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1、How India spends:A deep dive into consumerspending behaviour2 PwC|How India spends:A deep dive into consumer spending behaviourForeword from PerfiosPowered by the robust growth of the Indian economy,coupled with a burgeoning middle and high-income class and proven digital infrastructure,India has em

2、erged as a global hotspot for investment and consumer activity.This surge in interest is underscored by the massive influx of capital into Indian markets,a testament to the nations immense potential.As consumer aspirations soar,translating into significant growth and a vast consumer market,the timel

3、y publication of this report is particularly significant.This comprehensive analysis delves into consumer spending and investment behaviours,extracting valuable insights from a vast trove of transactional data.The granular nature of this data,spanning a multitude of transactions,significantly enhanc

4、es the credibility and reliability of the reports findings.Across the spectrum of spending and investments,the report offers invaluable insights for both end consumers and financial institutions,as well as other service providers catering to these consumers.End consumers can use the report to benchm

5、ark their own spending and investment patterns,identify any outliers and make necessary adjustments.For financial institutions,service providers and other stakeholders,the report provides a roadmap for tailoring products,solutions and offerings to align with consumer preferences and behaviours,ultim

6、ately delivering enhanced customer experiences.By fostering a more informed and empowered consumer market,this report benefits all stakeholders.As the consumer market expands,end consumers stand to gain significantly from increased choice and better-tailored offerings.We extend our sincere gratitude