贝恩公司：2025全球消费品年度报告：生成式AI时代的战略回归（英文版）（16页）.pdf

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1、Consumer Products Report 2025:Reclaiming Relevance in the Gen AI EraWith inflation no longer clouding the agenda,CPGs must meet the moment.Copyright 2025 Bain&Company,Inc.All rights reserved.Authors and acknowledgmentsThis report was authored by Richard Webster and Charlotte Apps.Richard is head of

2、Bain&Companys global Consumer Products practice and a Bain partner based in London().Charlotte is practice executive vice president for the Consumer Products practice and is based in Toronto().The report reflects the contributions of Bains Consumer Products leadership team,with particular thanks to

3、the following partners:Audrey Hadida,Guy Brusselmans,Martin Toner,Kyle Weza,Nader Elkhweet,Bahige El-Rayes,Rajesh Narayan,David Waller,Logan Stevens,David Zehner,Nikhil Ojha,Ravi Swarup,Derek Deng,and Weiwen Han.The authors would also like to recognize Sarah Yates and Annie McNerney for their suppor

4、t preparing this report.1Consumer Products Report 2025:Reclaiming Relevance in the Gen AI EraContentsAt a Glance .2The 2024 growth scorecard .3Top CPGs are under pressure .7An opportunity for reinvention .102Consumer Products Report 2025:Reclaiming Relevance in the Gen AI EraAt a Glance Global sales

5、 of consumer products grew more slowly in 2024 as unsustainable price increases ran their course and volumes only picked up modestly.Amid a steep drop in shareholder returns,CPGs urgently need to regain lost ground and accelerate their digital transformation.CPGs can do this by rethinking their grow

6、th algorithm,reinventing themselves to achieve continuous productivity gains,and redefining an AI-led and technology-driven model.For consumer packaged goods companies,2025 is shaping up to be a year of strategic clarity.To the CPGs that take bold action,it offers renewed hope of reinvention.These c