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1、How to Measure the Business Impact of Executive DevelopmentJohanna Leppavirta Head of Impact,IMDCertified ROI ProfessionalA practical guideHow to Measure the Business Impact of Executive Development3Contents01Executive summary602Executive education:the need for greater accountability803Measuring wha

2、t matters,and why it matters 1204The ROI Methodology:A structured,rigorous approach to impact assessment4.1 Plan for results4.2 Make measurement feasible4.3 Make it matter 4.4 Make it stick4.5 Analyze the data and tell the story16192021283605Conclusion and next steps 38How to Measure the Business Im

3、pact of Executive Development4Why do leaders and organizations come to institutions like the International Institute for Management Development(IMD)?When I talk to our clients,the message is consistent and its clear:they are looking for substantial and sustained impact on their senior or high-potent

4、ial leaders,and their long-term business outcomes.Our clients are exacting.They are not interested in a quick burst of energy and enthusiasm,in short-term good intentions,or a temporary shift in behaviors that all too quickly revert to business as usual.They come to us looking for deep development o

5、f their leaders who will drive high-impact transformation in their organizations.As our world becomes ever-more complex,and the pace of change and innovation cycles accelerate,I believe that schools like IMD will have an increasingly critical role in recalibrating organizational capabilities.Organiz

6、ations will increasingly look to learning partners to help equip their leaders and decision-makers with the real-world knowledge,skills,and mindsets to manage in a transforming landscape.But promises arent enough.Learning partners must be able to demonstrate that their programs for executives progra