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1、 2025 Nielsen Consumer LLC.All Rights Reserved.FRANCE ON PREMISE CONSUMER PULSE REPORTCGA by NielsenIQ,February 2025 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Visitation Rate in February:This month,we once again observe a decline in visits for going

2、out for a drink,while dining-out occasions remain stable.Consumers are going out less in the on-trade sector and also less on weekends(-12pp vs.last year for outings on Fridays,Saturdays,and Sundays).Categories Drunk:have seen a decline compared to last year,except for digestifs and energy drinks,wh

3、ich have gained penetration vs.last year.Beer remains the most consumed category,followed by wine and hot beverages,all three being considered as offering the best value for money.Prognosis for March:The attendance in on-trade establishments is not expected to increase in March,except for Generation

4、 Z,which remains highly engaged with the channel.Julien VeyronSUMMARYAfter a Dry January enthusiastically embraced by the French,the On-Trade sector remains sluggish during the winter months.However,a key takeaway emerges:no-low alternatives are gaining traction in consumer choices.Ranking second in

5、 attractiveness after cocktails,they reflect a shift towards more moderate and mindful consumption.For On-Trade players,the challenge is clear:capitalize on this trend by diversifying the beverage offering,integrating innovations,and creating engaging experiences to attract a clientele seeking novel

6、ty and moderation.Now is the time to adapt and turn this shift into a growth opportunity.Client Solutions Director EMEAJ“2025 Nielsen Consumer LLC.All Rights Reserved.CGAS MONTHLY CONSUMER PULSEThis monthly On Premise Consumer Pulse report is intended to capture consumers consumption patterns and ho