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1、 2024 Nielsen Consumer LLC.All Rights Reserved.FRANCE ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,January 2025 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.Hot Topic(Holidays):The on-trade continues to attract consumers during the festive season,but visi

2、ts are slightly down on the usual levels.Consumers are opting for higher-quality drinks,reducing the number of glasses they drink,but opting for more expensive beverages to indulge during the festive season.Hot Topic(Prognosis for 2025):Consumer habits appear stable for the coming year.However,some

3、consumers are looking for healthier,higher-quality options,with value for money being the most important factor in Italy and Germany too.Hot Topic(Dry January):Dry January,a growing trend in Europe,is prompting more and more people to reduce their alcohol consumption.During this period,the number of

4、 outings is often reduced,although the range of alcohol-free alternatives is diversifying.This desire for moderation tends to extend beyond the month of January.The main categories remain the traditional mocktails and alcohol-free beers.Visitation Rate in January:Compared to last year,in January mor

5、e consumers went out to eat(+3pp)and drink(+2pp),although they limited the frequency of their outings,preferring monthly outings.Categories Drunk:Whereas the most popular category in December was hot beverages,in January beer takes first place.Beer is also the category perceived as offering the best

6、 value for money,the best quality of service and the most enthusiasm.Cocktails remain a category of experience and innovation in which consumers are exploring novelty in the on-trade.Prognosis for February:Less consumers are planning to go out over next month,but gen-z are planning to increase the a