《RetailX：2025站内零售媒体（Onsite Retail Media）调研报告（英文版）（48页）.pdf》由会员分享，可在线阅读，更多相关《RetailX：2025站内零售媒体（Onsite Retail Media）调研报告（英文版）（48页）.pdf（48页珍藏版）》请在三个皮匠报告上搜索。

1、Retail Media:Onsite2025In partnership withCOLIN LEWIS 2|RetailMedia|February 2025Subscribe to Retail Media at https:/ 2025 ONSITE|INTRODUCTIONContentsOnsite retail media advertising is the life blood of retail media.One only has to look at the big players such as Amazon,Wal-mart et al to see that sp

2、onsored products which is how onsite tends to manifest itself to consumers to see just how important it is.But behind this success lie myriad technologies and techniques that make that happen.From understanding search which is what powers onsite to when in the funnel to serve up that ad or product,t

3、hrough to knowing how to measure how well that is working is a complicated and ever-evolving issue.In this report we take an indepth look at what onsite retail media is,how it works,where its pitfalls lie and who is doing it well all so that you,as a retailer,can deploy it to great effect.And what g

4、reat effect it can have.Today,onsite advertising accounts for 80%of retail media revenues and with retail media globally valued at around$170bn in 2025,it is plain to see how crucial onsite is to brands,marketers and above retailer bottom lines.Welcome to Strategic overview 03Market dynamics 05Onsit

5、e models:display advertising 07Onsite models:sponsored products 08Onsite models:sponsored pages 10Onsite success factors 12Data success factors 15Experience success factors 17Relationship success factors 18Technology success factors 20Avoiding the ad load trap 21Measuring onsite performance 23CASE S

6、TUDY:Amazon Advertising 26CASE STUDY:Douglas Marketing Solutions 28CASE STUDY:GrubHub 30CASE STUDY:MediaMarkt 31CASE STUDY:Stadium 32CASE STUDY:Tesco Media&Insight 33CASE STUDY:Uber 35Onsite strategic considerations for 2026 37Partner perspecitve:Imagino 39Partner perspective:Koddi 41Partner perspec