YouGov：2025年美国消费者对个性化广告的态度调研报告（中译版）（18页）.pdf

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1、U N I T E D S T A T E SAd-verse reactions:/Research RealityHow Americans feel about personalized advertising in 2025US attitudes to personalized advertising21Foreword2Attitudes to personalized advertising3Personalization and e-commerce4MethodologyContentsCelvaCuidado_careUS attitudes to personalized

2、 advertising3Get in touchExplore our solutionsRun a survey ForewordIn an era where digital technology seamlessly integrates into our daily lives,personalized advertising has become a central component of modern marketing strategies.However,as personalization grows more sophisticated,so do concerns a

3、bout privacy,data usage,and the boundaries between helpful recommendations and intrusive targeting.In this report,we explore how Americans perceive personalized advertising,the types of tracking consumers find the most invasive,and how targeted ads influence product discovery.By exploring these pers

4、pectives,we aim to provide a clearer understanding of the evolving relationship between consumers and advertisers in 2025.”Ryan GmerekVice President,YouGov Americahttps:/ attitudes to personalized advertising4Report takeawaysTailored ads,divided opinionsMost Americans(56%)are uncomfortable with comp

5、anies using online behavior to personalize advertising a stat that increases to 62%among Gen X and Baby Boomers.Similarly,more than 1 in 2 Americans say personalized ads creep them out(54%).The power of personalization 1 in 4 Americans agree that personalized advertising is helpful for discovering n

6、ew products that they may want to buy.However,Americans are less likely to find personalized advertising helpful compared to all other surveyed regions across the world.Too close for comfort?Ads based on browsing history and social media behavior are the top two ad types that Americans find the most