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1、In the retail-led future of airlines,the skys the limitThe ability to truly understand customers on an individual level is within reach for airlines,but transitioning to a modern retailing approach is a challenging and complex process.Whats needed:High-level strategies designed to support sustained

2、growth and meaningful differentiation.Heres how to navigate the path ahead.In the retail-led future of airlines,the skys the limit2Introduction04Reality:Decoding the disconnect05Understanding the current state of play,and how todays challenges and opportunities call for a strategic responseReactions

3、:Rising to the opportunity13Identifying paths to progressResolution:Turning vision to action21The strategic actions needed to achieve customer-centric retail transformationContentsIn the retail-led future of airlines,the skys the limit3The airline industry is on the verge of a transformative shift,w

4、ith modernized offer,order,settle and deliver(OOSD)systems poised to unlock billions of dollars in trapped value.These systems enable airlines to gain deeper insights into customer behaviors and preferences,allowing brand differentiation and evolved offerings and our analysis shows that using them w

5、ell could boost annual revenues by 36%1,underscoring their critical role in shaping future competitiveness.With industry-wide momentum building,the value of this transition is widely recognized.However,overall progress towards adopting these systems remains slow.In part,thats because transitioning f

6、rom legacy systems to modern retailing platforms is incredibly difficult.Airlines face the dual challenge of upgrading legacy systems while aligning with evolving global distribution systems(GDS)and coordinating efforts across their With that approach in mind,this report explores the industrys press