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1、Z E N I T H I N T E R N A T I O N A L S 2 0 2 5 C E S T R E N D S R E P O R T1Z E N I T H I N T E R N A T I O N A L S2 0 2 5 C E S T R E N D S R E P O R T:How AI is Transforming Consumer Tech,Behaviour,and Its Impact on Media&MarketingZ E N I T H I N T E R N A T I O N A L S 2 0 2 5 C E S T R E N D S

2、 R E P O R T2The 2025 Consumer Electronics Show(CES)unveiled a transformative wave of AI innovation across every facet of consumer technology.From hyper-personalised devices to new interaction models,AI has evolved from being a supplementary feature to becoming the cornerstone of product design,user

3、 experience and marketing strategies.The convergence of AI with IoT robotics,and augmented reality is set to revolutionise not only how we interact with technology but also how brands connect and engage with consumers.Numerous posts,videos,and trend reports have flooded the industry in the aftermath

4、 of CES.Rather than reiterate the general buzz,I want to highlight a few AI trends with significant potential to transform our industry.1.AI as the default operating system for smart living2.Wearable AI3.Generative AI as a creative partner4.Advertising and shopping:Transforming consumer engagementIN

5、TRODUCTIONZ E N I T H I N T E R N A T I O N A L S 2 0 2 5 C E S T R E N D S R E P O R T3AI AS THE DEFAULT OPERATING SYSTEM FOR SMART LIVINGZ E N I T H I N T E R N A T I O N A L S 2 0 2 5 C E S T R E N D S R E P O R T4AI is becoming the core operating system for smart home ecosystems,wearables,and au

6、tomotive interfaces.Leading tech players introduced AI assistants that go beyond simple commands,offering anticipatory servicespredicting user needs based on behaviour,mood and context.Front and centre at the Samsung stall was their Neo QLED 8K QN990F,a flagship Smart TV featuring the NQ8 AI Gen3 Pr