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1、The impact of winning searchDriving sales growth through optimized organic&sponsored search placementR O I S E R I E S3-5:Why Search6-9:The impact of getting to page 111-15:Your Search Playbook16:Additional Resources17:MethodologyTable of ContentsWhy Search?What does it mean to be discoverable to an

2、 increasingly omnichannel consumer?ToDespite common belief,the digital shelf is a lot smaller than the physical shelf,making real estate all the more valuable and all the more contested.The idea of an endless aisle is a myth when you consider the average consumer only sees a handful of products on a

3、 mobile phone and rarely clicks beyond page 1.With 8 in 10 consumers*saying their purchase are influenced by digital touchpoints,winning search isnt just important for eCommerce,it trickles down to Bricks&Mortar too.DiscoverableFromSource:Profitero-The Digitally Influenced Shopper,2023However,winnin

4、g search is more challenging than ever:SponsoredSponsoredSponsoredActual Rank=1Organic Rank=N/ASponsored Rank=1SponActual Rank=5Organic Rank=1Sponsored Rank=N/APage Placement=1Source:Profitero-Fighting back against private label online,2024,eCommerce Organizational Benchmark Study,2024Private label

5、share is growingup 40%in the US and 11%in the UK*The number of brands sponsoring on page 1-up by 9%in the US and 36%in the UK*.52%of brands will increase their retail media budget in the next 12 months.Your guide to search placementIn todays media landscape,its not a case of winning organic or paid

6、search,you need a holistic strategy that looks at both-read on for our latest analysis which highlights the sales benefits of achieving higher organic and paid search rankings.The impact of getting to page 1To maximize sales on the digital shelf,aim high in SearchMoving from page 2 to page 1(organic