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1、20252025RETAIL MEDIA RETAIL MEDIA INDUSTRY INDUSTRY REPORTREPORT02R E T A I L M E D I A I N D U S T R Y R E P O R TR E T A I L M E D I A I N D U S T R Y R E P O R TR E T A I L M E D I A I N D U S T R Y R E P O R TR E T A I L M E D I A I N D U S T R Y R E P O R TABOUT THEABOUT THERESEARCHRESEARCH03R

2、E T A I L M E D I A I N D U S T R Y R E P O R TR E T A I L M E D I A I N D U S T R Y R E P O R T03WHO WE SURVEYEDWHO WE SURVEYEDThe data in this report was collected via The data in this report was collected via survey in August 2024 in the US.survey in August 2024 in the US.We surveyed 100 executiv

3、e,senior,and mid-level decision makers from retailers and brands.They serve in marketing,retail media,merchandising,ecommerce,and shopper marketing roles.Respondents work at companies with over$50M in annual revenue.All participating retailers have a shopper marketing or co-op marketing program,as w

4、ell as a monetization program thats incremental to their shopper marketing.All brands categorize themselves as either CPGs or consumer brands.37%37%34%34%26%23%23%20%17%17%11%29%55%34%37%37%42%28%25%25%14%20%22%23%0%10%20%30%40%50%60%Home GoodsClothing&FashionLuxury GoodsGeneral MerchandiseGroceryCo

5、smetics&BeautyHealth&WellnessHome ImprovementOffice Supplies&PersonalPetPharmacyAlcoholConvenience Items20%43%26%11%15%38%29%17%0%5%10%15%20%25%30%35%40%45%50%$50M to$99M$100M to$499M$500M to$999M$1B+51%43%6%34%22%45%0%10%20%30%40%50%60%Executive levelSenior levelMid-levelBrandsRetailersAnnual reven

6、ueSeniority levelMain product categories04R E T A I L M E D I A I N D U S T R Y R E P O R TR E T A I L M E D I A I N D U S T R Y R E P O R TINSIDEINSIDETHE RETAIL MEDIA LANDSCAPEFOCAL POINTS FOR RETAILERSPreparing for Convergence in a Complex LandscapeManaging CostsFOCAL POINTS FOR BRANDS Finding Ef