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1、 2025 Nielsen Consumer LLC.All Rights Reserved.GERMANY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,February 2025 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Visitation Rate in February:Compared to last year February more consumers have visited the On Pr

2、emise for drinks(+1pp)than for food(=0pp).However,consumers are going out less on a weekly basis whilst the monthly frequency is increasing.Categories Drunk:While the most popular category in February was Beer,non-alcoholic drinks have seen a consumption increase with alcoholic variants losing out.A

3、peritifs,show an improved performance than last February,and are showing great satisfaction rates across all criterias.Prognosis for March:Less consumers are planning to go out to the On Premise for food and drinks during the next month,while consumers who are going out are planning to increase thei

4、r visitation during March.Miriam StirnimannSUMMARYOver the past 12 months,food-related visits have shown a slightly more consistent performance,with visitation rates remaining stagnant compared to the previous year.This stability,while reassuring,does not reflect any growth.Could a reduction in VAT,

5、back to 7%,for this segment help rejuvenate food-focused outings and lead to a much-anticipated increase in footfall.Customer Success&Insight Manager Miriam.S“Stephen WannThe German hospitality industry is currently facing challenges with visitor numbers,but Generation Z presents a significant oppor

6、tunity for the summer.Nearly 25%of them are trying new soft drinks,indicating a positive trend.To attract this demographic,businesses need to be creative.Offering a wider range of soft drinks and engaging promotions is crucial.Outdoor events during the warmer months can further attract interest.This