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1、Lost in the German employee benefits jungle?REPORTStrategies for HR leaders and benefits providersMarket trends 2025The German employee benefits market is no longer just about corporate pension schemes,meal vouchers and free fruit at work.In recent years it has expanded at an unprecedented rate,with

2、 some segments such as bike leasing increasing fivefold since 2019.A wide array of new segments has also emerged,from support with mental&female health to subsidies for fitness classes.But as corporates and small and medium-sized enterprises(SMEs)have ratcheted up their offerings,so employee expecta

3、tions have also increased,creating a new level of complexity.As a result,employers and benefits providers alike often struggle with the lack of transparency in the market.They do not have access to reliable data about which benefits really matter to employees,what different players are offering and

4、how the situation could develop in the future.To provide them with such data,in late 2024 we conducted the largest market analysis on employee benefits focusing on HR managers in Germany to date,with over 1,700 respondents.Our findings will be of interest to two groups of individuals.HR leaders can

5、use our detailed survey data to benchmark themselves against their competitors,understand what the most important benefits are,learn about key trends in the market and use these insights to improve their decision-making and spending.Benefits providers can learn about the drivers behind increasing de

6、mand,discover which benefits are the most important in 2025 and beyond,and understand the purchase criteria of key decision-makers on the client side.One of our most striking findings was that,when it comes to employer branding,it is not so much about offering a broad spectrum of,say,20 to 30 benefi