、Cooperation Platform”,strengthening the promotion and reinforcement of integrity principles.Supplier Business EthicsThe Company is committed to building a sustainable supply chain with all suppliers,reducing supply chain risks,practicing the concept of green development and transparent procurement,a

243、nd realizing mutual benefits and win-win results with our partners.We clearly put forward the requirements related to integrity,social responsibility,and the environment in our procurement process to regulate and constrain our suppliers conduct.2 RPET Fabric(Recycled PET Fabric),also known as Coke B

244、ottle Eco-Fabric,is a new type of eco-friendly fabric.Its yarn is extracted from recycled Coke bottles.Its low-carbon source creates a new concept in the field of recycling.The Company regards information security and privacy protection as pivotal aspects of supply chain management,imposing stringen

245、t requirements on relevant suppliers and partners to ensure overall compliance with relevant standards.Before sharing any data,we obtain explicit consent from users and maintain transparency about the recipients of their data and the purpose for its distribution.Additionally,we enter into Data Proce

246、ssing Agreements with our suppliers and business partners who handle or process the information on our behalf.These agreements clearly outline the scope and purpose of the data shared or processed,the duration of such processing,and the responsibilities related to data protection for all involved pa

247、rties.Furthermore,we conduct audits of our partners data processing measures to ensure compliance with regulations,verifying that their systems,capabilities,and practices pertaining to information security and privacy align with our requirements.Supplier Information Security and Privacy ProtectionTh

248、e Company incorporates the concepts of green and sustainable development into its procurement process,actively sourcing environmentally friendly products.In 2023,we opted for RPET2 and other environmentally friendly materials and products,focusing on those that employ energy-efficient and eco-friend

249、ly manufacturing processes for our New Years gift boxes and gifts.Additionally,we utilized organizer boxes for packaging purchased items.These boxes are recyclable,supporting our resource conservation initiatives by significantly minimizing waste.Green ProcurementTotal number of suppliersChinas Main

250、landHong Kong,Macao and TaiwanOverseasNumber of Autohomes Suppliers by Region 12,24111,86128352Supplier integrity promotion and reporting channelAutohome Initiative Letter to Suppliers for Integrity Cooperation and Co-buildingSupplier Approval We evaluate the necessity of site visits based on specif

251、ic circumstances and thoroughly assess the qualifications of suppliers requiring such visits,guided by the Autohome Supplier Evaluation Report on Site Visits.For physical product suppliers,our priority is to ensure adherence to green supply chain principles and product responsibility standards withi

252、n their supply chains.Meanwhile,service suppliers are subjected to stringent criteria,especially in terms of safety management and protecting employee rights and interests,ensuring full compliance with relevant standards and regulations.Adding and Changing SuppliersWe have implemented standardized p

253、rocesses and enhanced the maintenance of supplier records.Supplier Risk and Performance AssessmentWe employ a multi-indicator comprehensive evaluation approach,guided by four core principles:systematic,concise and science-based,stable and comparable,and flexible and operable.Supplier performance eva

254、luations are conducted online,with assessments conducted based on collectively procured items and on contractual agreements for other items.Our evaluation covers all officially admitted suppliers,except for individual,offshore,and non-contractual payment suppliers,achieving a 100%assessment rate.In

255、2023,we enhanced our supplier risk management by establishing a risk pool and implementing risk controls for suppliers with conflicts of interest and affiliations.All Autohome suppliers,except for individual and overseas ones,have been integrated into the Tianyancha credit system,further fortifying

256、our supplier management and risk prevention efforts.Monitoring and Improvement Management of SuppliersTo enhance the quality of our supply chain and incentivize our suppliers to deliver high-quality products and services,we have implemented a mechanism to phase out underperforming suppliers.Addition

257、ally,we conduct interviews with suppliers receiving low scores to prompt them to address any issues.If a supplier is found to be in violation of laws or regulations,our supplier management system takes immediate action,including removal or suspension based on our risk control monitoring outcomes.In

258、2023,a total of 25 suppliers were added to the supplier blacklist.Communication with SuppliersIn 2023,Autohome strengthened communication and collaboration with suppliers to foster stronger partnerships.We held an annual review meeting for our 39 collective procurement suppliers,where we promoted an

259、d emphasized the contents and requirements regarding supplier blacklisting and anti-corruption measures.This information was further communicated through our supplier portal,ensuring all suppliers in our network were informed.3839AUTOHOMEEnvironmental,Social and Governance(ESG)Report2023Cohesion and

260、 Talent DevelopmentGive Back to Society with PassionLeading with Innovation and Serving UsersCompliance Operations for Fulfilling ResponsibilityRobust Governance for Sustainable DevelopmentClean and Low-carbon Development for a Green FutureLeading with Innovation and Serving UsersAutohome,as the wor

261、lds leading automobile content community and online destination for automobile consumers,consistently places innovation at the forefront of its development strategy.Our ultimate goal is to provide exceptional services to our users by attentively listening to their feedback.We are committed to delive

262、ring healthy,high-quality content and providing truthful and responsible advertising information.4041AUTOHOMEEnvironmental,Social and Governance(ESG)Report2023Cohesion and Talent DevelopmentGive Back to Society with PassionLeading with Innovation and Serving UsersCompliance Operations for Fulfilling

263、 ResponsibilityRobust Governance for Sustainable DevelopmentClean and Low-carbon Development for a Green FutureContent GovernanceAutohomes content governance philosophy is rooted in adherence to national laws,regulations,and relevant policies,with a proactive commitment to fulfilling social responsi

264、bility as the cornerstoneand ensuring the platforms safe operation as the unwavering impetus.Building upon these principles,we promote the wide dissemination of healthy and diverse content,striving to achieve a win-win scenario for users,platforms,and society as a whole.Content Governance Principles

265、The Companys Security Committee is dedicated to overseeing and maintaining key aspects of the Platforms security,including content security,data security,information security,product security,and algorithmic security.Reporting directly to the Board,ensures efficient and professional management of co

266、ntent security.In addition.the companys management will periodically report to the board of directors on the situation in key areas such as network security.In the event of a network security incident,the companys management will coordinate decision-making with the assistance of the Security Committ

267、ee and other relevant departments within the company.Disclosure of significant network security incidents will be made in accordance with the Rules on Network Security Risk Management,Strategies,Governance,and Event Disclosure for Listed Companies,and other relevant laws and regulations.Additionally

268、,the companys management will promptly report significant network security events to the board of directors.Content GovernanceAutohome has implemented comprehensive moderation standards and processes across all its business lines and products,covering publicly shared images,text,audio,video,live str

269、eaming,instant messaging,and various other content formats on the platform.Adhering to the principle of consistency,we utilize the“Moderation before Posting”mechanism for all accounts and content.In 2023,we introduced a new moderation model to conduct initial content checks,ensuring both quality and

270、 compliance.The Content Creation Team is required to submit proposed topics and scripts to the Moderation Team for preliminary examination,with the Moderation Team responsible for identifying and informing the Content Creation Team of any potentially risky content.Content Governance ApproachesTo enh

271、ance social oversight and increase transparency in content governance,we have created a user reporting portal prominently featured across all our products.Upon receiving a user report,our system promptly analyzes the content and swiftly forwards it to the appropriate business department for processi

272、ng.Once it is handled,we provide feedback to the informant on the outcome,ensuring a complete closed-loop system for reporting feedback is established.In 2023,Autohome embarked on several initiatives aimed at deepening content governance,expanding the scope of content moderation,and enhancing the ef

273、ficiency and accuracy of content review processes.Autohomes Content Moderation ProcessMachine content moderation Once content is generated on the user and business,it is encrypted and the subjected to machine moderation.We collaborate with leading moderation providers,leveraging their high-quality a

274、nd efficient big-data moderation models to conduct preliminary content filtering.Manual content moderation Content that is questionable or fails in the initial machine moderation undergoes re-evaluation by an experienced human moderation team to enhance accuracy.Inspection and quality check If conte

275、nt is found to be in violation of laws or regulations,we conduct inspection and quality control measures to ensure strict compliance with moderation standards.Additionally,inspections and quality checks help identify potential loopholes in the moderation process,enabling timely adjustments and optim

276、izations to our moderation strategy.Complaint mechanism If content is found to be in violation of laws or regulations,we communicate our handling decisions to users and provide them with the right to appeal.Upon receiving a user complaint,we conduct a thorough review.If the complaint is found to be

277、valid,we promptly notify the user and restore the relevant content.Key Moderation Governance Areas Those opposing the fundamental principles established by The Constitution;Those promoting terrorism or extremism,or inciting or engaging in terrorism or extremist activities;Those undermining the state

278、s religious policy,or promoting cults and feudal superstitions;Those inciting ethnic hatred,ethnic discrimination,or undermining national unity;Those spreading rumors to disrupt economic and social order;Those spreading obscenity,pornography,gambling,violence,murder,or terrorism,or encouraging crime

279、s;Those insulting or slandering others,maliciously infringing on others reputation,privacy,and other legitimate rights and interests;Those containing other prohibited content according to laws and administrative regulations,under circumstances deemed serious.4243AUTOHOMEEnvironmental,Social and Gove

280、rnance(ESG)Report2023Cohesion and Talent DevelopmentGive Back to Society with PassionLeading with Innovation and Serving UsersCompliance Operations for Fulfilling ResponsibilityRobust Governance for Sustainable DevelopmentClean and Low-carbon Development for a Green FutureAutohomes Content Governanc

281、e InitiativesInitiativeContentExpanding moderation scope In 2023,Autohome expanded its moderation scope to include B-end business and related content published on other platforms.All content now undergoes moderation via pre-established business channels,ensuring consistency in moderation processes a

282、nd rules.This expansion resulted in a 33%increase in moderation content volume.Managing AIGC content moderation Additionally,Autohome introduced a standardized management process and dedicated moderation channel for artificial intelligence generated content(AIGC),ensuring efficient and compliant mod

283、eration processes for such content and laying the technological foundation for subsequent refined operations.After AIGC is generated,it undergoes a multi-step process.The content undergoes simplification by reducing redundant content through algorithms,followed by security reviews.Approved content i

284、s then stored in the dedicated AIGC content pool and distributed to users through algorithms.AIGC content is held to the same compliance standards as user-generated content.During security reviews,any evident errors in AIGC content,such as inaccurately depicted car brand and model images,are identif

285、ied and corrected,thereby enhancing content quality and improving the overall user experience.Purifying the cyberspace In 2023,Autohome demonstrated its commitment to promoting a cleaner cyberspace and upholding corporate social responsibility by adhering to lawful practices and respecting objective

286、 facts,particularly concerning content that disrupts cyberspace order,such as malicious reports,online hostility,and misconduct.We adopted a cautious approach to evidence collection and implemented stricter standards for content moderation and management.Protecting minors We intensified supervision

287、over the protection of minors personal information and data security to prevent indiscriminate collection and abuse of such information.We cleaned up and mitigated harmful content that could potentially mislead minors,particularly deceptive and misleading information,thus safeguarding minor users fr

288、om negative influences.In alignment with efforts to combat online rumors and rectify disordered information from MCNs,we focused on addressing false information and malicious marketing tactics aimed at deceiving and misleading minors.We implemented stricter content moderation policies for intelligen

289、t terminal products catering to minors,ensuring the thorough removal of illegal and inappropriate content while adhering to laws and considering the developmental characteristics of minors physical and mental health.We enhanced moderation requirements within the e-commerce sector,especially concerni

290、ng content associated with live-streaming products featuring functions such as rewards and consumption.In 2023,Autohome bolstered its security risk training program for content moderation,offering a total of 30 specialized training courses spanning 90 hours.These sessions were attended by approximat

291、ely 480 participants from various functional departments and content creation teams within the Company.This initiative effectively raised our employees awareness of content security and risk management,thus enhancing our teams overall ability to handle emergencies related to potential security risks

292、.Training on Content Governance Autohome collaborates closely with the cybersecurity brigade of the Public Security Bureau to stay updated on significant changes in the areas and boundaries of cyber content management.This partnership allows us to continually refine and adapt the content moderation

293、strategy across our platforms.In 2023,we intensified our efforts in reviewing content related to cyber fraud by extracting the characteristics of offending content.As a result,we successfully identified and blocked dozens of suspected accounts involved in fraudulent activities.In 2023,Autohome condu

294、cted a retrospective review of about 5 billion items of content record,focusing on cleaning up content involving online gambling,online fraud and exaggerated promotion.During the reporting period,about 10 million such items were checked,cleaned and deleted,accounting for 0.2%of the content record.Cl

295、ose cooperation with government departments to improve moderation accuracyCleaning up content recordKPI Table for Content Governance in 2023209Number of information items on tobacco products being handled12,358Number of information items on weapons956Number of information items on alcohol products b

296、eing handled408,956Number of pornographic information items1607.368 millionNumber of content moderation items89.671millionNumber of non-compliant content items5.58%Percentage of non-compliant content100%Non-compliant handling rate313Number of information items on privacy violations,information leaks

297、,and human flesh searches80,300Number of information items on gambling6,779Number of information items on discrimination322,921Number of information items on cyber violence being cleaned up1.097 millionNumber of harmful information items cleared through manual moderation88.574 millionNumber of harmf

298、ul information items cleaned up through machine and big data4445AUTOHOMEEnvironmental,Social and Governance(ESG)Report2023Cohesion and Talent DevelopmentGive Back to Society with PassionLeading with Innovation and Serving UsersCompliance Operations for Fulfilling ResponsibilityRobust Governance for

299、Sustainable DevelopmentClean and Low-carbon Development for a Green FutureIn 2023,we arranged specialized lectures conducted by industry experts to train auditors in identifying advertisement content that violates advertising regulations.These sessions included analysis and explanation of real-life

300、cases on violations such as regulated commodities,items subject to filing,extremist expressions,overly suggestive dress codes,and sexual innuendo.Additionally,we shared the key content and insights from these training sessions with relevant business teams,aiming to address advertising content violat

301、ions at their source and improve the overall quality of advertising content on our platform.Training on Advertising Audits User ExperienceUser Experience Management SystemAutohome has established a user-centered and service-oriented user service management structure to ensure timely and effective se

302、rvices and assistance for our users.To continuously improve user experience,we have established the User Experience Committee,responsible for formulating and implementing our overall user experience strategy.In terms of service standards,we have formulated the Customer Service Center Service Manual,

303、which outlines standardized service specifications aimed at delivering consistent and high-quality services to users.In addition,we have formulated the Regulation on the Ratio of Customer Service Center Quality Inspections,the Customer Service Center Quality Inspection Standards and the Customer Ser

304、vice Center Quality Inspection Process to ensure that we provide users with quality services and experience through regular quality spot checks on frontline customer service.User Experience Committee Structure Responsibility in AdvertisingAutohome adheres strictly to relevant laws,regulations and st

305、andards such as the Advertising Law of the Peoples Republic of China,the Detailed Implementing Rules for the Regulation on Advertising and the Interim Measures for the Administration of Internet Advertising.We have also established internal guidelines and policies such as the Regulation on Internal

306、Advertisement Review to refine standards and procedures for scrutinizing advertisement content.This ensures that all advertisements published on the platform are not only truthful but also fully compliant with prevailing laws and regulations.Furthermore,Autohome strictly prohibits advertisements fea

307、turing alcohol and tobacco products,gambling,violence,bloody elements,gender discrimination,illegal hunting,wildlife trading,or any form of online fraud.Moreover,to improve transparency and differentiate advertisements from other content,all promotional materials must be clearly labeled as“Advertise

308、ment”.To ensure the quality and legality of advertisements,the Company employs a comprehensive manual moderation mechanism.Each advertisement is initially assessed by machines and then undergoes a detailed evaluation by a human moderation team.This dual-moderation approach aims to reduce the presenc

309、e of inappropriate marketing tactics,content unsuitable for minors,false or exaggerated promotional claims,and objectionable material such as vulgarity or pornography.In 2023,Autohome implemented an advanced backtracking method to effectively identify and manage disguised hidden advertisement conten

310、t.This proactive approach leverages precise keyword and audio searches to detect potential hidden advertisements,addressing them by applying content moderation technology in reverse.Moreover,we have implemented special measures to circumvent the platforms automatic blocking mechanisms to ensure effe

311、ctiveness.Director of User Experience CommitteeMembers of User Experience CommitteeExecutive SecretoryOEM GroupDealer GroupUser Service TeamUser Research TeamUsed Car GroupInformation GroupUser Operation GroupAutomotive Ecosystem GroupExperience GroupC-end and Middle-office Product R&DOperation Guar

312、anteeDaily Operation ManagementRights and Interests GroupUEC Support GroupQuality Control&TrainingInteraction GroupBusiness Support GroupSystem&Data ManagementCustomer Complaint GroupOperation Mag.TeamBusiness Mag.TeamFront-line Agent TeamPlatform Operation Support GroupFront-line Operation4647AUTOH

313、OMEEnvironmental,Social and Governance(ESG)Report2023Cohesion and Talent DevelopmentGive Back to Society with PassionLeading with Innovation and Serving UsersCompliance Operations for Fulfilling ResponsibilityRobust Governance for Sustainable DevelopmentClean and Low-carbon Development for a Green F

314、utureUser Experience EnhancementIn 2023,we established technical optimization objectives for our user-end products(APPs)to enhance the user experience.These goals focused on improving performance,stability,and clarity from the users perspective.Additionally,we established key performance indicators(

315、KPIs)for our user-end products,including the compliance rate of APP startup,page load speed,crash rate,overall lag rate,severe lag rate,H5 page load speed within 1.5 seconds,unique visitors(UV)rate of high-quality users,and unique visitors(UV)rate of all quality users.In 2023,we successfully achieve

316、d all of the above-mentioned KPIs.Furthermore,we implemented a standardized approach to the design and interaction elements of our APPs,ensuring consistency in interaction and visual design of the same modules.This uniformity allows users to navigate and utilize our functional products more intuitiv

317、ely,ultimately enhancing the overall user experience.Meanwhile,we have comprehensively updated and optimized the technical aspects to enhance user experience and system performance.Specific improvements include:Autohome APPs Technical Update and Optimization TableOptimization ProjectOptimized Conten

318、tSpecialized image optimizationIntroducing efficient image processing techniques,including more advanced image compression methods and support for multiple image formats,to improve image quality while reducing data transmission.Network link optimizationOptimizing user access speed and system reliabi

319、lity by improving our content delivery network(CDN)and network stability measures.Specialized video optimizationAdopting advanced video encoding technology to improve video clarity and reduce bandwidth consumption.Infrastructure upgradeComprehensively upgrading our infrastructure,including rendering

320、 engine,application performance management(APM)and componentization,to improve system flexibility and responsiveness.Specialized business optimizationDeeply optimizing our business processes,including containerization and cloud rendering to improve processing speed and efficiency.Autohomes APP User

321、Experience Unification InitiativeUnified user inquiry experienceUnified release experienceUnified foundational componentsWe undertook a thorough examination of over 200 online lead retention scenarios and devised a standardized set of uniform specifications.Leveraging these specifications,we advance

322、d the development of programmatic templates to standardize all lead retention processes across the site.This endeavor has alleviated user apprehensions during the retention process and markedly enhanced their overall lead retention experience.In response to user feedback regarding the cumbersome,ine

323、fficient,and difficult-to-track posting process,we streamlined the posting procedure and crafted an intuitive,user-friendly posting tool.These enhancements not only boost the efficiency of the posting process but also simplify content submission for users.We persist in refining the design specificat

324、ions of foundational components and ensuring access to each business after development completion.This approach facilitates the standardization of basic experience by enhancing the reuse rate of foundational components.In 2023,Autohome introduced 3D animation schematics within the APPs real-world te

325、st,super test,new energy illustration,and other tools.These schematics cover areas such as performance,safety,space,intelligent driving,and accessories,providing users with comprehensive insights into vehicle models and test results.This not only makes the process more engaging but also improves the

326、 efficiency of users decision-making.We added 3D simulation animation to help users better understand vehicle information3D simulation animation schematics4849AUTOHOMEEnvironmental,Social and Governance(ESG)Report2023Cohesion and Talent DevelopmentGive Back to Society with PassionLeading with Innova

327、tion and Serving UsersCompliance Operations for Fulfilling ResponsibilityRobust Governance for Sustainable DevelopmentClean and Low-carbon Development for a Green FutureAutohome has put in place a comprehensive system for handling user complaints and gathering feedback.This system is supported by va

328、rious policy documents,including the Major/Emergency Reporting Mechanism,the Complaint Handling Process for Each Business Segment,the Complaint Handling Process for Typical Problems,and the Complaint Handling Process for Business of Various Channels.Additionally,we have developed the Closed Loop Tim

329、e Management Mechanism for different business segments,effectively promoting the implementation of the closed-loop process for customer complaints.This is achieved through a combination of complaint escalation and early warning mechanisms,facilitated by management tools like the record flow of the c

330、ustomer service work order system,Ding Talks reminder,and email escalation.Customer Complaint ManagementMeanwhile,we have taken a variety of initiatives in 2023 to ensure timely response and effective handling of customer complaints.Upgrading customer service systemThe customer service instant messa

331、ging(IM)system underwent a significant upgrade,resulting in a marked improvement in online service efficiency and user experience.Enhancing frontline staffs operational capabilityAll frontline staff received specialized competency enhancement training,focusing on business acumen,professional skills,

332、and professionalism.Extending service hoursService hours were extended from the original 9:00 am to 6:00 pm to 8:00 am to 10:00 pm,expanding the service windows operational hours for users.First-inquiry responsibility and closed-loop timeliness managementIn conjunction with the first-inquiry respons

333、ibility system and closed-loop timeliness management,we ensured that all complaints were handled and resolved within the designated time frame,meeting users reasonable expectations for prompt resolution.Considering the varying visual abilities and preferences of our users,we offer large font size options in the APP.This feature allows users to select their preferred font size from various options