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1、TGMSAUDI ARABIA REPORTRamadan20202424InsightsSchedule:01st February-22nd February,2024Sample:A representative sample of N=2,900participants of surveyed countries,age:18-40+Methodology:Internet interviews(CAWI),research project wasentirely conducted by TGM ResearchAbout TGM Ramadan Insights 2024Welco

2、me to the TGM Ramadan Insights 2024,where we analyze consumerinteractions during this years Ramadan in Indonesia,Egypt,KSA,and UAE.This years study focuses on documenting distinctive pre-Ramadanbehaviors and influences.Through insights gathered from diverse consumersentiments,we aim to provide pract

3、ical suggestions for businesses andmarketers to connect effectively during this sacred period.4 countries studied2,900consumers askedCONTENTSRamadan 2024 CelebrationsRamadan 2024 Shopping&Planning2023 and 2024 in retrospect:Howdo people rate their experiences?Ramadan 2024 Spending Trends1-2-3-4-Tran

4、sportationGiftsEating with my familymembers(at home)90%is the most favored Ramadan DishFirst week of March-Just before Ramadan 97%Cooking at home forfriends/family membersCOMMONLY ENGAGED ACTIVITIES surveyed Saudis celebrateRamadan every year actively98%Samosais the time frame people plan to domost

5、Ramadan shopping for 202401-08M A R C H%ESTIMATED RAMADAN EXPENSES ALLOCATIONof surveyed people will do majority of theirshopping 40%mostly in stores,some online47%21%17%15%Food&drinksCharityRamadan 2024:Data Pill-Saudi ArabiaRamadan 2024Celebrations198%of surveyed SaudiArabians celebrateRamadan eve

6、ryyear activelyAccording to our most recent findings,98%of surveyed individuals in SaudiArabia actively observe Ramadan each year.The predominant activity inwhich they engage more during Ramadan/Eid involves sharing meals withfamily members at home.97%90%89%83%81%62%55%Eating with my family members(